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Articles by Mike Tekula

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“We need more traffic.” For most websites this is a truism. We all want more traffic. We all would benefit from it. This is the reason that strategies such as SEO are so popular – they aim to build strong streams of relevant traffic to your website. All well and good – this is a […]

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Search for a list of SEO factors and you’ll find that most feature at least 50. That’s 50+ elements of your website that influence your ability to rank in search engines. Sounds complicated, doesn’t it? Some SEO Consultants will tell you that ranking in search engines is about applying a precise formula to these 50+ […]

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I started in SEO working for an agency that required an annual contract. Clients who wanted to hire them had to be prepared to pay in full upfront for 12 months of service. That’s a heck of a commitment, isn’t it? The worst part is that most of the time what the client was “buying” […]

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Got a website? If you own a business, chances are you do.  But don’t pat yourself on the back too quickly. By now it’s widely-accepted that if you have a business card you should probably have a website.  It doesn’t matter what your company is selling – a website, however modest, has become a standard. […]

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Got a brand new website?  That’s great, but nobody cares. OK, maybe that’s a little harsh.  The truth, however, is that just having a website doesn’t get you much. Many business owners I meet are surprised to find, once we look at the numbers, that the shiny new site they had built not too long […]

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These are tough times, no doubt.  The pinch is on every business to cut unnecessary costs and improve efficiency.  Those businesses that were squeaking by to begin with are now in danger of closing their doors. Advertising is usually one of the first items on the chopping block (though it shouldn’t be).  You’ve got to […]

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It can be hard for many companies to justify the cost of a monthly SEO contract. This is especially the case when your SEO tells you not to expect increased traffic right away (sometimes not for 3-6 months). Some companies choose to handle SEO in-house – an idea that sounds great but yields mixed results. […]

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As an SEO one of the most common things I find when I sit down to analyze an existing web site is that it was built either a long time ago or with aging techniques. The situation is different every time, but I almost invariably find myself suggesting to the client that some coding changes […]

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If you’re up-to-date on the latest in SEO news and developments you’ve been reading about Google Universal. Essentially, Google wants to bundle all of its data -blogs, images, videos, book content, products, etc – into its search results. This May they started rolling out the changes. Since Google has a huge lion’s share of the […]

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Looking forward from the early stages of web site development and search engine optimization can be a daunting thing. A little research will show you that trusted domain names that have been around for several years will almost always outrank new domains. This fact can cause some distress among webmasters – it can seem that […]

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When it comes to SEO not all of us have the time to be experts. At some point the real “gurus” of SEO and other topics are the people with a whole lot of time on their hands. This list, put together with the everyday webmaster in mind, drives home some absolutely crucial points that […]

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This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to […]

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