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By Amanda OBrien in Ecommerce

It is a simple fact that if you sell on eBay and receive only minimal views on your listings then the lower the bidding or amount of sales will be. It does not matter how detailed and professional your listings look, viewings are the key. And the key to increasing the number of viewings is research!

In order to research, you must first take a look at what other sellers, especially Powersellers of the same items, are doing. What keywords do they use? Which categories are they listing in? Do their listings trigger an emotional need so that the reader simply has to buy now? How many photographs do they have and what quality are these? Take a good hard look at how they sell on eBay to get ideas for your own listings.

When a potential buyer reads your listings, they are looking for good value. So, you must add value to your products. Adding value does not always mean giving something extra free or doing something to the actual product! You just need to achieve a perceived added value which will catch the reader’s attention when they look at your description. So added value could be something as simple as offering a no quibble 30 day money back guarantee. If your competitors who sell on eBay are not offering this then you have added value to your product. The same goes for your listing description - photographs add value, as do the benefits of the product.

Make sure that you write your description well and always include photographs - people like to see exactly what they are buying! It is important to remember when you to write your description in a friendly, informative manner, as though you are talking personally to the reader as this will encourage them to continue reading and arouse their interest.

If your product has lots of features and especially benefits, then make sure you include them in your listing. Do not drone on and on, but be clear and concise and tell the potential buyer exactly why they must buy your item right now.

To sell on eBay effectively, you need to invest some time into creating that added value as ultimately your listings will attract more views and sales. Bearing this in mind, there is nothing more off putting to a potential buyer than seeing a confusing listing before them! Not everyone is a technical whiz so where possible use simple layman’s terms in your description. Show all your Payment, Shipping and Dispatch Times so that they can be easily seen and understood so that buyers can work out total costs and approximate delivery dates at a glance.

If people feel at ease with your auction listing, then they are much more likely to bid or buy. So it is important when you sell on eBay that you are completely honest. If there happens to be a fault with a product, tell buyers what it is as this will show that you are not trying to mislead anyone. Really, the simple rule is to think about what you would like to know about the item if you were buying it, and then add all these thoughts to your description. Don’t miss bits out because if all the information is there in front of the potential bidder or buyer then they are more likely to bid or buy right now.

As your views and sales grow, you must encourage your bidders and buyers to look at your other listings because a big part of your eBay sales strategy is to get bidders to purchase more items from you. So, if you are selling a supplementary or complimentary item let your buyers know and highlight the fact that you offer combined postage if they purchase both items!

When you sell on eBay, your listings should be regarded as an opportunity to establish relationships with buyers. You then need to look after these buyers so that they come back to you time and again. Never think in one-off transactions, even if they do end up as a one-off, because your ebay income depends on customers to guarantee you success!

Amanda O’Brien is a successful eBay Powerseller and author of The 2,500 Per Week eBay Powerseller Secrets. Want to learn more about starting an eBay business or simply want to improve your eBay sales? Claim your free report and free sample chapter from The 2,500 Per Week eBay Powersellers Secrets at Profit With eBay Check out Amanda’s Blog at any time for tips, techniques and eBay updates.

By Allen Taylor in Ecommerce

People who purchase products online aren’t much different than people who purchase off line. They may be a little more cautious with how they spend their money, due to security and privacy reasons, but for the most part they care about the same things, foremost among them being value. The following five factors that influence buying decisions are important considerations if you expect to close the sale on your website.

Factors That Influence Buying Decisions

Online consumers today are more sophisticated than they were ten years ago, or even five years ago. They’re not afraid to make a purchase online, but they will go out of their way to make sure they get value and are very concerned about privacy and security. If you expect to close the sale on your website then you need to consider the following five factors BEFORE you ever ask for the sale:

  • Security
  • Privacy
  • Value
  • Approach
  • Emotion

Customers Buy From Secure Websites

Online consumers are very concerned about security. They’re also educated. They have read up on cyber security and you should too. If you cannot convince your site visitors that your site is completely secure and that their financial information will be handled with care, they will go leave your site and go somewhere else. Security is one of the most important concerns for online consumers, especially today.

The Growing Concern Over Privacy

In addition to security, online consumers are concerned about privacy. They will guard their e-mail addresses and other personal information with great care. If you want to build trust for your brand then you should start with assurances. Make sure that you put your website visitors’ minds at ease with constant reassurances that their private information will not be sold or shared with third parties.

Regard for privacy online has been growing for the past couple of years. Some European countries have sued Google over privacy issues and Yahoo! announced last December that it will not store search information on searchers beyond 90 days. Privacy is important to online consumers. Having a well thought out and clear privacy policy on your website will go a long way to building trust and confidence in your business.

What Do You Offer Of Value?

Many consumers would still rather drive to pick up an item for purchase instead of making that purchase online for less money. In order to convince online consumers that purchasing your product online is safer and better for them, you’ve got to go out of your way to establish value in their minds.

Even then, providing a local retail outlet where consumers can order online and pick up their items later is a viable business model and could be the way to go for many online retailers. Still, value is in the forefront of consumers’ minds. In order to get them to purchase online you’ve got to ensure that you offer loads of value.

What Is Your Approach?

How you approach online consumers determines to a great degree how you build trust. I still see veteran Internet marketers make the mistake of talking down to their customers or making basic assumptions about behavior to that lead to dismissal or rune behavior. Just because a person has not made a purchase in the past does not mean that she won’t make a purchase in the future. But how you treat a consumer with your content may determine whether they do business with you at all - now or next year. Check your approach and ensure that you meet the emotional needs of your readers before you ask for the sale.

What About Emotion?

People buy for emotional reasons and defend their purchases logically. If you want to close the sale online then you’ve got to make the most basic emotional appeals and meet a real need in the minds of your readers. You have to connect with them on a gut level. Sometimes that takes more than one touch point. Pre-sales is just as important as closing the sale and savvy Internet marketers are learning how to set the stage for the sale down the road by spending a large amount of their time on pre-sales communication that builds trust and confidence.

Conclusion

Different people buy for different reasons, but at the heart of every consumer action is emotion. If people trust you they will buy from you. If you fail to earn their trust then it doesn’t matter how well you do everything else. These five factors all contribute to whether or not a consumer trusts you enough to exchange their hard-earned money for your product or service.

Allen Taylor is CEO/Operations Manager of Blog Content Provider and writes Taylor’s Internet Marketing Blog. He has managed more than 100 commercial blogs with his team of ghostwriters since 2006.

By Peter Nisbet in Ecommerce

When you begin learning how to make money online you must first have goal. Without a clear goal in mind you will find it difficult to set targets, and without targets you will find it more difficult to make money. That is why all businesses have a gaol and set regular targets that are the subject of business plans.

It has often been said that a failure to plan is a plan to failure, and nothing could be truer. As a simple goal, decide how much money you want to make in your first year. You could be silly and decide on a million dollars, but you are unlikely to achieve that, so be realistic: say $75,000 in your first year.

You can then break that down into monthly amounts, starting small and increasing each month, which will give you the basis of your targets. You should then plan how to meet these monthly targets. That is a good sound basis of a strong business.

However, you now have the problem of how you are going to make that money. There is a large number of ways in which you can make money online, some of the most popular being|:

1. Creating your own product or service.

Perhaps you have a skill or specialized knowledge that others will pay for. You might be a children’s entertainer or a hypnotherapist. Perhaps you can write en eBook about breeding dogs, or make a video series on maintaining your own car.

I know of one person that made a fortune by making series of short videos of how to carry out simple household maintenance tasks, such as changing an electrical plug, changing a tap or faucet washer, and even putting in a new sink and laying a carpet. A simple idea, yet something that had a massive customer base. Think of all those women living alone, or even guys that don’t know why a screwdriver has a flat end.

Think of what you are good at, or what you have knowledge of, and work out a way of packaging that knowledge or these skills in a way that would sell. I am a good writer, and make money online writing articles to help others to promote their websites.

2. Sell somebody else’s product

If you are unable to produce a product of your own, then sell somebody else’s. Everybody trying to learn how to make money online has heard of affiliate marketing, even if they don’t recognise the word. Affiliate marketing is selling a product for somebody else in return for a commission.

If that product can be delivered electronically - by email or downloaded - then that commission could be 50% or higher, since there is no replacement cost. Unlike a tub of vitamins, an eBook or software application doesn’t have to be produced again once it has been sold, so the vast majority of the selling price is profit. You can therefore be paid more for selling it. 50% is about minimum for such items, and some go as high as 75% or even 80%.

3. Others

Among other ways of making money online are multi-level marketing (MLM), where you recruit others to sell products for you, you receiving a commission on their sales, buying on eBay, and selling the same items for more than you paid for them, buying items in bulk when they are in high supply, and selling at a high price when they are scarce (e.g. certain toys at Christmas time), and many others.

Each of these ways of making money online has one thing in common: you have to learn how to go about it and how to promote whatever it is that you are doing. Even your eBay business has to be promoted by means of your ‘product description’.

Most businesses need a web presence, either as a traditional website or some other presence on the web such as a Squidoo lens or participation in social networking. They might also need software, and knowledge of how to use it, and knowledge of how to attract traffic - potential customers. Without customers, your business will fail.

This is where most people begin to fail. In fact 99 people out of every 100 that try to earn a living online fail. They fail for one of 4 reasons:

1. Lack of Planning

They did not have a clear objective in mind and did not plan properly. The started their business on shaky ground and looked on it as a hobby. They fell into one of the main traps of working at home: worked part-time, and took time off whenever they felt like it rather than set out the daily tasks needed to meet their targets and work until they were completed.

2. Lack of focus: Information Overload

They did not focus, and jumped from one program to another. They had too much information, and were unable to give any one method of making money online the time to work for them. They tried too much at one time and so failed in everything.

3. Lack of Perseverance

They gave up to soon. It takes time to build up a successful online business. Except for a very fortunate few, there is no ‘get rich quick scheme’. Making money online is hard work, and those that persevere tend to succeed. Most don’t!

4. Lack of Knowledge

This is the least reason for failure. There is no need for lack of knowledge in the internet age - everything you need to know is out there, yet many people try to do it themselves without getting the information they need. Learn from the work of others: do not reinvent the wheel. Trite, I know, but true nevertheless.

Use whatever training courses are available out there. It could be expensive, I know, but there are ways to learn all you need to know without spending a lot of money.

It is important that you do not fail for any one of the above reasons because they are all avoidable. It is a shame that so many dreams are shattered for a lack of planning, focus, commitment and perseverance, and a lack of knowledge. All are avoidable.

Peter Nisbet - You can get all the knowledge you need to start making money online through Peter’s membership site. Check it out here - Marketing Membership - Don’t fail through a lack of knowledge or of the tools to succeed.

By Amanda OBrien in Ecommerce

If you are looking to make money online to either supplement your current income or as a full time income, learning how to sell on eBay UK is by far the best place to start. This way, one of the hardest parts of running a successful online business has already been done for you. This is marketing. Driving potential customers to your products and making sales. Once you list your products ready to sell on eBay, you have the potential to attract millions of buyers from all over the world, not just from the UK. Worldwide, people spend more time on eBay than any other website!

Where else can you start an online business in just a few hours that allows you to attract immediate traffic to your products? Learn how to sell on eBay and you will find that this is a fantastic opportunity to make as much or as little money as you want. Whoever you are, you can learn how to sell on eBay and make money.

Here are 7 ‘How To Sell On eBay’ tips to help you:

How To Sell On eBay 1:

Your eBay listings must have a relevant title. This is extremely important when learning how to sell on eBay because if your title is not relevant and does not contain the right keywords relating to your product, then eBay buyers searching will not be able to find it. Include all the related keywords you can think of and don’t use up your limited title space with words that are not required.

How To Sell On eBay 2:

Write a detailed description. Make sure that your eBay listing includes all the important details about your product. This might include the size, colour, brand, model number, whether new or used, any special features etc. Highlight the good things about the product but don’t forget to mention if there are any flaws or faults with the item too, but make these less obvious. Learning how to sell on eBay includes being honest in your eBay listing description.

How To Sell On eBay 3:

Spell-check your listing. eBay buyers are put off by listings littered with spelling errors and it looks very unprofessional. When you are learning how to sell on eBay, thoroughly check before you submit your eBay listing and make sure that important points are bold.

How To Sell On eBay 4:

Use good quality photographs. People like to see before they buy. Use a good digital camera and take 2 or 3 photographs from different angles to use as your gallery picture and within your eBay listing. This will attract more bidders and buyers and will help you get more experience as you learn how to sell on eBay.

How To Sell On eBay 5:

Always answer questions from potential bidders. You will receive questions and queries from potential buyers. And you must remember that this is exactly what they are - POTENTIAL BUYERS. Always try and answer any questions that come through eBay messages, within 24 hours, sooner if you can, even if you feel that it’s a silly question. If you frequently receive the same question then post it to your eBay listing so that everyone can see it.

How To Sell On eBay 6:

Be polite and friendly. eBay buyers like friendliness and professionalism from eBay sellers. So, it’s best to be polite and enthusiastic when corresponding, but not too casual. Don’t use ‘text speak’ in your emails as this is very unprofessional, but show a good sense of humour, honesty and politeness.

How To Sell On eBay 7:

Dispatch goods promptly. eBay buyers do not like to be kept waiting! So, make it your business to dispatch all orders promptly, preferably within a couple of days maximum. This is good service and will ensure that you get positive feedback whilst you are still learning how to sell on eBay!

Amanda O’Brien - Subscribe to Amanda’s Blog at any time for regularly updated eBay tips, techniques and secrets.

By Michael A Jones in Ecommerce

Most internet shopping cart software packages come with a host of features. Make sure you familiarize yourself with the potential of your shopping cart. This article examines how to use reports and bundle offers so you don’t run the risk of leaving money on the table with each customer who engages the shopping cart process.

First off, let’s see how internet shopping cart reports can save you money and make you money.

Here are three examples:

Filter Sales By Customer

If your shopping cart software allows you to filter the database according to client, you will be able to see where most of your sales are coming from.

You need to extract from the report the volume of sales for each client so you can target this group of customers with special discounts for bulk orders or something similiar.

Filter Sales By Date

Use this feature to see if there are specific times in the year when sales volume dramatically increases. You may have a general idea and know which month(s) are the peak sales months.

However, by using a Sales By Date feature you can pinpoint specific times in the year you may not be aware of where sales volume is higher than normal, especially if those times are spread over just one or two weeks. Increase advertising dollars and promotions accordingly at those times and bring in even more sales.

Filter Sales By Credit Card

Do you know which credit cards most of your customers are using? Probably Visa or Mastercard. What about other credit cards such as Discover, American Express, Diner’s Club, Delta? What are your merchant account charges for those other cards?

By checking on Sales By Credit Card you will see whether it is economically viable to continue offering those cards as an option relative to the number of sales you get. If it’s not, drop the uneconomical ones and save money.

Surely this underscores the importance of getting internet shopping cart software that provides a robust reporting feature.

Now we will turn our attention to another way you can increase sales and make more money from your internet shopping cart. It involves bundle offers.

An internet shopping cart setup can learn much from the bricks and mortar world. The Happy Meal by McDonalds is an example. Travel agents do it with their package deals. What are we talking about?

Bundle offers or the upsell - an amazingly simple way to increase sales value and revenue yet so under-developed in many internet shopping carts.

Once a customer has already committed themselves to buying you simply add on related items and increase the value.

If for example you are selling exercise equipment, exercise clothing, or body care products could be put together with the original purchase at a discount price to make a Bundle Offer.

Good internet shopping cart software packages should have this feature included with simple setup instructions. Once the client gets to the page that reviews the contents of the shopping cart, the Bundle Offer can appear. The client can then add the bonus items with just one mouse click.

Push Without Being Pushy

Carefully choose the wording when describing the Bundle Offer to avoid coming over too pushy which may turn clients off. Don’t just make a slashed price offer. Be sure to emphasise the benefits to the user as well.

For example, “Enjoy a refreshing, invigorating shower after your workout with our exercise equipment, with the all natural, herbal shower gel (brand name). For an additional $x you can have a pack of 5 sent with your order.”

When choosing an internet shopping cart, make sure you have this facility so you don’t leave money on the table.

The beauty of this is that bundle offers don’t really require much extra effort yet they can produce substantial sales over the months. The customer is already in the buy mode, having committed to the first purchase. The second purchase is much easier!

See an actual demonstration of an online shopping cart optimized for good sales by visiting Michael’s site here: http://www.net-vault.com/online-shopping-cart

By Michael A Jones in Ecommerce

How is your online shopping cart setup? Does it make the transition from interest to closing the sale slippery so the prospect just slides along and automatically hits the Pay button? Or are there catches along the way which frustrate the client so they end up abandoning the shopping cart?

It is obvious that ‘greasing the tube’ so the client effortlessly glides through the ordering and payment procedure can make a huge difference to your profits. If you just reduced shopping cart abandonment by 10-20%, what would that do for your business?

When thinking about your shopping cart setup, it’s always helpful to compare your online shopping process with your own personal offline shopping experience. When you select items in a shop and make your way to the Pay Desk, what things irritate you or would irritate you? Have you ever selected a number of items and then had to look around for the Pay Desk. If it is hidden in some corner and you go round for 10 minutes trying to find it you know how you feel by the time you get there.

What if the cashier delayed your check out by trying to offer you other items, even trying a hard sell approach? Some may not mind, but I suggest that the vast majority would prefer to just take their items straight to the check out, pay for them, and leave the store to get on to other business.

Is a potential customer’s mindset any different online? Not really. Most people see what they want, and then just want to pay for it, and move on.

With the offline shopping experience in mind, here is a list of key points to bear in mind when considering your online shopping cart setup:

1. If you have “Add to Cart” buttons by each product, be sure to include a “Check Out” button beside it so the customer can easily go and pay for whatever they have selected quickly.

2. Let the customer check out easily with trying to push extra products on them. This is not to say you can’t try an upsell arrangement, but it has to be done gently and discreetly. One main domain registrar I use, mainly their prices are low, does irritate me with the number of options and extra bells and whistles they try to thrust on you before you can check out. At times I have a problem finding the checkout button because the page is so loaded with offers. I find that annoying and frustrating. Perhaps you do to.

On the other hand, Amazon have mastered the art of discreet upselling. Along the bottom of the screen once you have made your selection they gently tell you that other customers who were interested in ‘this’, were also interested in ‘that’. When I buy on Amazon, I don’t get the pressured feeling I do on the domain registrar site. The whole upsell process is carefully and discreetly woven into the shopping cart setup.

3. Make it easy for your customers to change their order. Your shopping cart should provide the option to delete or change the quantity of any item at any time with a convenient button in the cart.

4. Reassure, reassure, and reassure the customer that their ordering information is secure. Briefly explain the security measures you have in place or put badges and certificates alongside that indicate the whole procedure is going through a secure connection.

5. Minimize the number of steps to the final Pay button and make the buttons clear. Don’t confuse the issue with gawdy graphics and unnecessary steps. It’s a good idea to count how many times the user has to hit the enter key or mouse button from the time they add an item to the cart, to the click on the Pay button which actually processes the transaction. Your aim should be to eliminate any unnecessary steps. So within 2 to 4 clicks, the whole thing is finished and the payment is in your account.

If you’ve ever enjoyed a day at a water park with the family and taken a ride down the water chute, you know once you take that first step over the edge, there is no going back! You are on your way. Likewise with your shopping cart setup. Be sure to grease the tube by making the payment process, clean, simple, and as effortless as possible.

Scrutinize every step, familiarize yourself with all your shopping cart setup features, and utilize them fully. Rather than throwing money at more advertising, why not re-examine your shopping cart setup and add to your profits considerably.

For a free walk-through tutorial highlighting ways to customize your shopping cart for maximum sales, see how Michael A Jones has setup the shopping cart on his body care site: http://www.net-vault.com/online-shopping-cart

By Jan Riley in Ecommerce

Even in a dismal economy internet sales are growing. As people become more confident with ecommerce transactions and savvy with search, selling online just makes good business sense. The drawback is that more and more businesses are vying for a piece of the pie.  As your customer reach expands so does the level of competition. The internet is gigantic and your customers are an impatient bunch.

Be unique or go home

That is why it is so important for web marketplaces and ecommerce stores to differentiate themselves from the crowd. It’s no longer sufficient to declare you have the best prices or selection, because the fact is, your visitors can compare these statements faster than you can spell them out on the page. The good news it that technology and creativity now make it easier than ever for small web stores to offer a shopping experience second to none.

Here are 7 ecommerce strategies for standing out in a digital world.

1. Use expanded descriptions, multiple product views to convey the real value of your products. You wouldn’t nail down shirts in a clothing store so why would you only offer one view of your products? This doesn’t have to use elaborate or expensive technology, multiple views, close-ups and live use photos can provide a lot of information other stores don’t bother to share.

2. Invite customer opinion with customer product reviews and real life testimonials. Consider adding customer comments as audio clips. Adding customers audio testimonials can be a simple as taping a phone conversation. (With permission of course) Using audio clips is simple, inexpensive and does not require technical expertise or expensive online tools. By itself an audio testimonial may not make the sale but it is a very effective tipping tool, helping to nudge reticent buyers over their hesitation and into a sale.

3. Offer relevant information that doesn’t sell. You heard me right, give people information for free without trying to sell them anything.  Remember that the main reason people are online is to get information -period. That is the primary goal especially before they buy. Statistics show that the longer people stay on your website the more likely they are to buy from your store (even if they decide to buy at a brick and mortar store) Use an irresistible giveaway to capture emails of people not yet ready to buy and use your content to keep them engaged until they are ready.

You can write articles, give teleclasses, offer whitepapers, provide downloads, share interviews, recipes or helpful hints.  Make sure the information is informative, entertaining and relevant to your customers rather than a veiled attempt to sell.  People can smell hype a mile away and this is the kiss of death online. Always remember your competitors are only a click away.

4. Get into video. A brief welcome message that shares your value proposition can give s a call to action can engage visitors and move them down the buying path. Use videos to educate your visitors on product uses or assembly. Create a short comparing product features or demonstrate the product in use.  Keep your videos short (under 3 minutes) and clear.  Host your videos on public sites like Viddler or Youtube and post them on your website.  Here are a few examples talking about connecting with your website visitors.

It might seem that video clips within product descriptions are a luxury but I foresee video product descriptions as being the norm within 5 years.  According to Internet tracking firm comScore’s Video Metrix, Americans watched about 14.8 billion videos in January 2009, or roughly 101 videos per U.S. Internet user. Todays online shoppers are using alternate avenues like YouTube to research product. Get a jump on the competition by giving your online shoppers a bigger experience, not by lowering your prices.

5. Put a face on your store - people buy form people not computers. Yes they use the computer to do it but they want to know there are real people who will back up their purchases, especially with higher ticket items, or products they are not sure they need. This will become increasingly important in a slow economy because buyers are not as willing to risk a purchase if they feel their concerns will get lost in cyberspace.

Consider adding human pictures to your about us page. Include staff picks or reviews and encourage your employees to write on the blog, social media sites and to contribute articles. After all these are the people your virtual customers will interact with. Don’t hide behind a virtual storefront - don’t be afraid to let your customers get to know the people they are buying from.

6. Make sure your online store has a clear value proposition that speaks to your target market. This value statement must answer the question that is on your best  customers mind; “Why should I buy form you over the other guys?” If your website cannot convey this critical piece of information then your visitors will definitely miss it.  Your ideal customer should immediately recognize that they are in the perfect place when they land on your ecommerce site.

Many online stores resist crafting a clear value proposition that targets a particular type of customer for fear of alienating other visitors. Look at your statistics and you might see that you make most of your money from a niche group or groups. A clear value proposition targets these customers and tells them exactly why you are the best solution to their problem.

7. Use social media to establish relationships and get feedback. Believe it or not your customers are hanging out in communities online. No, you may not visit Facebook or Linked in but social media sites are doubling every year. They aren’t just for teenagers anymore.  The purpose of social media sites is to share opinions and interests. Connect with target market through blogs, twitter, linked in, Facebook, Stumbleupon or any of the dozens of niche social media sites.

Your customers are having conversations with or without you so schedule in an hour a week to schmooze online. This is a way to make connections, not sales - keep it authentic , informative and reap the benefits of worldwide word of mouth referrals.

The way people buy has changed forever with internet ecommerce. The world is literally your marketplace and customers can live just about anywhere. Using just one of these suggestions could immediately increase your ecommerce store profits. Now imagine what implementing all 7 could do!

These simple ecommerce strategies can help your online store stand out in a digital world.

Jan Riley is the CEO and founder of LeadMastersUSA, a website marketing company founded in 2004 and based in Atlanta, Ga. Her entrepreneurial spirit and internet experience along with a talented staff has made LeadMastersUSA synonymous with innovative marketing tactics, increased ecommerce profits and business websites that build relationships. We believe that the true power of the internet is NOT technology – it is communication. People buy from people. Discover how your website can connect, capture and convert visitors into customers with our 3 minute weekly video series at www.LeadMastersUSA.com You can contact Jan at jan@LeadMastersUSA.com or call 678 318 7515.

By Chip Cooper in Ecommerce

Recent case law confirms once again: if online agreements are presented properly to end-users, they’re legally enforceable.

This continuing trend is good news for websites that contract with registered users though SaaS Agreements, Membership Agreements, Subscription Agreements, Terms of Sale, Content License Agreements, and the like.

Why? Among other things, this means that important legal disclaimers and limitations of liability are legally enforceable.

But what about liability exposure arising out of customer contracts entered into by your resellers? Are you liable for actions of your resellers?

The Direct Revenue Case

In the case of People v. Direct Revenue, the New York Attorney General in 2008 attempted to nail Direct Revenue for its distribution of software that served pop-up advertising software on consumers’ computers.

Direct Revenue is in the advertising business. It’s software client serves pop-up advertisements to consumer’s computer screens through the Internet. Direct Revenue does not charge fees to consumers. Instead, it charges fees to the companies whose products it advertises.

It’s interesting to note that one line of attack by the New York Attorney General focused on Direct Revenue’s “click-wrapped” (where the user clicks on “I ACCEPT”) end user license agreement (EULA) and Direct Revenue’s alleged deceptive and illegal practices. The court granted Direct Revenue’s motion to dismiss the claims noting that sufficient disclosure was given in the EULA, and the required elements for an enforceable agreement were followed.

Having failed with its first line of attack, New York’s additional line of attack focused on the customer agreements of Direct Revenue’s resellers in an attempt to hold Direct Revenue liable. The result was the same as with the EULA — Direct Revenue was held not liable.

New York conceded that Direct Revenue’s resellers were independent contractors rather than agents. Generally, a principal is not liable for acts of an independent contractor due to the lack of control over how the contractor’s work is performed. In addition, the court noted that Direct Revenue’s software distribution agreement required its distributors to obtain consent of consumers consistent with the EULA and prohibited distributors from holding themselves out as agents of Direct Revenue.

New York argued that Direct Revenue should be liable because it’s servers interacted with the consumers’ computers in the software installation process. The court pointed out that participation in installation was not enough for liability in the absence of participation in deceptive conduct that induced the installation.

Finally, New York argued that Direct Revenue should be held liable for the actions of its resellers on the ground that Direct Revenue ratified the conduct of its resellers. The court ruled that mere knowledge of consumer complaints was insufficient to impose liability on Direct Revenue, especially in light of the fact that when Direct Revenue had actual knowledge of a reseller misconduct, it took steps to remedy the problem.

3 Tips To Avoid Liability For Actions of Resellers

Potential liability for acts of online resellers is a major concern of ecommerce businesses which use reseller networks.

The Direct Revenue case teaches us that ecommerce sites may not be held liable for actions of their resellers if these 3 tips are followed:

  1. if you transfer anything to a user’s computer, require your resellers to obtain consent of end-users consistent with your EULA - this means consent in clear and easy-to-understand (not deceptive) terms,
  2. prohibit your resellers from holding themselves out as your agents, and
  3. if a reseller does engage in misconduct, take affirmative steps to deal with the situation, including termination, if warranted (particularly if the reseller’s actions tend to indicate an agency relationship).

These 3 tips won’t guarantee that you have no exposure, but they’ll go a long way to protecting you from liability for actions of your resellers.

Chip Cooper is a leading intellectual property, software, and Internet attorney who’s advised software and online businesses nationwide for 25+ years. Visit Chip’s http://www.digicontracts.com site and download his FREE newsletter and Special Reports: “Determine Which Legal Documents Your Website Really Needs”, “Draft Your Own Privacy Policy”, and “Write Your Own Website Marketing Copy — Legally”.

By Diego Norte in Ecommerce

The Internet has changed the way we do business, and the way we do marketing. Ten years ago, it was enough to have a print ad in the Yellow Pages and a quick radio spot to spread the word about your business. Now there are new ways to market your business on the Web, and they’re wonderfully cost-efficient.

The internet is such a huge market place. People from all points of the globe are going online on a daily basis looking for products to buy. This huge demand has prompted a lot of marketers to take their business on the World Wide Web. Are you one of them?

Whether you are selling your own products or promoting affiliate products, it is very important that you know the elements and the tools that you need to use in order to secure great sales potential in the online arena.

Here’s how you can sell more over the internet:

1. The first thing that you need to do is to create your own website.

No matter how good you are and no matter how great your products are, people will not possibly take you seriously if you don’t have your own place over the internet. Hire a professional web designer to create an ecommerce website for you where you can showcase your products and services. Ensure that your website is easy to navigate, secure, and loaded with valuable information that are closely related to your offerings and to your chosen niche.

2. Drive traffic to your website.

Think of your website as a shopping mall. You will need to attract people to give it a visit before you can actually make a sale. Use different traffic-generating tools that can help you drive interested people to your website. You can promote your website on relevant forums, blogs, discussion boards, and social networking sites (Facebook, MySpace, etc.). You can also use article marketing and various link building campaigns that can make your website highly valuable to the eyes of various search engines.

3. Promote your products.

Promote product awareness by properly advertising your offerings online. For this, you can use PPC advertising, search engine marketing, paid links, banner ads, ezine publishing, email marketing, etc. Since promoting your products using all available tools can be exhausting and time-consuming, you may opt to hire professional internet marketers to help you out. You will need to share a certain percentage of your earnings with these people in exchange of their services.

4. Take good care of your customers.

As they say, the most effective advertising strategy is word-of-mouth advertising. Ensure that you keep all your customers happy and satisfied through your products and through your customer service. By doing so, these people will surely recommend you to their friends and family members who might need your offerings.

For more information about running a successful Internet business, visit Diego Norte’s blog here: http://www.DiegoNorte.com/blog/

By Vickie Sayce in Ecommerce

Your home business on eBay depends on your reputation. Without a good reputation, you’ve got nothing. Your buyers don’t know who you are, they don’t know if they can trust you, and you won’t drum up much business. But when you are just starting out on eBay, building up a good reputation can be tough. It’s a bit of a catch-22: without a reputation, you won’t make any sales, but without any sales, you won’t build up a good reputation. So what can you do to make your eBay home business seem more reputable?

When you are just starting as a seller on eBay, the easiest, and perhaps most surprising way, to build up a good reputation is actually by buying. Starting out as a buyer not only gives you a great way to build up your positive feedback, it helps you better understand the buyer process. When you understand how the buying process works, you can offer your customers better service as a seller.

To get started as a buyer, you don’t have to spend a lot of money. Purchase the things you would normally need to purchase on eBay instead of going to the store. Spending money you would have had to spend anyway won’t leave you in the negative. You can also bid on some cheap auctions to build up your feedback. One you have received the item, be sure to leave positive feedback for the seller to illicit a response. If you don’t receive one after a few days, you can always contact the seller to explain you are trying to build up your feedback so you can start selling. Since they have also been in your position at one point in time, they are likely to return the favor.

Once you have a good, solid list of positive feedbacks under your belt, you can focus your attention on building your customer service policy. Offering your buyers a generous return policy, if only during the start up of your business, can help gain potential customers’ trust. Offer to accept returns within a certain about of time with no questions asked, for a full refund. This will help your customers feel much better about their purchase, if they know they can return it with no hassle if they discover they have a problem with the item.

Work hard to keep your positive feedback up. You can do this by leaving feedback as soon as you know the buyer has received their item, to boost your chances of receiving reciprocal feedback. Give your customers no reason to leave you anything but positive feedback by going the extra mile: offer your contact information directly on your auctions for customers to reach you with questions, and try to add something extra with your own personal touch to each package you send out. As your customers see how far you go to make them happy, they’ll not only leave you positive feedback, they’ll be more than glad to spread the word about your eBay business. A happy customer is the most reputable form of marketing you can receive, so strive to impress every buyer you get, and you’ll see your eBay home business take off in no time.

Vickie Sayce  - If you want to make money on eBay while raising the kids, visit http://AuctionPaydayKidsPlay.com to find out how. Vickie Sayce teaches others how to get started on eBay (VickieSayce.com), and has been buying and selling on eBay since 2001. She has written a very informative book on starting an eBay business to make money from home while raising the kids.

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