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About Nicole Beckett

Nicole Beckett knows that content marketing will always play a huge role on the web.  That's why she spends her time helping business owners come up with the very best strategies.  Find out how she can take your web content to the next level by visiting Nicole and the team of journalists at Premier Content Source.

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Turn on the TV around 3 a.m., and you’re sure to see some cheesy infomercial with a sales pitch that makes you cringe.  The cheese-factor isn’t limited to late-night TV, though.  Thanks to a variety of copywriting mistakes, the World Wide Web has turned into a 24/7 cheese-fest. So, what kinds of mistakes are Web […]

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OK… Be honest. How are those New Year’s resolutions working out for you? Are you really getting up at 6 a.m. to hit the gym every morning? Have you finally kicked your cookie habit in favor of carrot sticks? What about that Facebook addiction? Have you stopped checking it 42 times a day, or are […]

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Dear Santa, I know you’re a pro at knowing who’s been naughty and who’s been nice, but I figured I’d give you a little help when it comes to Google. After all, you get awfully busy at this time of year, and with so many little boys and girls to keep track of, you might […]

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According to a study released by the Content Marketing Institute a few weeks ago, B2B marketers are spending more on their content than ever before. In fact, the average company spends 33 percent of its marketing budget on content marketing – so, all of those blog posts or sales copy you’re having done by a […]

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Like most little kids, I was fascinated with Disney World growing up. I used to make my parents set up shop on Main Street in the Magic Kingdom, an hour before the afternoon parade started so that we would have the very best view. During all of those parades, I saw Mickey, Minnie, Goofy, and […]

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If you woke up to drastically different search rankings this morning, you could be a victim of Google’s latest algorithm change. While it doesn’t have a cute, cuddly nickname (like “Panda” or “Penguin”), Google is taking it just as seriously as some of the other major changes we’ve seen over the past couple of years. […]

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For my 15 month-old cat, Bella, summertime means lounging out on the patio (in a chair, of course!), begging for burgers fresh off the grill, and wondering if the beach is really just a giant litter box. Unfortunately for Bella, summertime also means it’s time to head to the vet for a checkup and some […]

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You hear statements like these all the time — “Content is king,” “Google’s looking for quality content,” “Potential customers are judging you by your content.” So, obviously, you need a great content marketing strategy if you want to succeed on the web. But how do you go about creating it? Sadly, most of the website […]

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Whether your website has already been turned on its head by Penguin – or you’re trying to make sure you don’t become one of Penguin’s victims down the road – you may be afraid to move ahead with an article marketing strategy. After all, it seems like every big Google change comes with a ton […]

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In the weeks since Google first unveiled its Penguin update, I have seen smart business owners turn into Chicken Little. They’ve ripped apart their home pages, designed new layouts, added new pages — all in hopes of recovering their lost rankings. Plenty of the “Good Guys” were hit hard by Penguin, and hopefully, Penguin 1.1 […]

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Having a big presence out on the world wide web isn’t just reserved for the “big guys.” Sure, giant companies have giant budgets to work with, but that doesn’t mean that you have to let them run right over the top of you. You may not have the PPC budget that they do or as […]

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As the old song says, “breaking up is hard to do.” But in some cases, breaking up is absolutely critical for your own survival. And if your SEO content writer isn’t “the one,” you’re risking the survival of your business by sticking around! So, how do you know if it’s time to break up with […]

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If you want to be successful out on the world wide web, you need great SEO content. After all, it’s not like you get to have a conversation with your customers like you do in a brick and mortar store. On the web, your content is the only chance you have to show that you’re […]

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A lot of affiliate marketers think that the bulk of their work comes right in the beginning – and that, as long as they find a great product, it will “sell itself.” If only that were true – we’d all be living on tropical islands, while our products sold like hotcakes! While product selection is […]

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What I’m about to confess is going to sound awfully girly – – But one of my favorite quotes comes from an episode of “Sex and the City.” Specifically, it’s the episode where Carrie has relationship woes with her boyfriend du jour. I know, I know, that happened in every episode! But this episode was […]

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