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About Nancy Spektor

Nancy Spektor has sharpen her pencil at The Daily of the University of Washington. After graduation she decided to combine her business degree with her passion for written communication at www.college-paper.org. Nancy writes about marketing strategies, content management and various other topics that she finds intriguing. If she is not composing on her laptop or notebook, you probably can find her playing with her dog, Bok Choy.

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Many online businesses use content marketing these days and it’s not difficult to see why. According to Content Marketing Institute, it costs 62 percent less than outbound marketing but produces 3x as many leads. Content marketing also provides 6x more conversions than other popular methods and is the most effective SEO technique. It is why […]

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