Site   Web
avatar

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

SEO Targeting
avatar

The success of your SEO campaign depends squarely on your ability to manage SEO projects – which translates into managing team members, clients, and external factors like updates to search algorithms or competitor behavior. Studies have shown that committed emotional engagement and individual motivation are huge predictors for success. Your team members’ emotional engagement with […]

Read more...
avatar

If you look at political campaigns of the past, they’re hardly recognizable. What did campaign teams do when they didn’t have access to the robust data and insights that today’s operatives can now uncover with the click of a mouse? It’s hard to remember what those times were like, even though they were only 15 […]

Read more...
avatar

Year after year, Google Analytics continues to grow and improve. There’s very little debate that it’s the most valuable free analytics platform on the market. And with so many different professionals across all industries using Google Analytics, there’s a sense of community inside the platform. Each year, people gather and discuss which KPIs and metrics […]

Read more...
avatar

Ever since the 2008 recession, the outlook for startups has been anything but promising. Statistics have surfaced about how 90 percent of startups fail, causing entrepreneurs to step back and re-evaluate their decisions. However, one new study in Wisconsin is showing that startups are finally making a comeback, driving job growth and aiding in the […]

Read more...
avatar

Though the gender pay gap still has a way to go before it shrinks to nothing, women are steadily climbing up the corporate ladder. The tech industry in particular has made significant strides when it comes to women in positions of power. According to some of the top venture capitalists, the female population in the […]

Read more...
avatar

There’s an obvious trend in the home improvement market and it involves Smart technologies and robust technology platforms. While there’s no doubt that Smart home technology is the way of the future, most people aren’t willing to sacrifice the look and feel of traditional home features. Interestingly, you may not have to choose one or […]

Read more...
avatar

Increasingly, Web design is changing not only how websites are used to serve and inform customers, but how companies gather data about their clients. This information is invaluable to anyone who operates (or is looking to found) a small business. The importance of analytics for the success of businesses such as Capital One and Amazon, […]

Read more...
avatar

A quick online search will yield hundreds of ways to improve your online marketing. Some common tips include using link building to improve your SEO, adding visual content and focusing on ad retargeting. All of this can be helpful, but if there’s only one thing you focus on this year, it should be engagement. Channel […]

Read more...
avatar

Now that 2014 is behind us, it would be wise to stay abreast of the trends and innovations that expert observers anticipate in the coming months. When you evaluate your website, digital marketing and SEO strategies, you should be aware of a number of predictions that will likely have an effect on your fortunes in […]

Read more...
avatar

Since the advent of Facebook, social media has taken a steadily increasing role in online marketing. As new social media platforms have joined the scene, many of these programs have naturally become marketing tools for online sales professionals. Twitter has become a social media giant in its own right, and Instagram is not far behind. […]

Read more...
avatar

A problem many small businesses face is that they lack the resources to compete head-to-head with large firms. This inarguably sets limits on your activity, but it doesn’t have to hold you back in all areas. For example, are you possibly approaching content marketing and SEO as two separate and independent efforts when in fact […]

Read more...
avatar

Have you considered your website’s scrolling functionality lately? If not, never fear; you’re not alone. For years, businesses have designed websites with the same top-to-bottom scrolling techniques, and given little thought to how other methods might enhance user experience. The rise of mobile technology has presented exciting new options that companies should consider, however. When […]

Read more...
avatar

WordPress provides one of the world’s most intuitive and comprehensive CMS infrastructures available. With optimal compatibility, a complete library of useful and award-winning plugins, and an interface that’s constantly evolving, this CMS wins with customers and administrators alike. However, the real badge of honor is how smitten Web developers are becoming with WordPress and its […]

Read more...
avatar

Modern, cutting-edge companies no longer keep customers out of the loop and secure their internal processes. Creating a partnership with customers allows the company’s brand to be relatable and personalized, and that’s good for business. This article will outline methods by which current businesses are successfully connecting with customers, including referral programs, preferred customer incentives, […]

Read more...
avatar

Many businesses work hard to cultivate strong, positive SEO rankings but, when competitors engage in attempts to thwart them, the results can be significant. Negative SEO occurs when a company or individual builds large numbers of “spammy” links to a competitor’s website, which results in penalties from Google in search engine results. Negative SEO consequences […]

Read more...
css.php