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Articles by Ross Dunn

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If your site is currently treating unavailable pages (404 errors) like temporary redirects (302 redirects) you may not have any problems with the search engines but your site is losing out on some important advantages of a proper 404 error. The Way a 404 Normally Works This is how a 404 normally works on a […]

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Over the past 12 years consulting on web marketing I have answered countless questions but one question I receive often stands out from all; how to remove a Google penalty. The following is an example of a question I received in the past from a person named Patrick: “PLEASE HELP! For the last 8 years […]

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A large part of my time at StepForth as a search engine optimization consultant is spent conducting competitor research on behalf of our clientele. This service is focused on deconstructing the marketing campaigns of each competitor while identifying the tactics that appear to have fundamentally contributed to their search engine success. As you might imagine […]

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At SMX Advanced a few weeks ago there was a huge hullabaloo about Matt Cutt’s saying that PageRank Sculpting using nofollow tags is no longer effective and it should no longer be used. I haven’t posted anything about this until now because frankly there were enough people making a stink about this topic. That said, […]

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Are you baffled about a recent drop in your search engine rankings? Do you know where to start and get a handle on what the problem might be and how to remedy it? One option to consider is using search engine forums as a resource. They are full of questions from people who have experienced […]

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June 30th 2008 was a day that Flash developers had been waiting for a long time; Google and Adobe had finally announced that Flash .swf files could be crawled by Google! In fact, the extensive news release from the Adobe Developer Center also stated that Yahoo would be incorporating similar technology in short order. When […]

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Are you baffled about a recent drop in your search engine rankings? Do you know where to start and get a handle on what the problem might be and how to remedy it? One option to consider is using search engine forums as a resource. They are full of questions from people who have experienced […]

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Ask’s portion of the search market is a mere 4.3% (src. Hitwise) so it is understandable that optimizing for Ask is a low priority in the eyes of many webmasters. That said, despite the company’s rather infamous advertising campaigns Ask has some incredible and unique features that I believe will slowly but surely steal search […]

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Last week I discussed the best tactics for achieving rankings in Yahoo, the web’s number 2 most popular search engine. Now it is time to pick on the third most used search property – MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at www.live.com. MSN’s ranking algorithm has its […]

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With a reported 22.1% of search traffic Yahoo is second only to Google’s 64.4% (src: Hitwise) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write this update on how […]

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xxx I caught an interesting seminar today called “SEO Through Blogs and Feeds” with Stephen Spencer, Rick Klau, Doug Hay and Greg Jarboe on the panel. The following are my point by point notes that stood out as noteworthy. Some of these tips are mirrored in my 3 part tutorial on blogging called Blogs 101 […]

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I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or […]

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Responses to my previous posting called “How to Ethically Update Wikipedia” have been incredibly polarized and I felt it was important I provide some visibility to the ethical issues and ramifications faced by an immensely influential volunteer-run organization like Wikipedia. First a Little Background My July 17th posting was based on an excellent article published […]

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A June 28th article by Forbes magazine called “The Saboteurs of Search” discusses “negative SEO” which is best described as purposely disrupting competitor rankings. The article has caused waves in the SEO industry as marketers debate the effectiveness of the noted tactics. From my point of view and experience these tactics are employed and I […]

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SEO Meet SMM (Social Media Marketing) was the most information-dense seminar that I attended at SMX Advanced, a multi-day conference geared for advanced web marketing professionals. As a result, it has taken a while to view my footage and pick out all of the best tips to share with you. The SEO Meet SMM seminar […]

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