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About Kristina Jaramillo

Kristina Jaramillo, Managing Partner at GetLinkedInHelp.com, provides LinkedIn profile makeover training to sales teams so they can attract key decision makers, communicate their business value and move sales conversations forward. Check out Kristina’s latest free LinkedIn profile makeover webinar to see how your profile is worthless as a sales and marketing tool plus get more examples of profiles that are driving results: http://freelinkedinmarketingtraining.com/linkedin-profile

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Studies from the Alterra Group show that 97 percent of marketers report account-based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85 percent of marketers who measure ROI describe account-based marketing as delivering the highest returns of all other marketing approaches. And, LinkedIn reports that social selling professionals that […]

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When LinkedIn opened the LinkedIn publishing platform to everyone – consultants, business leaders and their sales, marketing and business development teams were getting hundreds to thousands of views. But now, many are struggling to get even 100 views. And, we find that people are beginning to post less because their efforts are not driving sales […]

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I recently started a discussion within different LinkedIn groups where I asked consultants and sales and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors. […]

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Forrester reports that 99 percent of leads do not convert. LinkedIn reports that 87 percent of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or […]

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Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and one that just has a presence and lots of connections that they are not engaged with. I’m sorry to say, but most sales and marketing leaders on LinkedIn do not have […]

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According to a recent Forrester study, business buyers define a valuable sales meeting as: A meeting where the firm’s managing director, sales manager or one of their executives demonstrates that they understand their buyer’s specific business issues and they clearly articulate how to solve them. A meeting that helps the buyer think about how to […]

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LinkedIn gives sales professionals direct access to targeted decision makers and influencers, which means it can be and should be one of the most powerful tools in their arsenal. However, many sales professionals complain they are not getting an ROI from their LinkedIn efforts.  They are making many connections – but they are generating very […]

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As a women business owner, we must stand out in order to compete for our market share. The question is: “how can you differentiate yourself from the competition on LinkedIn when there are more than 200 million business professionals on LinkedIn — and thousands that are just like you?” The first thing you must do […]

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During a presentation that I was giving at a small business owner’s boot camp, I was asked a very interesting question by one of the attendees: “I am targeting consumers and homeowners – how can LinkedIn help me as it’s a B2B social media network? Should I be focusing just on Facebook which is more […]

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Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement […]

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LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn. To help law firms attract and retain more clients using LinkedIn, I […]

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I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn’t – and that’s on top of the hours I spend marketing my business and my clients’ businesses on LinkedIn. So in a week’s time I view thousands of different professional profiles. I see people who write […]

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Lots of people are “different” these days. But are they really thought leaders? 1. In most cases, you can’t tell one coach, consultant or expert in a particular industry from another. They practically use the same language to describe themselves and what they do. 2. If you look at the articles on their blog and […]

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Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as […]

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Right under your name, does your LinkedIn profile headline look like this… * CEO & Founder at XYZ and Associates? * Business Owner at ABC Consulting? * Speaker at YourName.com? 3 Reasons Why Your Profile Should Not Be the Same as Your Position 1. Think of your headline as your first sales pitch to people […]

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