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About Steve Shaw

Steve Shaw is the founder of vWriter.com, the content creation, management and distribution platform that helps your business grow traffic, build engagement, and ‘Be Everywhere.’ Get your copy of his Be Everywhere online marketing blueprint, and find out how to create your own Google-friendly authority site that will stand the test of time and come to dominate its niche - https://www.vwriter.com/blueprint

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Research shows using images in social media updates increases engagement by 20 times or more. Why? Social media platforms present a continual stream of updates competing for attention. Users rapidly scan through dozens of updates at a time. With your own website, you have something like seven seconds to keep someone’s attention before they click […]

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facebook video ad
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Advertising on Facebook is one of the most powerful forms of online marketing now available. Unfortunately, many people approach it in a way that loses rather than makes them money. They then reject Facebook advertising as a source of new leads and customers. This also means they lose out on revenue that’s otherwise sitting there […]

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In this article I share how, by following a specific strategy, I grew my organic search traffic by 1,465 percent within just 12 months. That’s nearly 16 times the amount of traffic I had before. In terms of the actual data, 12 months ago I had just 52 visitors arriving at my site after clicking […]

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Having a regularly updated blog is essential and a highly effective marketing channel for your business … but how do you know what to write about? Use these 10 ways to create laser-focused content and a never-ending source of blog content ideas: 1. Quora If you’re new to Quora, create an account and then select […]

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Writing, Blogging
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When you’re writing content to attract readers to your website, think about your target market’s wants in addition to their needs. This is the key to creating shareable, sticky, and truly useful content that will attract the maximum number of readers. Remember, your content is competing with all the other content out there. In order […]

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LinkedIn Pen
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As you may be aware, LinkedIn can be very effective for people selling to other businesses (B2B) — for many such businesses, it’s a key source of traffic and leads. In fact, it can be a more logical place to concentrate your marketing efforts than Facebook. Facebook users are often less interested in business or […]

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Customers find out about you online by discovering articles, blog posts and other types of content you’ve created. Content you create is essentially the doorway through which new customers can find you and be introduced. But it does of course require continual content creation activities. The good news is that the creation of content is […]

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With content central to how the web works, it’s inevitable that promoting your business and website online will involve a lot of writing. Think about most forms of online marketing, and you’ll recognize the creation of content (most of written) is central. Here are just a few examples: Articles (like this one!) Blog posts (this […]

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As you’ll no doubt be aware, writing and syndicating content can be a powerful way to drive targeted traffic to your website over the long-term. But there are some unique challenges when you have a product-based website. How do you write the sort of non-promotional content that publishers are keen to publish — but that […]

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Since it was first launched, the general sentiment in the business community toward Google+ has been dismissive. The only social networks worth taking seriously were the powerhouses of Facebook, Twitter and LinkedIn. In contrast, Google+ was a ghost town. So why would business — in particular, small business — waste time and other resources adding […]

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The easiest way to create content? Curate it. And in the process, build your online influence, authority and visibility. Content curation is becoming an increasingly essential component of effective content marketing. The truth is, it’s nigh on impossible to create all the content yourself that you need to sustain and build your online visibility. Curating […]

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With the ongoing proliferation of content in various forms around the Web, it’s becoming ever more essential to ensure the content you create engages the attention of your intended audience and stands out from the crowd. It’s helpful to think about and analyze your own experience. What causes you to engage with a particular piece […]

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A recent post on social media got me thinking. It stated keyword research no longer had any relevance — that it was old and outdated, and should now be ignored. Were they right? Or is keyword research still relevant, and if so, how should it be used in today’s online environment? Of course, several things […]

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As we’re all aware, people do business with people they trust. But trust can be a difficult thing to achieve online. Communication is generally through computer screens rather than face-to-face. This creates a depersonalized world for your potential customers that can lead to a general sense of distrust and skepticism. So how do you break […]

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The easiest way to create content? Curate it. And in the process, build your online influence, authority, and visibility. Content curation is becoming an increasingly essential component of effective content marketing. The truth is, it’s nigh on impossible to create all the content yourself that you need in order to sustain and build your online […]

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