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About Mike Beeson

Mike Beeson is a highly experienced UK journalist, financial copywriter and PR consultant. Mike's company, Buzzwords Limited, was established over 20 years ago and is located in Knutsford, Cheshire (south Manchester).

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Website copywriting is something I’ve been doing for over ten years. During that time, changes have been many and far-reaching. The techniques that drive and define online ‘success’ today are vastly different to what they were, even two or three years ago. Anyone who follows this industry will know that Google has been exercising its […]

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Forget about copywriting, marketing and the world of business for just one minute.  We live in an age that is mesmerized by success and celebrity.  Actors, sports stars, politicians and, yes, even entrepreneurs — their success intrigues us. How did they do it?  What type of people are they?  What can we learn from them?  […]

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Until recently, keyword research had been about what differentiates the meaning of words. Hence the SEO obsession with targeting long-tail keywords. In the wake of Google’s algorithm updates – Panda, Penguin and Hummingbird – a new and more subtle approach may be needed to accommodate more clearly what unites the meaning of words… and thereby […]

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When the time comes for a company to look at its website copywriting, it’s a great opportunity for the business to strut its stuff.  This is an exciting time — if only your client would realise it. All too often, I’m approached in defeatist tones by otherwise successful individuals who wonder how on earth they’re […]

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It’s hard to be humble when you’re an alien. With heads as big as yours – and brains to match – you’re probably wondering why humans have made everything so-o-o-o complicated. Here’s a good example… We’ve made a science out of earning a crust. We’ve called it a million things: economics, Capitalism, Marxism, marketing, accountancy, […]

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I’ve had massive reaction to recent articles I’ve written about Copywriting Rates. The consensus seems to be that ‘creative rates’ in general – and copywriting rates in particular – are hitting the floor. So how do you make sure you don’t fall victim to this unnerving trend? If you read on, you will discover that […]

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Every time I’ve written articles and blog posts about Copywriting Rates, the response has been overwhelming. It’s no accident that the page covering this topic on my company’s main website attracts far and away the greatest number of visitors – and easily the highest click-through rates. A recent article of mine entitled ‘Copywriting Rates: Preparing […]

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Students of advertising and marketing will be mightily familiar with AIDA – she whose initials could catch your eye, inflame your desire and then coax you into action. But is the concept of ATTENTION-INTEREST-DESIRE-ACTION still alive… and should advertising copywriters and marketing strategists still pay heed to it? In a marketing world where eyeball-grabbing has […]

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This article focuses on copywriting rates from a copywriter’s point of view – largely because they’re the ones who set the rates, even though clients have the ultimate veto! As with any marketplace, there’s a constant battle between buyers and sellers, each wanting to maximize the benefit they gain from the transaction. Any experienced copywriter […]

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It’s important that webmasters and business owners realize that SEO is only part of their strategy for dealing with the bigger marketing picture. No-one would deny the importance of SEO in today’s online marketing world. What we should all bear in mind, however, is that SEO is only a stepping stone in the ultimate quest […]

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Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia, and the Holy Grail all rolled into one Google Street Map location where the little yellow man hovers triumphantly […]

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Not that long ago clients would say they wanted a ‘keyword density’ of three, four or five percent in their website copywriting. That gradually changed into a preference for ‘making the copy flow” and don’t worry about the keywords.’ That has changed yet again to placing the emphasis on ‘quality content’, and the improved link […]

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When it comes to all the issues surrounding website copywriting – such as search engine optimization (SEO); link building; and creating original, quality content – no single copywriter can hope to do justice to the number of options available. To ram home the point: for a website to see higher search engine rankings; generate respectable […]

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Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses don’t understand why they should take a strategic approach to online or website copywriting. […]

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