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About Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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“[A] website without visitors is like a ship lost in the horizon.” ― Dr. Christopher Dayagdag, CEO of Marketlink Web Solutions Inc. The Internet is revolutionary because it gives everyone who has access to it an equal voice. As beautiful as that is, that also means that people can write whatever they want and fake news […]

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“There is no prize in sales for second place. It’s win or nothing. The masters know this and strive for – they fight for – that winning edge.” – Jeffrey Gitomer, international sales trainer and keynote speaker What Jeffrey is saying here is that the brands who survive the dog-eat-dog business world are those who […]

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Every year, PPC advertising shifts in significant ways, offering advertisers new challenges and opportunities to deal with. This year has been no different. In fact, this year might go down as exceptional for the vast number of changes that have transpired. While the big news of last year revolved around Expanded Text Ads, this year […]

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“When ads become part of the information-gathering process, they cease to be ads. At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not ignored?” — Brad Geddes, co-founder of AdAlysis Getting started with AdWords is a piece of cake. Choose some […]

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“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” — Sergey Brin, co-founder of Google and president of Alphabet, Inc. Thanks for the reminder, Sergey. […]

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“Right now, voice search is more of a convenience than a helpful tool in itself. I think the value comes when you can tell a device to complete an action in one fell swoop. I can ask for movie times, but in most cases I still have to buy the tickets myself. Soon I’ll be […]

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Employee advocacy programs have been on the rise in recent years alongside other popular marketing modalities like influencer marketing and customer ambassadorship. Google Trends’ data reveals that demand for information about employee advocacy has yet to peak. Employee advocacy refers to a potent strategy whereby an organization leverages its workforce to share company and industry […]

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“We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue…Facebook’s goal is to connect people to the stories, posts, […]

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“To be momentous, create content with purpose.” – Russell Sparkman, CEO of Fusionspark Media In case you weren’t already aware, content is extremely important to a brand’s SEO efforts. In fact, Google has come out and stated that content is within its top three ranking factors. Unfortunately, most publications are content to merely push the “if […]

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“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, bestselling author and internationally acclaimed keynote speaker As a business owner, the Internet demands that you create content. You must divulge your expertise through the written word, answer questions, address problems, and convince consumers that you are credible, honest and worthy of their […]

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“Today, in a world where tens of thousands of pages are coming online every minute of every day, there are new ways that people try to game the system. The most high profile of these issues is the phenomenon of “fake news”. . . While this problem is different from issues in the past, our […]

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“Discovering the world has never been easier on Google…” – Marzia Niccolai, technical program manager at Google There is a single phrase that can make business owners and SEOs everywhere simultaneously shutter with dread: Google updates. Normally this type of thing means a SEO overhaul and website audit is just around the corner. Thankfully, you […]

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“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos, founder and CEO of Amazon eCommerce has recently evolved into an entirely different beast. From small digital retail environments, an entire industry spawned. Today, the world’s largest online marketplace, Amazon.com, generates more than $135 […]

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“What continues to plague search marketers is the adherence to old-think issues: ‘Content is too hard to create.’ ‘Links are too hard to build organically.’ This type of focus blinds you . . .” – Duane Forrester, VP of industry insights at Yext The purpose of marketing is not merely to display the value of your […]

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“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” — Erik Qualman, motivational speaker and best-selling author Social media is at the epicenter of modern online business activity. Through social platforms like Facebook, Twitter, and Instagram, users share opinions about brands, buy products, and engage with […]

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