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About Karon Thackston

Karon Thackston is president of Marketing Words Copywriting Agency helping Amazon sellers, eCommerce site owners and content marketers rank higher, convert better and make more sales.

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Here’s a statistic you might find shocking. Tech Crunch, Internet Retailer, Fortune, Marketing Land, Time and many others have reported that between 60 percent – 70 percent of Amazon’s holiday shoppers this past season used mobile devices. That’s a lot of people using the Amazon app or Amazon.com website on smartphones or tablets and it keeps […]

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You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common (and crippling) mistakes we’ve seen when it comes to writing your listing and […]

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At the Google Performance Summit in June, the search giant announced (among other things) that AdWords PPC (pay-per-click) ads were getting an overhaul in a major way. After conducting extensive testing on the format of these long-standing ads, Google discovered that more copy equaled higher clickthroughs. (An improvement of up to 25 percent.) For that […]

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No, it’s not a typo.  I am not resolving to do anything during in my business.  You see, a resolution is a promise or a pledge.  That’s for wimps.  We all know what happens to resolutions.  After about a month those good intentions go straight down the toilet. I don’t have good intentions.  Instead, I started the New Year […]

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Whether Mark Harmon’s famous character on NCIS knows it or not, he gives sage advice about writing copy in almost every episode. His comments are an excellent reminder for anyone who writes sales messages to stay focused on your customer. Rather than flooding them with what you want to say, tell them what they want to […]

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Did you know that a toy on Amazon ranked 10,000 today could have been ranked 500,000 yesterday? All it takes is one sale. Just one. One sale of that toy on Amazon could change the sales rank drastically overnight. Would you buy a toy ranked 10,000 on Amazon to resell? Would you buy a book ranked […]

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Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words […]

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People think differently. Because not everyone calls the same products by the same names or searches for what they need with the same thought process, omitting keywords from your research (and thus losing potential traffic) is a common mistake. The seven types of keywords below will give you some ideas for researching keywords that you […]

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Business Woman
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Success rarely comes easy. In anything. So when I hear someone say, “I wish I was like (fill in the blank)” or “(Name) has it so easy / good,” I often roll my eyes. Usually, these folks don’t understand all the time, energy, heartache, sacrifice, money, anxiety, fear and education that were planted in order […]

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When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there’s one thing that has held true for pay-per-click (PPC) ads since their inception, it’s that the focus has to be laser tight. Any wiggle room typically results in confused customers who shrug […]

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“How do you create interesting headlines in such a short space?” “What’s the secret to engaging readers in only 50 to 140 characters?” “To be so short, it’s hard to write compelling email subject lines.” These are just a few of the comments that regularly get made about writing short copy. It’s true: when you […]

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If you’ve known me for long, you understand there are a couple of things pertaining to my views about Amazon. One big irritation is the ultra-confusing (and often contradictory) policies on title (product name) character counts. I’m now absolutely elated to announce that changes are underway to help clarify this part of the Amazon product […]

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Have you looked at a calendar lately? It’s almost October and that means eCommerce and Amazon sellers are scrambling to get their products, pricing and sales strategies in place so they can capitalize on the major profits that come rolling in during November and December. Toys are always a huge seller during the holiday season […]

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From short eCommerce product descriptions to enormously long sales letters; ask any copywriter and they’ll quickly tell you that bullet points are one of the most valuable tools in their skill set.  Why?  Because they almost always get read. Most people (and many professional copywriters), however, struggle with writing captivating bullet points.  Follow along and […]

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Here’s a statistic you might find shocking. Tech Crunch, Internet Retailer, Fortune, Marketing Land and many others have reported that over 60 percent of Amazon’s holiday shoppers used mobile devices. That’s a lot of people using the Amazon app or Amazon.com website on Smartphones or tablets. As a seller, this is huge because customers don’t […]

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