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About Nicole Beckett

Nicole Beckett knows that content marketing will always play a huge role on the web.  That's why she spends her time helping business owners come up with the very best strategies.  Find out how she can take your web content to the next level by visiting Nicole and the team of journalists at Premier Content Source.

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There are plenty of content marketing “experts” out there.  And, yes, I put the quotation marks there on purpose — and for good reason. That’s because there are people in every corner of the Web who THINK they know all about content marketing.  The truth is, though, they’re either passing along misinformation they heard through […]

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You’ve listened to the experts, and you’ve decided to make content a big part of your internet marketing campaign. Congratulations. But is your plan actually working? Creating and maintaining a successful content marketing strategy is hard work. Unfortunately, though, there are a lot of business owners who simply don’t understand that. They think they’ve got […]

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So, you’ve read that content marketing is all the rage, and you want to use it to boost your bottom line, huh?  Great content can definitely take your business to new heights, but only if you approach it the right way. In fact, until you understand these four things, you’re never going to be a […]

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In many ways, Internet marketing has become synonymous with content marketing.  After all, people log onto the Web to find answers to their questions and solutions to their problems, and the only way to provide those things is through Web content.  In fact, the Web content that your business publishes is so crucial to your […]

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No matter how great that article, blog post, or video is, it doesn’t do you any good if no one sees it. Sure, you’ve probably got a list of things that you do to promote each piece of Web content, but if you REALLY want to get exposure, you’ve got to make a splash on […]

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If you keep up with Matt Cutts’ blog, you saw that he recently proclaimed the death of guest blogging. …Well, sort of. While plenty of marketers are running around like chickens with their heads cut off in response, if you dig into Cutts’ blog post, you’ll see that he’s actually done serious content marketers a […]

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Sounds like the beginning of a séance, right? Well, there’s no need to dig through the closet and pull out your old Ouija board! Instead, when it comes to SEO and content marketing, any talk of reincarnation comes down to facts that are staring you in the face every time you log onto the web. […]

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In the movie Back to the Future, Marty McFly traveled all the way to the year 2015.  Back in 1985, that seemed so far away.  But now that we’re getting ready to start 2014, it’s safe to say that the future is officially upon us. And if you plan to see success online, content marketing […]

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No matter which corner of the Web you head to, you’re going to find someone talking about the power of content marketing.  I think it’s fair to say that content marketing is THE marketing trend of 2013, and that’s great news for your business. In fact, there are four reasons you need to give thanks […]

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What is good content? It’s a question that I see pop up everywhere, and with so many people hopping on the content marketing bandwagon, it only makes sense that business owners would want to know what separates the good content from the readers-are-going-to-run-screaming content. So, what exactly is good content?  Is it content that’s grammatically […]

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If you’re like most small business owners, you’re constantly fighting three battles: You’ve got tons of competition; There are a limited number of customers out there, and you’re struggling to find them; You have limited money to play with. Basically, this means you have to come up with ways to make your business stand out […]

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If you want people to buy from you, they have to trust you.  After all, when’s the last time you spent your hard-earned money on a product that was being pushed by someone who struck you as less-than-upfront? On the Web, though, you can’t just sit down and give your customers a chance to get […]

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If you picture members of your target audience casually sitting at their desks, ingesting every word of content that you’ve written, you’re wrong. These days, you’ve got to keep mobile members of your audience at the forefront of your mind.  After all, every single day, there are one million more mobile devices activated than there […]

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When’s the last time you paid any attention to a banner ad? Let’s face it — web users have become adept at glossing over ads, no matter how well-placed they may be. These days, if you want to expand your customer base, you’ve got to have a solid content marketing strategy. Why? People are tired […]

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These days, just about everyone is going on and on about how important content marketing is, but what exactly does that mean? How can you please your human readers and the search engine spiders all at the same time? Part of it involves some good ol’ fashioned common sense — like publishing content that offers […]

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