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Articles by Tony D. Baker

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Whether you’ve decided to select a blogger within your company, or are outsourcing to a freelancer, the issue remains that you still have to actually pick a blogger. You’ve got to choose somebody who’s going to be personable and honest, with a unique perspective on your company and, of course, the ability to string a […]

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Having a website puts your business out there for all the world to see, but any savvy business owner knows that the best customers are going to come from your own city. As expansive as the Internet is, there’s been a marked increase in the use of local search, and even big search engines are […]

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Every website needs links. However, because not all sites are created equal, not every website needs the same amount of links or the same kind of links. Links are like referrals. If you run a sporting goods store and you’ve got somebody in your store that’s looking to buy golf clubs, you’re only going to […]

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Usability, as you hopefully know, is all about making sure that the people who come to your website can find the information or product they want, and ensuring they can find it quickly, efficiently, and with minimal hair-tearing. Unfortunately, some people just don’t know the guidelines, or just don’t follow them. This can lead to […]

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Usability, as you hopefully know, is all about making sure that the people who come to your website can find the information or product they want, and ensuring they can find it quickly, efficiently, and with minimal hair-tearing. Unfortunately, some people just don’t know the guidelines, or just don’t follow them. This can lead to […]

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The first year of keeping a blog is always the hardest. You’re just getting into the game and you haven’t quite learned all the ins and outs of playing just yet. While that’s understandable, if you’re making too many mistakes with your blog, you’ll never have a chance to get it off the ground. Here […]

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Getting a website set up is one of the most basic things any business has to do. You might think that it’s as easy as buying a domain and hiring a tech guy to throw something up there, but that’s not even the tip of the iceberg. With today’s digital society, your website may very […]

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So you’ve got your business blog up and running. Congratulations! But don’t think that your job is done yet. Starting a blog is kind of like keeping a pet. It’s fun and exciting and new at first, but there’s a lot of maintenance that goes into it, and if you don’t take care of it, […]

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The way Google handles search is changing. You may not have heard of universal search yet, but it is going to affect the way your website and your company show up in search engine results, at least for Google. You may have noticed that pictures, videos and even press releases are showing up alongside websites […]

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