Site   Web
avatar

Articles by Michael Small

avatar

MSN’s new counterpart Bing is rewriting search engine history. Touted by Microsoft as the first ever “decision engine” it’s picking up steam like Yahoo in its heyday and is in place to give Google a serious run for its money. Speaking of “serious”; it’s important to mention that MSN and now Bing are the search […]

Read more...
avatar

I got into search engine optimization when Yahoo was king and Google was a gleam in Larry Page’s eye so I’ve had a front row seat to all the big doings. And one thing I can tell you for certain is Microsoft just took off its kid gloves with the release of Bing and is […]

Read more...
avatar

As an old school organic search engine optimization specialist I don’t utilize pay per click unless it is to supplement targeted traffic while waiting for an SEO campaign to kick in. Though, even that limited exposure to PPC teaches something valuable about organic search… Google is not the only game in town. We all know […]

Read more...
avatar

I got into SEO back in 1998. Back in the day, Search Engine Optimization (SEO) was much simpler than it is today. Most tricks like blatant keyword spamming and hidden key phrases worked like a champ. Even better, little tricks like these were usually OK to use. Not anymore. In fact, most old-school tricks don’t […]

Read more...
avatar

Does dominating Google rankings quick and easy sound too good to be true? It really isn’t. Following are a bunch of surefire SEO tips that have kept hundreds of my client’s sites on top of Google for years, with new ones every month. There’s a lot to cover and I hate long articles that drone […]

Read more...
avatar

Just ten years ago if you wanted to profit in a niche market it was typically an expensive and risky undertaking. First you had to do the research to see if the industry was big enough to support you. Then you would setup a shop of some sort, whether it was a storefront, mall kiosk, […]

Read more...
avatar

Times have changed. Just a couple short years ago, about 60% to 70% of your website ranking success depended on links. Now up to 85% of your page’s search engine rank on Google relates to how it is linked. More specifically, the quality and number of inbound links. Google looks at everything from the “authority […]

Read more...
avatar

Latent Semantic Indexing, or LSI is the hottest trend in Google today and the secret behind Wikipedia’s runaway success as the top raking site for just about anything you can imagine on Google. In short, LSI considers the words around your main keyword as “hot topics” that add to the credibility of the page. If […]

Read more...
avatar

Google is all about linking. And if you want to snatch a top spot in Google’s search results you need to link like a pro. But don’t worry. Linking is a whole lot easier today than it was a few years ago. Experience has taught us a lot and with the information in this article […]

Read more...
avatar

I got into search engine optimization back in 1998. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, […]

Read more...
avatar

Ranking well on Google takes two things, good content and great links. But it’s not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put […]

Read more...
avatar

Ever since whispers of Web 2.0 started in 2004, rumors have flown fast and furious. Within two weeks of Tim O’Reilly (founder of O’Reilly Media) coining the phrase, there were over 100 guesstimated definitions for Web 2.0. So what is it? Web 2.0 is basically the concept of using the Internet for bigger business purposes […]

Read more...
avatar

If you’re serious about getting great ranking on Google you need to be serious about linking. Of course there are lots of ways to get links so we’ll focus on just the methods that are fast, low cost or free and get the best results. Here are three that can put you on top of […]

Read more...
avatar

The reason Google is the most successful search engine in the world is because they provide the best search results; pages ranked by tangible value. That tangible value is a combination of content and links, with links being the more important factor (they assume any pages linking in will only link to good content or […]

Read more...
avatar

Search engine optimization (SEO) and search engine marketing (SEM) are two of the most powerful and profitable things you can do for your online business. As Google celebrates its twelfth birthday there are Internet shoppers than ever, with more choices than ever. So let’s take a few minutes to see how you can beat the […]

Read more...
css.php