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About Julie Ann Ross

Article by Julie Ann Ross. Rostin Ventures provides local SEO and Inbound Marketing services to cost effectively drive local clients to your site. We drive business to your site by building a profile and effectively optimizing your online content. That's what Rostin Ventures does for you. Find out more at http://www.rostinventures.com

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Online reputation management is best used as a safeguard. True, reactive online reputation management does exist, but it has a much higher cost and offers fewer returns than proactive online reputation management. One of the biggest aspects of proactive online reputation management involves monitoring. With the immediacy of publication on the Internet, it is easy […]

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SEO Targeting
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SEO has been around since 1995. As a profession, Internet marketing specialists, or SEO consultants, wear a variety of hats and function under a variety of titles. Some operate in-house for large companies and keep a pulse on coding and issues within the site that could change SEO rankings, while others work for firms and […]

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Reverse SEO appears to be the answer to the critiques that companies attract through the Internet. With the power of publishing today, it is extremely easy for a critic to garner a wide audience — and this war of words can play out throughout a variety of mediums. In fact, today’s battlefields include message boards, […]

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marketing--business
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Until fairly recently, content marketing was not a steadfast part of many companies’ marketing budgets. That philosophy started changing drastically as inbound marketing began to spearhead marketing efforts and search engines themselves started to prescribe heavy weight to useful content for consumers. When most companies think of content marketing, they think about churning out words […]

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Social media marketing is a broad term that covers many options. There are a wide variety of social media outlets, some more mainstream than others. Choosing the right options for your company can be a careful balance, but if it isn’t researched thoroughly or taken seriously, the time you spend posting might be all for […]

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globe-and-seo
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Since the beginning, SEO stood for one thing: search engine optimization. SEO, at the base of the definition, involves a set of tactics that will help a company rank higher in search. At first, it was a fairly simple mix of keywords and HTML coding but, today, search engine optimization has morphed into a severely […]

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Many entrepreneurs are dedicating much of their budget to PR.
Photo credit: FreeDigitalPhotos.net Stuart Miles
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The biggest problem with a company’s online reputation is it often remains forgotten until something bad happens. And, in today’s online world, one bad mark on your company’s reputation can go a long way; causing bad press to pop up in every search that a potential customer performs. Reactive online reputation management is available for […]

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SEO-Tips
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SEO (search engine optimization) is an ongoing strategy, and content creation holds a huge part of that strategy. Content creation touches many aspects of a search engine optimization campaign, from blog postings to social media interactions. At the most basic level, content creation has to be planned and then executed in a timely fashion. But, […]

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marketing--business
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Remarketing incorporates some of the best technology out there and presents items to online customers in a friendly environment. If you have ever purchased items on the Internet, then you are already familiar with remarketing  — you just might not know exactly how it is happening. Remarketing is an inbound marketing technique that keeps your […]

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social-media1
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Allocating social media marketing as a large part of your company’s budget is no longer a luxury, it is a necessity. There should be a firm plan of action in place that includes posting frequency and content production and the plan is best handled by an Internet marketing firm that knows the market and can […]

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PPC advertising has never been recommended as a long-term strategy. With no lasting effects, many internet marketing firms employ pay-per-click (PPC) as a stop-gap to begin a new campaign or to supplement a change in SEO algorithms. But, many within the marketing industry are beginning to think that even the short-term use of PPC advertising […]

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Photo credit: Robert Scoble via flickr
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SEO is in a constant state of flux. In fact, change is one of the only consistencies to search. Most often, the algorithm changes that affect search results have no true bearing on searchers. Or, at the very least, searchers do not notice the changes. The changes, however, are made for the searcher in an […]

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penguin2
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SEO’s constant state of flux was highlighted with Google’s recent release of Penguin 2.0. This is Google’s fourth update to the spam detection/prevention algorithm, which instantly downgraded old link building strategies and emphasized the integration of unique and original content. Penguin 2.0 was especially impactful, with many sites left watching their page rankings plummet instantly […]

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Image courtesy of (Vichaya Kiatying-Angsulee)/ FreeDigitalPhotos.net
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Online reputation management can make or break your company’s image. There are now 2.4 billion Internet users across the globe, and that number is rising. Facebook CEO Mark Zuckerberg further accentuated the move toward whole global Internet usage by announcing the establishment of internet.org — a consortium with handset makers, browser companies and network infrastructure […]

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socialmediamktg
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Social media marketing is more than just spreading a marketing message through social networking tools like Twitter or Facebook. It is about brand management and defense on those same social tools, and turning that defense into marketing opportunities. In many cases, social media marketing will often transcend the typical marketing communication messages and campaigns, because […]

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