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About Mike Schaffer

Mike Schaffer is the CEO of Echo-Factory, Inc. Throughout the course of his career, Mike has provided strategic oversight and executive leadership for companies looking to position their businesses for growth, acquisition or both. Mike is an ongoing contributor to CSQ Magazine and a regular speaker at marketing conventions, and mentors start-ups with the USC incubator and the Los Angeles Cleantech Incubator. He also organizes the largest Innovation Group in Los Angeles which meets weekly in Pasadena.

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In most instances, the space between B2B and B2C companies can seem vast – but on social media, it’s quite possible for B2B companies to shrink that distance considerably, employing a lot of the same strategies and tactics that drive the sometimes astronomical levels of engagement in the B2C space, expanding your B2B audience and […]

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