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About Nick Stamoulis

Nick Stamoulis is the President of Boston social SEO firm Brick Marketing. With nearly 13 years of SEO experience, Nick Stamoulis shares his knowledge by writing for the Brick Marketing Blog, hosting SEO trainings and publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers. Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com.

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I read a statistic the other day that said a buyer interacts with a brand 4.3 times in the final 48 hours before making a purchase. Depending on the purchase, those 4.3 interactions might be the first and only times a customer needed to connect with a brand to complete their buying cycle. However, in […]

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A lot of site owners, especially SMBs, are still looking for the ‘Field of Dreams’ effect with their content marketing efforts. If you build it they will come… may have worked for Kevin Costner but, for the rest of us, waiting and hoping is no way to build your online brand presence. A lot of […]

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Every business has a short list of keywords they would love to rank well for.  Big, broad, highly-searched keywords like “insurance,” “IT services” or “cheap airfare” could drive tens or even hundreds of thousands of visitors to the top ranked websites. There is no denying that websites on the first page of Google or Bing […]

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A few months ago, I had the opportunity to interview link-building guru (and if anyone deserves to be called a guru it’s him) Eric Ward. One of the things I asked him was about social media marketing’s impact on link building. After all, every time a piece of content is shared on Facebook, Twitter, LinkedIn, […]

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White-hat link building is a slow and arduous process at times, especially when you feel like you’ve run out of opportunities. But the Internet has millions of websites with billions of pages of content – it’s pretty much impossible to run out of link building opportunities. The key is just to keep at it day […]

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Whenever I’m working on a client’s link building campaign and I come across a great industry blog that is looking for guest authors I’m quick to send the call for articles over to my client with a note explaining why it’s a great opportunity for their SEO, content marketing, and link building efforts. I’ve found […]

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Keyword research is one of the cornerstones of building an SEO campaign. The keywords you target on your site will determine what kind of searches your site gets pulled into the SERPs for, and what kind of visitor will ultimately find your site. New websites doing their keyword research for the first time don’t have […]

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I’m in the process of doing some major renovations to my old SEO blog, the Search Engine Optimization Journal. I launched the blog back in 2007 and have been pretty religious about publishing new content on a regular basis since then. Needless to say, there are thousands of posts kicking around on that site! However, […]

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For small business owners that are looking to kick start their SEO campaigns, there are a lot of options available to them. Do you go for a full service option or stick with consulting? White hat or black hat? Maybe you should just manage your site’s SEO on your own time. Each option has its […]

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With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like […]

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Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their […]

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Enterprise SEO is a tricky thing. When a site has thousands upon thousands of pages and miles of red tape to work through, getting the ball rolling on an SEO campaign can take a lot of effort. Making any actual headway with the campaign can take even more time. Here are four of the biggest […]

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Guest blogging as part of a content marketing strategy should be a part of every website’s SEO campaign. Not only does guest blogging help with your website’s link building, it also increases your overall online brand presence and industry authority, as well as helps your company connect with potential customers at multiple points during their […]

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The three major components of inbound marketing are social media marketing, content marketing and SEO. Each of those campaigns requires hours of planning and implementation, constant monitoring and consistent progress. It’s very easy to get overwhelmed by the amount of work that goes into a strong inbound marketing campaign, but that doesn’t mean you have […]

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Many site owners get discouraged with their SEO campaigns very quickly. Either they are expecting miraculous results inside of three months or they seem to focus on what their site isn’t doing as opposed to how it is improving. These attitudes are the quickest way to kill your SEO campaign and hurt your online presence […]

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