Everybody uses Facebook, but not everybody uses its built-in analytic program, Facebook Insights. How do you know if your fan page is doing what it should be without this important feedback tool? Just like Google Analytics for your website, Insights tells you whether your marketing is working or not. How Do You Get Insights? You’re [...]

No, Mark Zuckerberg hasn’t been in a car accident or been hurt in any way. As far as we know, he’s probably hanging out, drinking some carrot juice at his Palo Alto mansion, but his social media empire might not be faring so well. There’s no denying that Facebook changed the entire online landscape and [...]

How can you even begin to keep up with Facebook? As soon as you get used to their last changes, they spring something new on you. The latest is Facebook Timeline – it’s been forced on us without our consent! All fan pages now use the Timeline format. Well, stop your crying because this is [...]

Wow, it took me days to figure this out and I don’t consider myself a Facebook newbie at all. On business pages the new tabs are not tabs at all, here’s the lowdown. Underneath your cover photo are several text links that are spread out across the width of the page. Everyone gets a maximum [...]

1. Admin Panel Take some time to explore the in-depth features of the newly improved admin panel. Much of the old Facebook insights are still included, but the revamped version is much easier on the eyes, and includes additional insightful aspects such as: – You can now view the date that a new fan “Likes” [...]

Like it or not, Timeline on Facebook is rolling out to businesses at the end of March. Soon, we will have forgotten all about this shift, but for now, there are some things that you must know! 1. “Likes” don’t matter anymore, if they ever did. The call to action to “Like” your page is [...]

Are you using Facebook to promote your business; if you’re not you’re missing out on a potential gold mine? As of 2012 Facebook has grown to 845 million monthly active users making 100 billion connections on the web; that’s a lot of potential customers. Facebook users upload 250 million photos daily to their pages and [...]

With a user base of more than 750 million, Facebook is a viable social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. To implement your Facebook business strategy effectively, [...]

Can Facebook friends really help brands? The answer may be obvious to some, or not that obvious to others, but online marketers believe that brands doing social media marketing can gain plenty of benefits especially when they invite all Facebook friends of their fans to engage with them. This marketing strategy maximizes the reach of [...]