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Articles by Mel Strocen

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A recent report from Pew Research indicates that as of April 2012 88% of U.S. adults own a cell phone and that 55% use their phone to go online. 17% of these cell owners do most of their internet browsing on their phone. The report breaks down internet cell usage by gender, age, race, income […]

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A new study by the OPA and Frank Magid Associates indicates that tablets are quickly becoming adopted into people’s lives. In the U.S., tablet adoption is currently at 31% (74MM tablet users), up from 12% the year before (28MM tablet users). By Q2 2013, tablet usage is expected to reach 47% (117MM tablet users). The […]

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Internet marketers using article marketing as a traffic building strategy have a new tool in their arsenal. GoArticles.com, one of the Net’s largest article directories, has joined forces with Content Crooner. 12/23/09 (Castro Valley, CA)— Combine the distribution reach and power of a leading article distribution platform with the credibility and readership of one of […]

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Yesterday, Dropjack, a social bookmarking site launched by Jayde Online over a year ago, was added to the AddThis sharing platform and menu. The AddThis sharing button is used on over 500,000 Web sites. Dropjack now also appears in AddThis’s recently announced Service Directory which lists around 200 social bookmarking sites. Dropjack has become increasingly […]

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Reported click fraud percentages have varied wildly over the years, depending on the source and the bias, but few have ever claimed that click fraud topped 30%. Now, a July/09 study published by ad optimization company Mpire and compiled/analyzed by Radar Research reveals that more than 50% of ad impressions and 95% of clicks in […]

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Despite all of the recent hype in the media about Twitter, its valuation at $1 Billion and an injection of $50 Million in funding, around 49% of Americans know little to nothing about Twitter and of those that are familiar with the micro-blogging phenomenon only 3% consider it to be a reliable source of news. These […]

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Aaron Wall’s blog post “How to Make Easy Money on Google” takes a hard look at how Google’s promotion of fraudulent advertising is undermining their brand. Aaron makes the obvious point that Google’s turning a blind eye to AdWords scams is revenue driven and that scam ads targeting the desperate and unemployed could easily be […]

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About a month ago SPNbabble, a Twitter clone based on the Laconica open source software platform, was launched with the express purpose of providing web professionals a site from which they could post to multiple micro blogs from a single account. Currently, SPNbabble members can configure their accounts to post to Twitter and 9 other sites […]

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According to a Nielsen Co. report ad spending, averaged out across all media sectors, dropped 12% or the equivalent of $3.8 billion. Hardest hit were newspapers and magazines. Cable TV and the Internet fared better than most sectors with a drop of 2.7% and 3.4% respectively. Given the state of the economy, the decline is […]

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The benefits of article marketing have been espoused for years and the trend shows no sign of abating anytime soon.  Now a national study by Opinion Research Corporation and sponsored by Adfusion has indicated that consumers are much more likely to read and act upon ads embedded in articles than on other types of ads such as […]

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It’s not just hype anymore – marketers are migrating in greater numbers to social media venues although 72% have only been at it for a few months or less. Currently, Twitter is the favorite social media site for marketers but blogs, Facebook and Linkedin are running a close second. 64% of marketers use social media […]

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A few months ago we launched a Twitter clone for webmasters that had more bugs than a Canadian summer and more security holes than Swiss cheese. As a result, we had to re-create the site using the  open source Laconica microblogging software platform, the same platform used by the  growing http://identi.ca/ community. The Laconica platform appears to be […]

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According to a study by the TNS Compete and the Consumer Electronics Association, Americans who are 50+ years old currently comprise 31% of the US population and will make up 35% of the total population in 10 years, or roughly 119 million people by 2020. Although older Americans  have different interests than the younger generation, their usage […]

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A recent report by the Pew Internet and American Life Project revealed some interesting facts and in the process disspelled the myth that the young (18 – 32) are the dominant internet user group. Surveys throughout 2008 indicated that the older generations were using the internet in greater numbers than ever before with the biggest […]

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GoArticles was launched back in 2001 and is one of the oldest and most trafficked sites in the Jayde Online network. Currently, the site has more than 1.2 million articles and receives more than 2,300 article submissions daily. But, with traffic and popularity come abuse, specifically in the form of article spam. We’ve introduced several […]

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