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Articles by Paul Marshall

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Experts in online marketing consulting emphasize a primary goal: getting your site indexed and ranked with the search engines. Not long ago, they would have said a blog might help you do that. They likely wouldn’t have recommended that a blog serve as your main site. Thanks to advances in content management software, however, that’s […]

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You probably don’t need to read the latest advice from the online marketing consultants to figure out the basic idea behind link building. Without links, your site won’t develop authority. Without authority, it won’t move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that […]

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Frankly, the biggest search engine optimization mistake you can make is not doing any SEO at all. It’s amazing how many people believe “if you build it, they will come.” Marketing coaching makes one thing clear. Just putting a site up on the Internet won’t get you the traffic you want or need. By the […]

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Websites with more content rank better with the search engines. Any online marketing consultant will emphasize, however, that “more” isn’t enough. For successful SEO, your site needs a steady stream of fresh, relevant content. Above all, know your audience. Understand what your readers want and give it to them. More content: Feeds the search engines. […]

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Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you? I asked a potential new SEO Coaching client that first question last week. From my end of the phone call, it sounded as if he almost fell […]

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With all the changes in Google AdWords and the increased competition these days, organic SEO looks more and more attractive to most of us. The key is for your website optimization to out-perform your competition, without over spending with an online marketing consultant (or without taking up too much of your time if you’re going […]

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So, you’ve embarked on a search engine advertising program, maybe even SEO. Whether you’re doing this on your own or using an online marketing consulting firm, there are key points to become aware of. If you miss these, you won’t increase conversions. What good is a Number 1 organic search engine ranking or AdWords ad […]

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Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google. Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn’t need to be that hard. In fact, in time you […]

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Starting out it can all be so overwhelming. But it doesn’t need to be. We have to get our products or services exactly right. Then we have to figure out how to explain them to others through our website. We understand the reasons people should buy what we are selling. But can we successfully explain […]

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As an Internet Marketing Consultant, I know that whether using pay-per-click (PPC) or organic search engine optimization (SEO), the process begins with our research keyword. This is true whether you’re doing your work yourself or working with an SEO Consultant. The search engine ranking for our chosen keywords consumes us, causing ecstasy when we succeed […]

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One of the newest and most talked about Internet marketing strategies these days is Landing Page Optimization. Your Landing Page Design can make or break your conversion rate. All the search engine optimization (SEO) Internet marketing and pay-per-click (PPC) advertising isn’t going to create the sales you want with bad landing pages. You’d be just […]

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