When’s the last time you paid any attention to a banner ad? Let’s face it — web users have become adept at glossing over ads, no matter how well-placed they may be. These days, if you want to expand your customer base, you’ve got to have a solid content marketing strategy. Why? People are tired [...]

These days, just about everyone is going on and on about how important content marketing is, but what exactly does that mean? How can you please your human readers and the search engine spiders all at the same time? Part of it involves some good ol’ fashioned common sense — like publishing content that offers [...]

Turn on the TV around 3 a.m., and you’re sure to see some cheesy infomercial with a sales pitch that makes you cringe.  The cheese-factor isn’t limited to late-night TV, though.  Thanks to a variety of copywriting mistakes, the World Wide Web has turned into a 24/7 cheese-fest. So, what kinds of mistakes are Web [...]

OK… Be honest. How are those New Year’s resolutions working out for you? Are you really getting up at 6 a.m. to hit the gym every morning? Have you finally kicked your cookie habit in favor of carrot sticks? What about that Facebook addiction? Have you stopped checking it 42 times a day, or are [...]

Dear Santa, I know you’re a pro at knowing who’s been naughty and who’s been nice, but I figured I’d give you a little help when it comes to Google. After all, you get awfully busy at this time of year, and with so many little boys and girls to keep track of, you might [...]

According to a study released by the Content Marketing Institute a few weeks ago, B2B marketers are spending more on their content than ever before. In fact, the average company spends 33 percent of its marketing budget on content marketing – so, all of those blog posts or sales copy you’re having done by a [...]

Like most little kids, I was fascinated with Disney World growing up. I used to make my parents set up shop on Main Street in the Magic Kingdom, an hour before the afternoon parade started so that we would have the very best view. During all of those parades, I saw Mickey, Minnie, Goofy, and [...]

If you woke up to drastically different search rankings this morning, you could be a victim of Google’s latest algorithm change. While it doesn’t have a cute, cuddly nickname (like “Panda” or “Penguin”), Google is taking it just as seriously as some of the other major changes we’ve seen over the past couple of years. [...]

For my 15 month-old cat, Bella, summertime means lounging out on the patio (in a chair, of course!), begging for burgers fresh off the grill, and wondering if the beach is really just a giant litter box. Unfortunately for Bella, summertime also means it’s time to head to the vet for a checkup and some [...]

You hear statements like these all the time — “Content is king,” “Google’s looking for quality content,” “Potential customers are judging you by your content.” So, obviously, you need a great content marketing strategy if you want to succeed on the web. But how do you go about creating it? Sadly, most of the website [...]