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Articles by Tom Wilson

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I recently attended a SEM seminar where the speaker, a SEO consultant, tried to show how scalable SEO is. Then he compared it with paid search, which, he said, was not scalable. As a PPC consultant, I found this irritating. Not only was he wrong but he was also peddling the standard myths about the […]

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Using a PPC strategy was a good idea. From your perspective, it’s worked and it’s making you money. The figures tell the story. The click through rate is above average. The keywords and ads are working well. And you’re getting a satisfactory conversion rate and ROI. But simply taking your results at face value can […]

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