Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of their email subscribers. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step [...]

Are you actively building at least one list in your niche right now? If not, you’re missing out on quite a bit of potential growth and income. Let’s talk about seven reasons why you need to build a list. Build A Relationship With Your Readers The main reason to build a list is to be [...]

Email Marketing, although thought by some to be old fashioned, boring and ineffective remains one of the most powerful marketing strategy any small business has to increase its profits. By changing to an email marketing model from selling to site visitors straight “off the page” it is a very easy matter to increase your sales [...]

Email Marketing is one of the quickest and easiest ways for any business to increase conversions and profits. By changing from “selling off the page” to an email marketing model it is easy to increase conversions by 10 times, 16 times or even more. But WHY is… email marketing so profitable… and if it IS [...]

I have been blogging a bit lately about WHY you need an email list, so I thought I should write about HOW to grow your list. Your marketing should drive traffic (website visitors, people) to your website so that they can sign up for your list. Your list will allow you to leverage the “Know, [...]

Ok, I admit it…I’ve been a militant emailer for years. Whether it was requiring updates from employees, discussing strategy with partners, ordering from vendors, etc. I considered my emails as THE way to communicate and get things done, especially when working remotely. I’d get frustrated when emails were ignored or not comprehended and couldn’t understand [...]

With phishing scams, you’re encouraged to divulge sensitive information that can be used for unsolicited advertising and even malicious purposes. This sort of info frequently consists of passwords to get into a website, VISA or Mastercard numbers, or (on rare occasions) social security numbers, bank-account numbers, etc. These particulars are then used to take your [...]

As the internet evolves, we continue to learn that there are many things online that can be obtained for free. Some that come to mind are software, membership sites, and professional services like email marketing. Yes indeed, you can deploy your very own campaigns to your very own list of contacts without needing to invest [...]

An email marketing campaign is one of the top ways to sell products online. Of course, this requires that you have a list of opt-in subscribers. With this list and the tools available today it is very easy to broadcast emails to your list or select parts of it. But, just like you need to [...]

If you want to improve the open rates of your marketing emails, then what I am about to share with you will come as a surprise — because it seems to contradict what we know to be true about the people we serve. Improving Open Rates For Email Marketing I strongly suspect you’d find it [...]