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About Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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“As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence. . .” – Satya Nadella, CEO of Microsoft Chatbots are a major topic in technology and business circles today. Huge corporations like Microsoft, Spotify, Apple, Google and Facebook are among the […]

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“We’re thinking about how we can make sure we only include in the mobile-first index sites that won’t be hurt by the mobile-first index. The longer time frame can be several years — maybe five years — before we reach an index that is only mobile-first.” – Gary Illyes, Webmaster trends analyst at Google Back […]

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“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” — Bill Gates, co-founder and former CEO of Microsoft Marketing automation platforms have provided game-changing technological solutions for businesses […]

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant considered to be a pioneer in marketing Measurement is the most critical part of any marketing campaign; especially when it comes to ROI. This is the information that will enable a business to allocate resources […]

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“Is a domain a commodity? An investment? A safe haven? Real estate? Yes, and much more. It is the most portable asset the world has ever known. But bigger than all that is that a great domain name is an equalizer.” – Rick Schwartz, American domain name entrepreneur When starting a new business, its name lies at […]

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“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, founder and CEO of Amazon.com Do you want to know the single most important element to your marketing strategy? It is social proof: You have to get people saying awesome things about your company. As it stands, 91 […]

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“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, co-founder and CMO of Sendle.com. Small business owners have a variety of marketing tools and tactics at their disposal. Two of the most powerful options are content and social media. In the social realm, Facebook is the obvious frontrunner with […]

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“Social may be sexy, but search still pays the bills.” — Tom Pick, B2B digital marketing consultant SEO audits can be tedious, mind-numbing excursions into the inner-workings of one’s website. This procedure, however, is crucial because it holds immense potential to boost a site’s rankings and revenue. Through conducting such an audit, site owners can develop […]

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“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Dr. Edward de Bono, physician, psychologist, and originator of the term ‘lateral thinking’ Let’s not beat around the bush here. Content marketing can be really challenging stuff. It’s way more than just drafting things with a, “if […]

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“One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.” – Larry Page, CEO of Alphabet, Inc. Artificial intelligence is no longer mere fantasy or science fiction; it is currently manifesting in various forms […]

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“What gets measured gets improved.” — Peter Drucker, American management consultant, educator, and author In the realm of digital tools and services, an increasing number of marketing and business platforms tout themselves as “all-in-one” or “one-stop-shop” solutions. The reason behind the surge is obvious: Businesses seek a streamlined, inexpensive approach to handling a variety of […]

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“We need to stop worrying about proving the value of design and just focus on outcomes that provide value.” – Denis Weil, former corporate vice-president of innovation at McDonald’s Speed is a necessity in today’s online world. Outside of SEO optimization, speed is a critical component to driving sales. A research report from the Aberdeen Group […]

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“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruce Springsteen, American singer-songwriter Keyword research is typically done as a means of identifying the verbiage a certain audience is using to track down various products, services, […]

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As every business owner knows, conversions are the foundation on which a business lives and dies. Unfortunately for most brands, only around 22 percent are satisfied with their conversion rates, according to Econsultancy’s 2016 Conversion Rate Optimization Report. Considering all that goes into improving conversions rates, it is certainly an uphill battle. Everything from SEO […]

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“AdWords should be more about your business, and less about our product. We want everything to support the way you think about your business. From the way you express business goals to the way you measure and manage your ads, we want to make it super easy to execute and optimize campaigns based on your unique […]

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