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About Sam Kim

Sam Kim has been working with high growth companies for nearly 20 years in various industries ranging from gaming to advertising technology.  He was co-founder and COO of The Mobile Majority, now Gimbal, before co-founding KR8OS where he serves as CEO.

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Nearly a century ago, the great pioneer in marketing, John Wanamaker, made his now-famous observation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And for the nearly 100 years that have followed, we still don’t have a great answer. We call this problem attribution that, generally […]

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