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About Shane Barker

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.

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Instagram started as a social media platform to share your memories. Over the years, its potential has also been recognized by businesses. Instagram has more than 500 million active users everyday, and 80% of accounts follow at least one business on it. Those are some interesting numbers, aren’t they?  The message is clear — if […]

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Did you know that micro-influencers deliver a 60% higher engagement rate than influencers who have larger audiences? Furthermore,the engagement generated is 6.7X more effective as well. No wonder, micro-influencers are the talk of the town these days.  However, finding an ideal micro-influencer can be quite difficult because of reasons such as: There may be very […]

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With so many businesses being launched everyday, how can you ensure that yours stands out? If your business has a good, first page ranking in search engine results, what can you do to stay on top?   Studies show that on desktops, the top-ranking page in Google search results has a conversion rate of almost […]

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Ecommerce has been growing rapidly in the past decade. With the popularity of the internet and better transportation and logistics, ecommerce has allowed businesses to reach all corners of the world. In fact, ecommerce retail sales are forecasted to grow up to $4.058 billion by 2020. That’s almost 3x more growth than in 2015 and […]

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The Complete Guide on How to Build Successful Sales Funnels
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Do you ever feel like your advertising budget isn’t earning you the results you were expecting? You’re not alone. If you’re not being cautious of optimization tactics, or you’re not familiar with PPC best practices, it’s easy to blow your budget and overspend on unqualified clicks. The investments you make into advertising impact your entire […]

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Is Influencer Marketing the Future of Marketing?
30 Proven Ideas to Increase eCommerce Conversion
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Robert Cialdini wrote a book on marketing in 1984 in which he explained the six key principles of persuasion. Despite having been written three decades ago, the persuasion concept found in the book still holds true today. The concept can be applied to social media in marketing products or services. Persuasion also is great for keeping […]

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It’s natural to feel a bit lost in the sea of online marketing strategies when you first take the plunge into the online world to market your business. If you’re focused on using a bunch of marketing jargon, investing in magazine advertisements, and putting up billboards, then you’re totally on the wrong track. What most […]

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Companies are finally catching on that social media platforms present one of the greatest tools of all time for marketing their products and services. In fact, studies have shown that 80 percent of small businesses already active on social media planned to increase or maintain their social media advertising budget this year. This comes as […]

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