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About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

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Digital advertising has changed a tremendous amount over the past five years. There’s been a significant amount of resistance from Internet users regarding blatant advertisements and businesses have had to figure out ways to make their digital advertising strategies more authentic and organic. This has led to some significant growth in the area of programmatic […]

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business group
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Mistakes are natural. Your team is going to make mistakes all the time. However, it’s not the mistakes that you recognize that will come back to bite you. It’s the mistakes that you don’t realize you’re making that have the biggest impact in the long run. Stop Making These Mistakes ASAP Psychologist Robert Maurer has […]

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customer service
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In the past, businesses discussed their interactions with customers in terms of “customer service.” However, that phraseology is archaic in today’s world where there are dozens of different touchpoints where customers can interact with businesses. Instead, the idea of “customer engagement” has been popularized. And while it may seem like nothing more than a tweak […]

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marketing strategy
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The last few years have made it clear that the future of marketing will center around mobile. Data and consumer interactions we’ve recorded with these handy devices have revolutionized business as we have known it. Ever since 2010, use of Smartphones in everyday consumer activities has shown potential and promise in both casual and commercial […]

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For more than a century, the 9-to-5 workday has been considered the norm. It’s what the entire workweek is scheduled around and people have become accustomed to maintaining consistent 40-hour schedules. But as cloud technology grows, it’s becoming increasingly evident that this scheduling system is both outdated and irrelevant. Saying Sayonara to the 9-to-5 “In […]

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Photo Credit: Ambro via freedigitalphotos.net
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Every business across every industry wants to be successful. And success is relatively easy to attain when you have the right formula. So you probably know that just launching the type of business someone else has made successful isn’t going to guarantee you the same level of success. You have to do the work yourself. […]

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mobile phone
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The iPhone 7 and Samsung Galaxy S7 both came out this year. They’re two of the most popular cellphones in the world, and sales were through the roof for these devices. Some people were so excited for these phone releases that they waited in line for hours just to get one. They don’t care that […]

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Computer Security
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Cyber-security is a term that small business owners hear frequently, but few understand just how important and timely it is. While many assume that only large Fortune 500 companies need to take security threats seriously, the reality is that smaller organizations have just as much to fear. SMB Security Threats Aren’t Going Away In 2011, […]

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By this point, everyone in marketing knows and understands the sheer power that an effective content marketing strategy can have. If you develop a blog that serves a specific niche that people actually want to read, you can use it as a gateway to earning virtually unlimited traffic for your business. As Neil Patel explains […]

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It takes a lot of different personality types working together to make a successful business, but sometimes it can be difficult to blend diverse thinkers. To a perfectionist, creative types may seem disorganized, while the adventurous, creative person views perfectionists as overly rigid in their approach, unwilling to shift from the established path. These disagreements […]

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Data collection
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Those ensconced in the marketing world are familiar with Google’s RankBrain, the artificial intelligence system implemented by the tech giant at the end of 2015. It processes search results and then sends that information to its core SEO algorithm, which chooses the most relevant content to feature. Even though this system has been around for […]

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By now, you realize that video content is all but necessary if you want to make a positive visibility impact in the online world. In fact, by 2017, it’s estimated that traffic for online videos will account for 69 percent of all Web traffic. The YouTube Visibility Problem If you’re going to take advantage of […]

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Image courtesy of (renjith krishnan) / FreeDigitalPhotos.net
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As if those with piles of student debt didn’t have enough to worry about, now they have to keep an eye out for scam artists. The Kentucky Association of Career Colleges and Schools (KACCS) and Better Business Bureau of Minnesota and North Dakota (BBB) recently issued a scam alert to those who are active on […]

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SEO Targeting
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The success of your SEO campaign depends squarely on your ability to manage SEO projects – which translates into managing team members, clients, and external factors like updates to search algorithms or competitor behavior. Studies have shown that committed emotional engagement and individual motivation are huge predictors for success. Your team members’ emotional engagement with […]

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big data
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If you look at political campaigns of the past, they’re hardly recognizable. What did campaign teams do when they didn’t have access to the robust data and insights that today’s operatives can now uncover with the click of a mouse? It’s hard to remember what those times were like, even though they were only 15 […]

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