Site   Web
avatar

Articles by Lisa Barone

avatar

I’m giggling. I don’t know why. It’s probably the combination of lack of food and because someone was crazy enough to put Michael Gray, Matt Cutts, and Greg Boser on the same panel to discuss buying links. This is going to be so totally good that I can’t even take it! Seriously though, the entire […]

Read more...
avatar

My favorite Brit, Mike Grehan, is moderating the One Billion Searchers panel with speakers Stephen Noton (Adverted Internet Advertising Agency) and Bill Hunt (Global Strategies International). Mike starts things off saying that search is in China. It’s an interesting place because it’s one of the few places where Google isn’t the leader. It’s actually, “Google, […]

Read more...
avatar

The always awesome Kim Krause-Berg issued a thought provoking post on Friday entitled Why Social Media Bugs Me, ME, ME! Why does social media bug Kim? Because there’s too much selling and pushing of irrelevant content. Kim doesn’t care about your agenda, she only wants the headlines that are important to her. This is Kim’s […]

Read more...
avatar

You’ve heard about podcasting. It’s the cousin of the blog, Google and Ask.com have both found ways to incorporate podcasts into their SERPs, and it’s being touted at all the search industry conferences and on the search marketing blogs as the medium to pay attention to. But what does podcasting really entail and can you […]

Read more...
avatar

I got one of those annoyingly oversized promotional postcards in the mail this week. Usually, I don’t pay much attention to these sorts of things, as I am part of that younger generation that disregards anything that is not immediately pertinent to my life, but this one got my attention. It was from one of […]

Read more...
avatar

Why does Ask.com think I’m a vapid idiot? If the battle of the search engines was a football game, Jennifer Laycock (editor, Search Engine Guide) and I would be sitting in the front row of the bleachers clutching hands, decked out in our favorite Ask.com gear and jumping up and down rooting for our boys. […]

Read more...
avatar

A great thread over at LED Digest asks: What do you do when your client insists mid project that you start performing black hat search engine optimization techniques so they can topple their competition? What do you do? You remind them of the contract they signed. The one that made it abundantly clear the kind […]

Read more...
avatar

I’m considering getting a restraining order because Danny Sullivan has followed me into yet another session. This time he’s here moderating (read: blatantly stalking) the Personalized Search panel with Matt Cutts (Google), Michael Gray (Atlas Web Service), Gord Hotchkiss (Enquiro), and Tim Mayer (Yahoo). Danny starts off talking about personalized search at Google. He says […]

Read more...
avatar

[ed note: Lisa Barone, Sr. Writer at Bruce Clay Inc. has been writing stream-of-consciousness coverage of ad|tech SF2007. Not only is it good information, the writing is hilarious. Notes from Susan are placed by Lisa’s editor.] I’m back, and this time for more than a week at a time. Huzzah! Hopefully, you got a little […]

Read more...
avatar

[ed note: Lisa Barone, Sr. Writer at Bruce Clay Inc. has been writing stream-of-consciousness coverage of ad|tech SF2007. Not only is it good information, the writing is hilarious. Notes from Susan are placed by Lisa’s editor.] Stay with me, friends. It’s time for this afternoon’s Local and Mobile Search Engines session with moderator Kevin Ryan […]

Read more...
avatar

[ed note: Lisa Barone, Sr. Writer at Bruce Clay Inc. has been writing stream-of-consciousness coverage of ad|tech SF2007. Not only is it good information, the writing is hilarious. Notes from Susan are placed by Lisa’s editor.] Are you dreaming of disruption? Do you call people late at night just hoping to disrupt their peaceful slumber? […]

Read more...
avatar

[ed note: Lisa Barone has been writing stream-of-consciousness coverage of ad|tech SF2007. Not only is it good information, the writing is hilarious.] Drew Ianni followed me from the keynote presentation into this morning’s State of the Industry discussion with panelists Ted McConnel (Proctor and Gamble), Sheryl Draizen (IAB), Barry James Folsom (Motorola) and Bob Moore […]

Read more...
avatar

Your job as a search marketer is to make your site easily navigable for both users and the search engines. Your navigation should be clearly and uniformly laid out, your internal linking structure should make sense to a user, and a site map should offer links to the most important pages on your Web site. […]

Read more...
avatar

Ask.com has gotten a lot of press (and backlash) over the guerrilla Information Revolution marketing campaign that’s been running in the United Kingdom lately. It’s a 6-week campaign masked as a grassroots effort to bring awareness to Google’s monopolization of search and encourage searchers to try out other engines. Google currently enjoys 75 percent of […]

Read more...
avatar

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars […]

Read more...
css.php