Site   Web
avatar

Articles by Ken Hoffman

avatar

When most online business owners think of boosting their sales, they immediately think of getting a copywriter. They understand that words sell. So if they want to increase conversion rates, getting better copy is a great way to do that. Here’s the rub though. While the copy is probably the single most important aspect to […]

Read more...
avatar

What Type of Copywriting Are You Looking For? What kind of copy are you looking for? There are many different kinds. First, there is copywriting by niche specialty. For example: copywriters who only write for alternative health, or financial, or self-help markets. Second, there are copywriters who specialize in the type of copy: landing pages, […]

Read more...
avatar

There is quite a bit of confusion about the difference between a landing page and a lead capture page. A lead capture page is NOT the same as a landing page. For the sake of this article I will be talking about lead capture pages, NOT longer form copy for micro sites and landing pages […]

Read more...
avatar

There are many differing opinions on the best way to create a website. However, when it comes to creating a website that actually sells, your choices become much more limited. Why? If you want a website that sells, you must follow proven principles from sales and marketing. But the first step is to become crystal […]

Read more...
avatar

Most business owners now understand the importance of strong copy. What many business owners don’t realize is there are other alternatives to paying a fortune for great copy. Most of these do require a nominal investment. But nothing compared to the huge fees for copywriting. A big part of the value a copywriter brings to […]

Read more...
css.php