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About Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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“We need to stop worrying about proving the value of design and just focus on outcomes that provide value.” – Denis Weil, former corporate vice-president of innovation at McDonald’s Speed is a necessity in today’s online world. Outside of SEO optimization, speed is a critical component to driving sales. A research report from the Aberdeen Group […]

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“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruce Springsteen, American singer-songwriter Keyword research is typically done as a means of identifying the verbiage a certain audience is using to track down various products, services, […]

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As every business owner knows, conversions are the foundation on which a business lives and dies. Unfortunately for most brands, only around 22 percent are satisfied with their conversion rates, according to Econsultancy’s 2016 Conversion Rate Optimization Report. Considering all that goes into improving conversions rates, it is certainly an uphill battle. Everything from SEO […]

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“AdWords should be more about your business, and less about our product. We want everything to support the way you think about your business. From the way you express business goals to the way you measure and manage your ads, we want to make it super easy to execute and optimize campaigns based on your unique […]

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“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” – Aaron Wall, founder of SEObook.com Google processes more than 3.5 billion searches daily. That breaks down to 40,000 searches per second or 1.2 trillion queries per year. What might be more astonishing than […]

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“Make a customer, not a sale.” — Katherine Barchetti, former retail mogul and owner of K. Barchetti Shops In the world of business, the art of selling is the only art that matters. And yet it’s by far the hardest skill to master. The challenge in this practice lies in the obvious simplicity; everyone needs […]

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“If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you’re optimizing for keywords vs. the needs of users then you’re doing it wrong.” — Jordan Kasteler, SEO director at Hennessey Consulting You know what SEO is and are fully aware of its effectiveness. Unfortunately, […]

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“Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe, CMO of Cybereason Certain companies make social media marketing look easy. Looking at brands like Taco Bell, that have a knack for crushing the social game, some marketers might be dismissive of the intense creativity and skill that goes behind such […]

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Google is known for providing its users with the most relevant information in expedient fashion. Despite this, the people behind the world’s most used search engine have opted to eliminate one of its speediest features. On July 26, Search Engine Land broke the news that Google would effectively be ending the implementation of the Instant […]

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“By the year 2020, 85 percent of buyer-seller interaction will happen online through social media and video.” — Josiane Feigon, president and CEO of TeleSmart Communications Many have asserted before that Facebook wants to be the Internet. Not on the Internet, but the whole damn thing. And if this is the company’s ultimate goal, it […]

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“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” — Joel Anderson, former president and CEO of Wal-Mart There are few factors more influential to the success of an eCommerce site than SEO. Search optimization mistakes can be extremely costly for your […]

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“Marketing on social media takes finding your niche and building a relationship there. Trying to reach a broad audience will fail.” – Nick Leffler, owner of Exprance When a person makes a grand leap of faith to becoming a business owner, they are not just entering the organizational world; they are committing to the marketing […]

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“[A] website without visitors is like a ship lost in the horizon.” ― Dr. Christopher Dayagdag, CEO of Marketlink Web Solutions Inc. The Internet is revolutionary because it gives everyone who has access to it an equal voice. As beautiful as that is, that also means that people can write whatever they want and fake news […]

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“There is no prize in sales for second place. It’s win or nothing. The masters know this and strive for – they fight for – that winning edge.” – Jeffrey Gitomer, international sales trainer and keynote speaker What Jeffrey is saying here is that the brands who survive the dog-eat-dog business world are those who […]

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Every year, PPC advertising shifts in significant ways, offering advertisers new challenges and opportunities to deal with. This year has been no different. In fact, this year might go down as exceptional for the vast number of changes that have transpired. While the big news of last year revolved around Expanded Text Ads, this year […]

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