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About Julia McCoy

Julia dropped out of college to follow her passion in tech and writing, and hasn’t looked back since. Today, she’s been named among the top 30 content marketers, is the founder and CEO of leading content agency Express Writers, hosts the Write Podcast and #ContentWritingChat, and is a published, best-selling author. She’s also the creator of a brand new, leading industry course, The Practical Content Strategist Certification Course.

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Video is a powerful medium for content marketing. According to Forbes, the second largest search engine in the world is YouTube. Billions of people are looking for videos to watch every single day. Maybe that’s because you can’t beat video for storytelling. Need evidence? Look to films and television. The combination of visuals, sound, and […]

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Here’s something you probably know all too well: The content sea is packed with fish. In fact, the better analogy might be likening the state of things to a can of sardines. Often, it can feel like you’re Waldo in a “Where’s Waldo?” puzzle – just one more look-alike in an overcrowded picture. In this […]

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The secret to great content does not lie in a magic formula. In fact, there really is no secret at all. Keyword usage helps you refrain from Google’s wrath – it will mercilessly penalize you for keyword stuffing, for instance – but there are no writing tricks or shortcuts for producing great content and equally […]

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Today, everyone wants to create content that’s good enough to pull in links on its own. Unfortunately, that’s easier said than done. While creating valuable organic content is possible, it takes some time, attention, skill and know-how. Dedicate yourself to mastering it, though, and your content strategy will never be the same. Here’s your complete […]

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Business Woman
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You know what an effective content marketing strategy can do for your organization. You know that it costs 62 percent less than traditional advertising and yet generates about three times as many leads. You’ve heard all the statistics and you’ve seen how other organizations are leveraging content marketing to demolish their sales goals. You know […]

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Check out this screenshot of an overview of our rankings for a year span (May 2015—September 2016). Scary, right? What happened in May looks great—but why couldn’t we hold onto it? Isn’t any traffic drop a bad thing? Actually, no. I’m going to reveal just why an immense amount of traffic is worth absolute crap […]

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Wondering which SEO tactics you should be targeting throughout this year? If so, you’re not alone. SEO is changing all the time and it can be tough to stay on top of it. Luckily, this list will give you the perfect place to start. 8 SEO Tactics to Incorporate into Your Content Right Now Whether […]

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Instagram is one of the most critical platforms today for businesses to have a presence on.  The engagement rate is ridiculously high. Forrester says Instagram is the king of social engagement – and it generates 58 times more engagement per user than Facebook, and 120 times more engagement per user than Twitter. It’s the visual […]

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We’ve all heard the saying “the customer is always right,” but did you know that it applies to content marketing, as well? Customers in a content marketing environment have strong opinions, desires and needs and the smart content marketer will dedicate a significant portion of time and energy to listening customers. The reason for this […]

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Are you considering publishing an eBook? If so, you’re in good company. Today, eBooks are more valuable and accessible than they’ve ever been before, and brands around the world are creating them. If you want your eBook to perform as well as possible, though, you need to avoid many of the common eBook creation and […]

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It’s no secret that a magnetic headline stimulates your readers’ curiosity and gives them a good reason to click through and want to continue reading. But did you know subheads are just as important? These little phrases can keep your readers engaged, or make them yawn and run for the hills. Since people are in […]

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On March 14 of this year, Search Engine Land reported that an unconfirmed Google ranking had hit the scene. It was called Fred, and, while Google didn’t initially have much to say about it (the update wasn’t confirmed by the search engine until March 23), the evidence supporting its existence has been compelling from the get-go. Digging deeper, SEJ […]

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If you’re wondering which types of content will perform best in the modern world, you’re not alone. Determining the best types of content to publish can help you build your brand and gain the attention you deserve online. 10 Types of Content All Publishers Should Invest in Whether you’re a small business owner or an […]

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If you’ve been a Facebook devotee for years, you may have noticed something alarming in recent months: Its organic reach is declining. While your Facebook posts used to earn you a huge number of shares and interactions, they now are faltering and you’re not sure how to keep up. The fact is, this decline isn’t […]

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Let’s face it: mastering content marketing can be tough. All too often, brands aren’t sure who to follow or what to emulate. There seem to be dozens of examples of great content marketing out there, but it can be impossible to determine which brands are actually dominating the field and which are just putting on […]

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