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About Sheza Gary

I have been a Project Strategist since 2009 and have been involved in the launching of startups and tech companies in New York for over 5 years. I have keen interest in writing my own experiences about business plans and upcoming business supporting technologies. I love public speaking.

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About 90% of the world’s data today has been created in the last two years. This is because data lies at the heart of everything marketers do – every website interaction, purchase, survey, and online engagement. There isn’t a one size fits all approach for digital marketing. This is why new technology and software solutions […]

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Protecting your business from criminals is becoming harder and harder. You don’t just have to protect your physical assets, you now have to make certain that your online security measures are strong enough to protect against many different types of hackers, viruses and malware. Crimes against your business can result in anything from the loss […]

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Today, bloggers and content marketers alike have access to a plethora of tools that can give them an unfair advantage over their competitors. There are e-mail marketing platforms for nurturing leads, influencer outreach tools for link-building, and page builders for creating beautiful websites from scratch. Smart brands also use social media marketing platforms to be […]

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Your first priority as a business owner is probably building a successful business and making money. This is perfectly understandable, but once you have overcome the initial hurdles of growing a business, it is important to start giving something back to your community. Many business owners neglect this important philosophy. Instead, they concentrate on making […]

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Your credit score is one of your most closely-guarded metrics. It says as much about you as it does about your personal finances. A good credit score indicates that you can manage your money well. This is also reflective of a specific personality type: disciplined, reliable, and responsible. Sometimes, things don’t run smoothly. Work is […]

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More and more businesses are implementing bring your own device policies for their employees, necessitating the implementation of a proper network security policy. Employees can have many devices hey utilize for work purposes. Smartphones, tablets and laptops are part of people’s lives, both privately and for business, and it makes sense to allow them to […]

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Technology is playing a big role in the success of many businesses. It is allowing many businesses to do more with less. It allows businesses to expand their market to many more places around the world. All of these things are affecting the ways that businesses operate and how they will work in the future […]

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Motivation is something that we all strive for, but in many cases, it easily evades us. At a place of employment, good working environment, performance reviews, and other incentives may be used to keep employee productivity high, but when those things aren’t available, how do you keep yourself motivated? Fortunately, following a few tips can […]

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Little did Alexander Graham Bell know that telephone systems would evolve in such a spectacular way in the 21st century when he made his first phone call all those years ago. The telephone has been an integral part of business communications for more than a century now and, although the technology behind it has evolved […]

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It often seems the media is reporting on data breaches and hacks that have impacted major organizations every day. Incidents are definitely on the rise. Cyber-criminals are becoming increasingly savvy, making it more important than ever that IT professionals employ safeguards to keep their business and customer data safe. An incident response plan is an […]

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Everybody loves hearing praise when they’ve done a good job, and your employees are no exception. A little bit of praise can go a long way toward keeping your team motivated, which subsequently has positive results on workflow, productivity, and overall office morale. It is important to note that praise shouldn’t just come from management […]

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A company’s online presence in today’s modern digital age is even more important than any bricks and mortar building. There are many ways to easily keep your business running virtually, even when faced with emergencies and disasters that could shut down most bricks and mortar shops. If you have a strong foundation of cloud technology […]

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