Site   Web
avatar

About Julia McCoy

Julia McCoy is the founder of Express Writers, a serial content marketer, and bestselling author. A dedicated self-starter since an early age, by age 13, she'd written a 200-page book and taught herself Internet marketing. At 19, Julia dropped out of college and a nursing degree to follow her passion, teach herself online writing, and start her agency. Within two years, Express Writers grew by 400 percent, and today, Julia’s agency serves more than 5,000 clients. Julia is a bestselling author, the creator of The Practical Content Strategy Certification Course, host of the Write Podcast and Twitter Chat #ContentWritingChat. She just published her second bestseller, Practical Content Strategy & Marketing, November 2017.

man with magnifying glass
avatar

Google has a lot of ranking factors. A lot. In fact, many of them remain mysterious unknowns in the SEO recipe. These are withheld for competitive purposes. Google doesn’t want its “secret sauce” copied. Though we may not know all the possible ranking factors for Google, we can pinpoint the most effective. These have more […]

Read more...
man with magnifying glass
avatar

As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks […]

Read more...
avatar

Sharing and linking are two central components that help content gain traction. But, according to Moz, most Web-published content is ignored in both of these areas. Moz figured this out by teaming up with BuzzSumo and analyzing one million articles. What does this conclusion mean? One of two things: 1. The content was not worthy […]

Read more...
avatar

As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks […]

Read more...
avatar

Video is a powerful medium for content marketing. According to Forbes, the second largest search engine in the world is YouTube. Billions of people are looking for videos to watch every single day. Maybe that’s because you can’t beat video for storytelling. Need evidence? Look to films and television. The combination of visuals, sound, and […]

Read more...
avatar

Here’s something you probably know all too well: The content sea is packed with fish. In fact, the better analogy might be likening the state of things to a can of sardines. Often, it can feel like you’re Waldo in a “Where’s Waldo?” puzzle – just one more look-alike in an overcrowded picture. In this […]

Read more...
man with magnifying glass
avatar

The secret to great content does not lie in a magic formula. In fact, there really is no secret at all. Keyword usage helps you refrain from Google’s wrath – it will mercilessly penalize you for keyword stuffing, for instance – but there are no writing tricks or shortcuts for producing great content and equally […]

Read more...
avatar

Today, everyone wants to create content that’s good enough to pull in links on its own. Unfortunately, that’s easier said than done. While creating valuable organic content is possible, it takes some time, attention, skill and know-how. Dedicate yourself to mastering it, though, and your content strategy will never be the same. Here’s your complete […]

Read more...
Business Woman
avatar

You know what an effective content marketing strategy can do for your organization. You know that it costs 62 percent less than traditional advertising and yet generates about three times as many leads. You’ve heard all the statistics and you’ve seen how other organizations are leveraging content marketing to demolish their sales goals. You know […]

Read more...
avatar

Check out this screenshot of an overview of our rankings for a year span (May 2015—September 2016). Scary, right? What happened in May looks great—but why couldn’t we hold onto it? Isn’t any traffic drop a bad thing? Actually, no. I’m going to reveal just why an immense amount of traffic is worth absolute crap […]

Read more...
SEO Targeting
avatar

Wondering which SEO tactics you should be targeting throughout this year? If so, you’re not alone. SEO is changing all the time and it can be tough to stay on top of it. Luckily, this list will give you the perfect place to start. 8 SEO Tactics to Incorporate into Your Content Right Now Whether […]

Read more...
avatar

Instagram is one of the most critical platforms today for businesses to have a presence on.  The engagement rate is ridiculously high. Forrester says Instagram is the king of social engagement – and it generates 58 times more engagement per user than Facebook, and 120 times more engagement per user than Twitter. It’s the visual […]

Read more...
avatar

We’ve all heard the saying “the customer is always right,” but did you know that it applies to content marketing, as well? Customers in a content marketing environment have strong opinions, desires and needs and the smart content marketer will dedicate a significant portion of time and energy to listening customers. The reason for this […]

Read more...
avatar

Are you considering publishing an eBook? If so, you’re in good company. Today, eBooks are more valuable and accessible than they’ve ever been before, and brands around the world are creating them. If you want your eBook to perform as well as possible, though, you need to avoid many of the common eBook creation and […]

Read more...
avatar

It’s no secret that a magnetic headline stimulates your readers’ curiosity and gives them a good reason to click through and want to continue reading. But did you know subheads are just as important? These little phrases can keep your readers engaged, or make them yawn and run for the hills. Since people are in […]

Read more...
css.php