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About Matt Secrist

Matt Secrist is the VP of Business Development and co-founder of BKA Content, an industry-leading SEO content creation services company. Matt is passionate about writing quality content, watching NBA basketball, going backpacking and taking mid-day naps.

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At its heart and soul, content marketing is all about building a brand and a company’s culture can and should be utilized in such efforts. Think about it—a brand in some ways has less to do with what products or services a company offers and more to do with who it is. Is Nordstrom more known for […]

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Good marketing content should make things happen. That could be clicking to visit a website, adding to cart, picking up the phone or more. Many elements go into how a content writing service actually does that and the length of any piece of content is one such element. You may need multiple pieces of content […]

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Business Woman
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Everybody loves a good one-liner, right? How about one-liners from the people in business that you look up to (and possibly covet/loathe) the most? Rather than inundating you with a list of purely inspirational quotes, I’ve compiled a list of some of the wittier statements from perceived business role models across the world. Now to […]

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It is highly beneficial to leverage the power of the almighty infographic in your content marketing. A significant portion of the way that people remember information comes from the visual impact of that information. Because of the additional colors and images, infographics stand out much more than regular text, and the information is better retained. […]

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