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Articles by Mihaela Lica

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Social media is already an obsolete term – on the web you are either social or dust. No one pays attention to the “me, me, me” tune. The “you, you, you” is losing ground too. What matters today is “us” and how we “share data”, communicate and interact. The first steps towards a more social […]

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Once upon a time things were easy online. A website was just a company presentation, something placed on the Web for people to see “just in case.” Web design was born but there was not too much fuss about the how and the why. There were no standards, no branding principles, people made their own […]

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So you set up a corporate blog. You have put your shiniest suits forward and have in-house editors serving up professional content. And it’s being updated regularly, in fact it’s running smoothly. In fact, you’ve created a blogger’s dream come true. Sit back, relax. Pat yourself on the back, even. After all, you’ve done the […]

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In real life, presidential election campaigns are run behind closed doors and their actors often play dirty tricks on each other; for “All’s fair in love and war.” The final purpose of the game is political supremacy. Power. In SEM… the top of Google’s SERP. From Graywolf’s “How to Be a Dirty Digger” to Greenberg’s […]

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One look at Google’s Accessible Web Search is enough to make even the most stubborn web coder understand that compliant, accessible design is no longer the infatuation of some W3C enthusiasts, but a necessity. Even amateur SEOs will stop affirming that W3C compliance has nothing to do with getting high Google rankings. W3C compliance has […]

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Web design focuses on appearance and aesthetics. SEO focuses on text quality and quantity. Web designers don’t really like to clutter their designs with text. They prefer to see the images stand out on their own. SEOs on the other hand don’t like images that much. Sure, an image can be optimized for the search […]

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