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Articles by Susan Esparza

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Mobile marketing can be a great way to create customer loyalty, increase sales, and generate awareness about your business. However, a mobile marketing campaign differs from a campaign on the Web. Several different varieties of mobile marketing campaigns exist. One of these ways is an opt-in SMS (short message service) campaign. Consumers are persuaded to […]

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Over the past few years, the Internet has increasingly become a participatory social network where user-generated content is just as important as traditional advertising messages. This means your articles, blog posts, videos, podcasts, and other comments on the Web are now critical sources of information about your company, your products and services. This phenomenon has […]

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fter a break and a yummy cupcake, we’re back for our first Organic Search Engine Optimization session. Danny Sullivan is our moderator for today’s Penalty Box Summit. Speakers today are Peter Linsley (Ask.com), Aaswath Raman (Microsoft Live Search), Tim Mayer (Yahoo) and Matt Cutts (Google).Danny and the panel put on hockey masks (because it’s about […]

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The worst kept secret in Internet Marketing is the advantages of a well-wrought search engine optimization campaign. Companies are quickly adopting SEO into their marketing plan and looking for someone they can trust to optimize their Web sites in order to achieve top rankings. However, not all SEO practitioners are created equal so be sure […]

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