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About Julia McCoy

Julia McCoy is a top 30 content marketer and has been named an industry thought leader by several publications. She enjoys making the gray areas of content marketing clear with practical training, teaching, and systems. Her career in content marketing was completely self-taught. In 2011, she dropped out of college to follow her passion in writing, and since then grew her content agency, Express Writers, to thousands of worldwide clients from scratch. Julia is the author of two bestselling books on content marketing and copywriting, and is the host of The Write Podcast. Julia writes as a columnist on leading publications and certifies content strategists in her training course, The Content Strategy & Marketing Course. Julia lives in Austin, Texas with her daughter, husband, and one fur baby.

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Your SEO presence is not just a big deal – it’s a HUGE deal. That is, only if you want more traffic, more leads, more conversions and more sales. Leads. Conversions. Sales. Do I have your attention yet? Here’s the deal, though: To get those three covetables, you need a good SEO presence. A solid […]

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Think about this: The Web has become a standard channel for marketing, especially content marketing. We expect to focus our efforts online to reach the masses. After all, it’s where they are. In this climate, it’s amazing to say, print – a technology dating back centuries – is new and novel once again. In fact, […]

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You know the power of content marketing. You’ve probably seen it for yourself. You don’t need convincing. You know, without a doubt, it’s a smart investment for any business, no matter its scale. It’s powerful, it works, and it creates brand loyalty. So, why are some businesses still not taking advantage? Why are some of […]

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You’re on the top social media networks. You’ve got spots eked out on Facebook, Twitter, and Instagram. That’s enough. Right? No – you’re forgetting something. You need to be posting and sharing on LinkedIn, too. Here’s why: LinkedIn has more than half a billion users, according to Fortune – and it’s steadily growing. Hundreds of […]

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If I’m certain of one thing, it’s that content is a game-changer. It does so many things at once – and effortlessly, if you get it right. It lets search engines find and rank you, which leads to people discovering you. It builds trust with those people. It underlines your authority in your field. Most […]

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If you’re a business, big or small, you probably have a Google listing. (If you don’t, why are you still living like it’s 1999?) If you have a Google listing, you know what Google My Business (GMB) is. It’s a handy tool and a great way to boost your visibility on the world’s most massive […]

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Do you crave knowledge about what your customers think, feel, and how they view your company? What business owner doesn’t? If only we had this information, we could solve every problem related to selling and amplify our ROI tenfold. Well, guess what. Yep, I’m about to flip the tables. You can absolutely discover what your […]

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Here’s the strange thing about Facebook: It’s still one of the most popular social networks, despite reports about an incremental decline from groups of users, like those aged 35-44. After all, it still has at least 1.86 billion active users monthly. Plus, it’s expected to grow by tens of millions of new users in the […]

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You might think your about page is throw-away, or not that important. After all, isn’t your other content the bigger focus of your site? Guess what? Your about page is content. More than that, it’s actually valuable content that can drive leads. Paying attention now? Before we unpack about pages, let’s define them. You’d be […]

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Google has a lot of ranking factors. A lot. In fact, many of them remain mysterious unknowns in the SEO recipe. These are withheld for competitive purposes. Google doesn’t want its “secret sauce” copied. Though we may not know all the possible ranking factors for Google, we can pinpoint the most effective. These have more […]

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As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks […]

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Sharing and linking are two central components that help content gain traction. But, according to Moz, most Web-published content is ignored in both of these areas. Moz figured this out by teaming up with BuzzSumo and analyzing one million articles. What does this conclusion mean? One of two things: 1. The content was not worthy […]

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As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks […]

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Video is a powerful medium for content marketing. According to Forbes, the second largest search engine in the world is YouTube. Billions of people are looking for videos to watch every single day. Maybe that’s because you can’t beat video for storytelling. Need evidence? Look to films and television. The combination of visuals, sound, and […]

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Here’s something you probably know all too well: The content sea is packed with fish. In fact, the better analogy might be likening the state of things to a can of sardines. Often, it can feel like you’re Waldo in a “Where’s Waldo?” puzzle – just one more look-alike in an overcrowded picture. In this […]

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