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Articles by Phyllis Zimbler Miller

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Effective Twitter marketing strategies are NOT one size fits all. It’s important to consider your goals when planning your own Twitter marketing strategies. Effective Twitter marketing strategies for a mommy blogger: Imagine you are a mommy blogger and your Twitter participation goal is to increase readers for your mommy blog. Some of the steps you […]

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You can get to know people on Twitter in your area of interest by participating in a tweetchat on a related subject. What is a tweetchat? It’s a stream of tweets on the same topic in real time. Imagine it as a gigantic instant messaging free-for-all on a stated topic. First let’s talk about participating […]

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Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign. Thus you must plan a marketing campaign that actually does little selling and more connecting. Why? Because this “laid-back” strategy on Twitter is more likely to get you loyal followers interested in […]

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If you are active on Twitter and want to promote your business, it’s important to know how to use Twitter for business marketing to consumers. Twitter isn’t an open invitation to spew sales messages at consumers; rather it’s an opportunity to create relationships with consumers. Your Twitter profile needs to be human It’s no good […]

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A young adult asked: “I need help with regard to Twitter. Any advice on how I can attack this in a productive manner will be much appreciated.” First, it’s impressive that this young adult realized that a productive plan is needed to use Twitter for business. Second, I like the phrase “attack this in a […]

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Figuring out what to tweet about on Twitter requires considering your overall Internet marketing plan. For example, if you are trying to increase the traffic to your blog about books, you may decide to focus on tweeting links to news items related to book publishing and book marketing along with the links to your own […]

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Getting started on social media can often be deceptively simple – What’s the big deal? You sign up. – or intimidating – Why am I being asked for my date of birth? – or overwhelming – How do I find people to friend or follow? In actuality there are official and unofficial rules. It is […]

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Almost every book author wants to know: When is a good time to start marketing a book? While still writing the book, while looking for an agent or publisher, while going through the self-publishing process? When the book is available on Amazon? There are few certain replies to this question except for one: It’s rather […]

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BlogTalkRadio.com – an internet radio “station” that offers anyone the opportunity to host his or her own show for free – is an ideal opportunity for book authors to promote their books on a regular basis while providing valuable content to their target audiences. To begin with, no technical knowledge is needed. You simply sign […]

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If you want to take advantage of the opportunities on the microblogging platform Twitter, start off doing thing correctly. Let’s look at how you join: You join for free at www.twitter.com and here are some important tips about signing up: Choose your username carefully. Although you can now change it easily, you should think about […]

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The three main keys to an effective Twitter strategy are transparency, engaging conversation, and sharing information. If you do all these three, you will be in a great position for people to know, like, and trust you. And people buy from people they trust. Before you start using Twitter for promoting your book, you need […]

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