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Articles by Robert Cerff

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“Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with this one. We are told that analytics are the way to go, time and time again. But what exactly does that mean? What exactly do you measure? What is […]

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PageRank… or is it really just a few green pixels? Every so often we hear of a new PR update and the craze that follows it. Has this addiction finally reached a pinnacle or has the worst yet to come? I shudder to think. Funny enough, the name PageRank has little to do with actual […]

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The title tag has to be, in my humble opinion, the most important on-page factor when it comes to high rankings in the search engine results pages. Found in the head tag of a standard html page, the title is the first place that you can start placing your keywords. Surprisingly some pages don’t define […]

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When I think of flash I immediately think of Flash Gordon or simply “The Flash” himself.  While growing up these genres of demigods were heroes of mine.  Even now as an adult and I use that term very loosely as all it really means is that I can buy beer and am allowed to vote, […]

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E=mc or e=mc2 ? Have you ever tried to type E=mc?  Notice how difficult it is to find the funny little 2.  In fact how many people even know how to go about finding that ?  Similarly while Pi can be rounded to 3.14 the number is infinitely long and trying to remember it rounded […]

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I’ve heard time and time again that Meta Tags are Dead� While this may ring true when it comes to gaining a good rank in the SERPs there are always two sides to every story. While it is accepted that this tag certainly isn�t going to aid your rankings, it could make a massive difference […]

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You’ve built a state-of-the-art website expecting it to be your little nest egg.  But the thought that runs through your mind now is how you are going to get people to see it. The first thought that comes to mind is to gain top rakings with major search engines and anyone else for that matter.  […]

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