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Articles by Tinu AbayomiPaul

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Before we talk about how to get your business story into Google news, we ought to talk about why. It is obvious, of course, that you want your business story in the news. But why Google news in particular? Well, first, if your business has been attempting to increase its exposure in organic Google web […]

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Let’s face it. If we’re not creating compelling content, no one is reading it (or listening or watching it as the case may be.) As business people, that doesn’t mean our content has to be trendy, hip or fast-paced, though in some cases, that may help. The most important thing is that the people we […]

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Google’s always coming out with new fangled gizmos. It’s amazing how many new, updated, or overlooked tools you can find during routine research. Of course, not all of these are completely unknown. There are probably a few on this list that you know, and a couple you’ve heard of but may not know much about. […]

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Okay, so when we last left our discussion, I was talking about what’s considered spammy at Facebook, and why spam at Facebook will ultimately fail. That leaves us with the question – how do you get people in Facebook to visit your site without spamming them? How can you increase your exposure at Facebook without […]

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There are about ten common Facebook marketing tactics. (You can probably think of more, but most are a derivative of one of these ten.) It may surprise you to learn that five of these tactics don’t even work — that’s fully half! Now, no Fire God will suddenly appear to smite you if you happen […]

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If you have a blog, you have an updates feed, most likely in the flavor of RSS feed, but quite possible in Atom feed. This is the file that’s linked to the weird-looking orange button you see on many frequently updated websites, such as blogs. These tips apply to both types of feeds. Your feed’s […]

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There’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective. If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target […]

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What is Engagement? In the marketing and traffic generation world, it refers to how deeply a person is involved in something, most often your site or your product. Some would go beyond involved to say bonded or connected, even. I say involved, because depending on the product and the person, not every product warrants the […]

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Some people get social media right away, but can’t really articulate why. Other people will never get it no matter how clearly it’s spelled out to them. In discovering why this is, I realized an important point. There is one major, simple secret to driving traffic via social media, from which all the other strategies, […]

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First, let’s define the term Explosive Results for our usage. A standard social media campaign helps spread the word about you and encourages other people to as well. An explosive social media campaign has inherent viral exposure, inspires community driven communication, helps make the web a better place, and even brings joy to people, however […]

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Many of my local business clients say that they just don’t get social media. They tell me they just don’t understand how using social media is going to get them more business. And the answer is simple, really. More effective exposure, faster. To really wrap your head around this, it helps to realize that behind […]

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If you want to get explosive results from social media, one thing you’ll have to lean heavily on is your ability to be a team player. You see, one of the top reasons why people do things for you – things like submitting your site to a social bookmarking site – is because they feel […]

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Last week, like every other week, I wrote an article. This time I decided to syndicate it, something I should be doing twice a week, but only get to about 4 times a month, and that’s if I’m feeling up to it. This was one of the biggest traffic draws from a single article that […]

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Posts that inspire comments from your audience can become part of what makes your blog more popular, and can keep it that way if the comments keep coming. Right or wrong, the number of blog comments you have is seen as an indication of how successful your blog is. Here are some ways to increase […]

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And I thought to myself: “Um. Why not?” Since I’m not really sure what they meant by that, I’m going to assume that this person mean “Why should I use social bookmarking in my business?” – with a full understanding of all the risks associated with “assuming”. I figure that if you’re reading this, you […]

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