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Articles by Stoney deGeyter

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Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn’t just an after-thought. It needs to be more than something to add because you think visitors want it. Adding a search function is not necessarily good for on-site usability. Implementing a search function […]

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Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find […]

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Question: Why does your website deserve to be #1? Because I have the lowest prices Because I have better customer service Because I’ve been in business longer Because no one does this better than me None of the above The correct answer is None of the above. Actually, all of those things canbe a factor […]

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I can hardly bring myself to say the old cliche about content being… well, you know. I think it’s one of the original cliche’s in the SEO industry. And as redundant as it has become, for whatever reason we keep hearing it over and over again. And every now and then a new studies pops […]

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When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance. Kind of like […]

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Even when you think you’re communicating properly, you may not be. If you’re anything like me (and honestly, let’s hope you’re not!) you find yourself getting frustrated from time to time because some people are not following your directions. You couldn’t be any more clearer, right? Well, maybe you could!When you think that your employees […]

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No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best forThere are a number of measurements that can be used when determining how good a keyword might be: Search volume (high or […]

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The online environment has dropped a number of barriers for the creation of new businesses. Before, the dream of “sticking it to the man” and starting a business of your own was a lot more difficult and burdensome, requiring planning for location, financing and a host of other issues.Online; however, the roadblocks to starting a […]

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