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Articles by Nick Yorchak

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In a fiercely competitive online atmosphere, press releases can be a valuable resource for increasing your company’s overall visibility, but only if they’re optimized effectively. Remember, this tactic is no longer just about publicizing your latest news. Instead, it’s about creating visibility through multiple channels that allow you to connect through content, reaching those audience […]

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Over the past few years, social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. What was once a one-way connection has transformed into a dynamic connective medium, allowing users to share a wide range of content including blogs, photos, videos, and much more. Yet how have social […]

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Before Scott Glatstein, a pioneer marketing strategist and Founder of Imperatives LLC started submitting articles online, the only online exposure he had was his own website. A Google search term for his name only returned 8 hits. Two of the 8 hits were for his cousin. None of these hits linked back to Imperative‚Äôs website. […]

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In less than one minute, most of us can think of at least eight to ten content assets our company keeps hidden away in files, drawers, and other places where we know they won’t be seen by customers. But in an online atmosphere that demands fresh, quality content to achieve high search engine positioning, why […]

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The search engine optimization (SEO) industry continues to grow everyday. In just the past three years, SEO spending has increased in the neighborhood of 400%, and this trend is forecasted to increase even more in the near future. This year alone, over $1 trillion will be allocated to online marketing efforts. Yet while search engine […]

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