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How to use the Google Trends Website

By Bill Wynne in Google

The Google Trends Website was made public in 1996 but many marketers on the Internet don’t know about it. Some know but don’t understand it and so don’t get the benefits out of it that are possible.

The Google Trends website is a service offered by Google to users that want to get some fantastic data about keyword searches in the Google search engine. For example if you wanted to know how popular Levi jeans were over the past 6 years you could type in “Levi Jeans” and get data that would show you the search trend for Levi Jeans. It will not only give you the search trend but you can begin to focus the searches on country, city or even by language.

For anyone looking for a Niche to market and make money Google Trends is something they should not do without.

How to use the Google Trends website Practically?

PPC Marketing – If you are primarily a PPC marketer Google Trends is going to help you in your geo-targeting. I was involved in a niche that was hot in the United States but it gradually tapered off in the USA but got real hot in the Japanese market and so you set up your Adwords campaigns to target Japan. Thank you Google for saving me money on advertising and making me money by knowing where the buyers were.

Spying on Competition – To the right of the trends graph there are a list of links that show you articles that are ranked high for the keyword that you chose. Look over those articles, get some ideas, spin it and submit it. Have you seen our page about Online Article Marketing?

Hot Trends for Bloggers – Google Hot Trends is a separate service and URL. When you are blogging you are in need of content and if you want to have something relevant to your crowd that is timely with world events or something else you can use Google Hot Trends to see what is real relevant. Not long ago Tiger Woods went through his hardship with his family and the reporters. If you type Tiger Woods into the Google Trends website you will see the spike that was created over the bad press. I would not use Hot Trends to determine a niche because it is only reporting the hot things that are very current and as we know, news is changing all the time.

Keyword Analysis – The Google Trends website should be a part of your keyword research in conjunction with a program like Traffic Travis (download Traffic Travis for FREE) and the Google external keyword tool. Google trends will save you money from choosing keywords or a niche that is no longer active in a particular country that you may be targeting.

Another cool part of the keyword analysis that I should mention is something I saw in a webinar. The Google Trends website was used to compare “table tennis” and “ping pong”. Which do you think is more popular? Which country would you think either is more popular? Curious? Well I am not going to tell you. Go to the Google Trends website and check it out for yourself. While you are there play with it and see if you should alter some of the marketing that you are doing.

Note – Remember that this is only Google traffic and does not account for the traffic on other search engines like Ask, Yahoo and Bing. Clearly Google dominates as a search engine and gives a good picture of what is most likely taking place in the other search engines.

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Bill Wynne has been an Internet Marketer since 1999. He has been successful in a number of niche markets. Recently he decided to create his own blog where he has decided to share his knowledge of Internet Marketing. He offers many free tools and articles like Google Trends Website on his blog as well as special offers.

How To Get A Top Google Ranking

By Azmi Adnan in Google

When you are optimizing your website to get a top Google ranking, you have to be patient. Most webmasters are very eager when it comes to optimizing their website for a top Google rank and they go overboard with the use of keywords. If you do this wrongly, not only will you not rank highly on Google and the other search engines, but you may also end up getting banned from their list.

Getting a top rank in Google may be your dream but you need to understand the keyword density for each of your article. The calculation for keyword density is critical. As a rule of thumb the keywords used should not be more than 5 % of your article. This to me makes perfect sense. Imagine reading an article with so many of the same words being repeated. It turns the readers off and is not good for your marketing. A naturally written article attracts more readers who would likely read to the end of the article before they decide to buy whatever it is that you are selling.

There are many tools that you can use to assist you in getting a top Google rank. Without a doubt, the most essential of all is Google Keyword Tool, a free web-based tool to help you find the right keywords and the number of searches made for that keyword in a 12 month period so that you can use the information to optimize your articles for a top rank in Google. There are also several paid keyword software tools that you can purchase but I find the free Google Keyword Tool is a great tool to start with before you progress to other multiple use software tools.

Original and informative content is what Google and the other search engines value highly. Why would they want to publish something that has already been written by someone before. The search engines are providing a service to the mass public on finding information and the more original and informative your information is with the right amount of targeted keywords, the higher is your chances of getting a top rank in Google.

Besides articles and information, your website has got to look like a normal website and not a sales page with just good copywriting. A normal website has the “about me” page, your contact details, privacy statement, categories, and pages. The more pages you have with the right keyword density, the more the search engines will love your website because they love content. The search spiders eat your content and will push you up the Google ranking if they love eating what you have to offer.

Once the spiders have crawled and you are listed by the search engines, you will need to optimize your site even further. Usually, you won’t rank on Google’s first page on the first crawl. Fine tune your articles with keyword density and build backlinks to your website. Backlinks that point back to your website are extremely valuable because it shows that your website is popular. You can build backlinks by marketing articles with your hyperlink in the resource box, joining forum sites and doing some social bookmarking on popular platforms such as Facebook, Digg and Twitter.

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Azmi Adnan is an expert in SEO optimization and getting top Google rankings. Read more about his SEO strategies at his blog http://topgooglerankingtool.com

Four Reasons Google Adwords is Not Meant for Beginners

By Trish Thackston in Google

Google Adwords is an incredibly powerful marketing tool with an instant global reach that can take your business from nowhere to an overnight success. Why wouldn’t a new marketer take advantage of such a powerful tool? I can answer that question with another question. Why wouldn’t you let someone with a new driver’s license behind the wheel of a race car? Because, unless they are extremely lucky, they are going to crash and burn. Google Adwords is the Formula One of online marketing and it is not for beginners.

As advertising goes, the reasons to avoid Google Adwords early on in your education is overwhelming.

1. First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.
2. Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
3. Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest “improve your landing page” or “tips for writing ads.” On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
4. Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.

Keep your chin up though. There are many options that exist for the new marketer.

Initially most new marketers have more time than money and that can be a good thing (more on that later). There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.

Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competitors are still online spending themselves out of business with Adwords!

Here are just a few options when thinking about an offline marketing campaign. They may not be sexy, but they are time-tested, and still very effective marketing tools.

1. Newspaper Advertising – requires only a computer and 800 number. Information about newspapers from around the country is easily researched online and ads can cost as little as $10 per week.
2. Flyers – this is a big one for those who have time but little money. Getting flyers or business cards made is cheap and easy using a site like vistaprint.com. Spend a couple of hours a day papering parking lots. The key with this plan is to put out a lot of flyers (hundreds daily).
3. Bandit Signs – Simple three line signs that reside at intersections and other high traffic areas which direct prospects to an 800 number with a message. Signs cost between $2-$5 dollars each and work wherever your prospects pass by or congregate.
4. Warm market – You have an immediate advantage approaching people you know because a level of trust exists between you. Many marketers can get off to a quick start by starting here.
5. Article campaigns – this is absolutely free to do. Establish yourself online as a respected and knowledgeable marketer in your niche. You may still be learning the ropes about marketing but you definitely know more than most people about your business.
6. Blogging – Similar to article marketing in that you share information about your area of expertise. Once people see you as a helpful resource they will begin to seek you out. The key here is to provide new content on a consistent basis. You can start today with a free site from WordPress or Blogger

If you have the budget, make Google Adwords a part of your overall marketing plan AFTER you have established other forms of marketing. Whenever you are new at something you need to be allowed to make mistakes, learn from them and apply what you have learned in the future. Hard won knowledge is the best way to learn. By starting with basic (and still viable) forms of advertising you can develop into a well-rounded, knowledgeable and, ultimately, more successful marketer in the long term, which is everyone’s goal.

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Trish Thackston – Brookview Partners teaches people how to become successful home-based entrepreneurs. Want to know the five principles we use and teach that have generated millions in income? Click below for our free report http://www.thehomebusinessroadmap.com

Why Using Landing Pages By Themselves Will Increase Your AdWords Budget

By Duncan Wierman in Google

Google AdWords, or any other kind of contextual advertising for that matter, is about one thing: getting a return on investment. Businesses of all types, from multinational corporations to sole proprietorships’ selling machine parts to real estate agents and investors love the traceability of AdWords and other pay per click advertising models – but it’s entirely possible to spend too much on your AdWords campaigns.

But the whole idea of AdWords is that you can have near total control over your advertising budget, isn’t it? Before we go any further here, I feel that I should mention that I am not knocking AdWords at all. People who end up wasting money on these campaigns aren’t doing so because of any flaw in this advertising model – they’re wasting money because the rest of their marketing strategy or even their entire online presence is ill conceived.

It’s not Google’s fault and in many cases, it’s not really these real estate investors or real estate agents fault either. It’s that they’re using a type of marketing strategy which is inherently poorly suited for the real estate business.

Should these people have known better? In some cases, yes – but there are plenty of newly minted investors trying to make their fortunes by investing in properties made affordable by the currently soft US housing market. These people, by and large aren’t experts on how to reach their target markets, let alone design or deploy an AdWords campaign. What you’re probably asking now is what exactly these people are doing wrong; and of course, how you can avoid making the same mistakes.

The biggest single mistake that real estate investors make when they establish a presence on the web is this: they’re thinking like the online snake oil peddlers, not real estate brokers. There is an enormous difference in how (for instance) someone promoting a dubious home based business does business online and how a reputable real estate investor does business online.

In a nutshell, that’s what it comes down to – but that’s not the whole story of course and it’s useful in this case to look at exactly what misguided real estate investors are doing, how they’re doing it and of course, how this approach results in an AdWords budget which is much larger than it needs to be without producing a solid return on investment. So without any further ado….

Landing pages

If I’ve said it once, I’ve said it a thousand times: using landing pages only and real estate just don’t mix and making landing pages the central part of your online marketing means wasted money in your AdWords campaigns, just as sure as the sun will set in the West tomorrow.

Just what’s wrong with landing pages alone? Nothing, if you happen to enjoy wasting time and money.

But I’ve read that landing pages can produce results? OK, there’s a grain of truth here. It’s possible that you could see an inquiry or two at some point as a result of your landing pages – but of course, you’d be able to get the same or better results by standing in Times Square wearing a sandwich board advertising your real estate investment business.

Neither of these methods is really a great way to promote yourself if you’re in the real estate business, in case you were wondering. At least wearing a sandwich board in midtown Manhattan won’t mean budgeting for AdWords ads which don’t get clicks – and it’s a lot faster and cheaper to make this kind of advertisement than it is to build multiple landing pages.

Let’s get to the heart of the problem here. When people decide to build their online presence around landing pages, what they tend to do is to take a shotgun approach, desperately building landing pages for any and every keyword which they think will possibly lure in interested parties.

While there’s nothing inherently wrong with this other than being a massive waste of time, these same would-be online real estate investors then put a lot of effort and budget a significant amount of money on Google AdWords and other PPC advertising to drive traffic to these many different pages. This would still be fine if this approach actually tended to produce worthwhile results – but if you’ve tried this yourself, you’re probably already all too aware that it simply doesn’t work in 99.9% of cases and even less often in the real estate business.

It’s an approach to online business which is taken from the often less than reputable world of affiliate marketing; while I don’t mean to defame affiliate marketers, you have only to look at how many of these people adopt the same marketing model we’ve been looking at here – and how little return they see on their investment of time and money.

Now of course, some of you are probably thinking that AdWords ads don’t cost you anything unless someone clicks through and I won’t argue this point. However, the problem is that the money budgeted for multiple campaigns is tied up and could more than likely be used better elsewhere – and it adds an entirely unnecessary layer of complexity by requiring you to manage any number of campaigns at once rather than one.

That’s right – one. All you really need is one well designed, professional looking website and a blog in order to get exactly the same results as you will from having a site and who-knows-how-many landing pages. Your main website should be a traditional, largely static site whose purpose is to provide you with a professional business presence online (you know, like grown-ups).

Your blog can easily provide the same function as a dozen landing pages – and you’ll need just one PPC campaign with a budget and management needs which the average person can actually get their head around. You’ll also look more reputable, plain and simple. In an industry like real estate where your appearance is everything, why would you want to make yourself look cheap; or make running your business more difficult than it has to be?

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Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how you can use creative online marketing methods to do more deals online. For more details on how to set up an automated internet marketing system, please visit Duncan Wierman’s website and get is free 14 day e-course. http://www.DuncanWierman.com

What Is AdWords Quality Score And Why Is It Important?

By Adrian Key in Google

If you’re like many Google advertisers, you’ll be very frustrated by your AdWords Quality Score.

You’ll be regularly hammering your fist against the table with anger because your score is stuck at 1 or 2 and no matter what you try, you just can’t seem to get it to rise.

But what is AdWords Quality Score, why is it important and how is it calculated?

Once you understand the answers to these questions, you’ll be able to improve the Quality Score for all your keywords and save money too.

What is AdWords Quality Score?

Just think about it, what is the purpose of Quality Score?

Google prides its self on providing users with relevant search results to queries. Quality Score is their way to ensure that only the most relevant AdWords ads appear to users.

Why Is Your AdWords Quality Score Important?

The reality is that AdWords calculates a Quality Score for a keyword every time it matches a search query. In general, the higher a keywords Quality Score the lower your bidding costs and the higher the position your ad will appear.

What this means to you is that the higher the Quality Score for your keywords, the less you pay in bids.

How Is AdWords Quality Score Calculated?

If you’re like most people, when you start using AdWords for the first time you might find the way your Quality Score is calculated and keeps changing very confusing.

What is actually happening is that when you create your brand new campaign, Google calculates a provisional Quality Score for each of your keywords based on how the keywords you choose have performed in the past when used by other advertisers and how relevant your ad is to those keywords.

The right thing to do therefore when setting up a new campaign is to divide your keywords into small ad groups of 10 or less closely related keywords. Each ad group should trigger at least one relevant ad that includes within it the most popular keyword in the ad group, ideally in the title and in the first line of the text.

The landing page of your ad should also point to the most closely related page of your web site for those keywords and not your home page.

As time passes by, Google will evaluate your landing page and the rest of your web site.

Therefore your entire web site or at least a significant amount of the content on it needs to be on the general theme of the keywords you’ve selected.

Now, as your account starts to mature, so the Quality Score of your individual keywords will change based on their performance. If the ad your keywords trigger has a high click-through-rate then it’s likely that your Quality Score will rise, poor click-through-rate and it will probably fall.

As a rule-of-thumb you should be aiming for a click-through-rate of at least 1% for all your keywords.

What Is Google Actually Looking For?

The actual formula for calculating a keywords Quality Score is a closely guarded secret. However, we do know what Google looks at when making the calculation.

Your AdWords Quality Score is calculated differently depending on if you’re using Google and the search network or the content network.

For Google and the search network, factors used to calculate Quality Score include:)

• The historical click-through-rate of your keyword and the ad it triggers.
• The historical click-through-rate of your entire account. The historical click-through-rate of your domain.
• The quality of your landing page.
• The relevance of the keywords to the ads in your Adgroup.
• The relevance of the keyword and matched ad to the search query.
• Your accounts performance in the region you’re targeting.

For content network, factors include:)

• The ads past performance on the target and similar sites.
• The relevance of your ads and keywords in the ad group to the target site.
• The quality of your landing page.

The best way to improve your keyword Quality Scores is by optimizing your account. This entails making sure that each of your ad groups contain descriptive ads all advertising the same product or service, and that each keyword in the ad group closely relates to the ads.

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Adrian Key is editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Learn more about improving your Quality Score and discover resources, ideas and tips to improve your AdWords campaign at: ==>> http://www.adwords-adviser.co.uk/

Finding The Best Google Adwords Keywords

By Jackie de Burca in Google

If I had a pound for every time I saw a Google Adwords account stuffed full of broad match keywords, I would be lazing around on a tropical beach. Before entering into advertising on Google Adwords it is a must to understand the differences between the keyword match types as well as the amazing scope for serious money making long-tail keywords. This system for finding the best Google Adwords keywords can be applied across all PPC advertising campaigns on other search engines.

If you are setting up a new campaign or a brand new account start with your own website using the Google Search Based Keyword Tool. This tool is excellent as it scans the content of your website, picking up keywords and providing data on monthly searches, competition, suggested pay per click bid amount, and shows your ad and search share where appropriate. These will be keywords that are not already in your account so if you have an existing account it can highlight these ideas.

This tool can be found at http://www.google.com/sktool/# – you need to enter your website name if it is not already there and you need to be signed into your Google Adwords account to access the fullest information.

There are numerous keyword tools available but as this is free and as it scans your website it is a logical starting point. There is the option to save the draft keywords and export into a spreadsheet format. They can also be added directly into your adwords account, however if doing it this way put them into a temporary ad group so that they can be split properly later.

Apart from associating with your website the Search Based Keyword Tool has a command which is found at the bottom of the page called “Or see top keywords across all categories”. Click on this blue writing and choose the box at the top of the page which says “Words or phrase”. Here it is best to start with a core competitive keyword such as “bingo” as then it will come back with a lot of information.

Drill further down into important keywords next by using the Google Insights for Search tool. This gives an expansion of whatever keyword you enter providing more keyword ideas but importantly you can see at the same time geographically where these keywords are most popular. Additionally this tool gives the historical trends of the keyword currently going back to 2004.

Google Insights for Search can be found at http://www.google.com/insights/search/# .When using it for the first search in the filter leave it as Worldwide as this can supply you with some surprising trends. Then do the search again but choosing United Kingdom or whatever territory you wish.

When you have exhausted the research using these tools, saving the information on a spreadsheet as you go, then the next step is to split the keywords into core competitive keywords and long-tail keywords. Core competitive keywords being the obvious ones that everyone bids on such as “car insurance” and the long-tail keywords being more specific versions of these such as “cheap car insurance london”. The reason for doing this is so that when it comes to allocating budget it is possible to ensure that it will be done more profitably.

Next you need to divide them up into related keywords that can be developed into the ad groups of one particular campaign. So an insurance company that does many types of insurance will have car insurance, motor insurance, commercial insurance all as separate campaigns. In retail it should be according to either brands or stock type, such as dresses, jeans, shirts etc.

If you have enough space in the Google Adwords account ideally there should be a separate campaign for Exact Match keywords, another one for Phrase Match and another one for a period of time for Broad Match keywords. The official limit is 25 campaigns within the account. The reason for doing this is again budget management. The exact match keyword is the ideal situation as this word or phrase of words is all the potential customer has typed in, therefore the keyword and ad text can be 100% controlled to mirror the thought process of the potential customer.

When campaigns have been set up very well then budget can be allocated appropriately to long-tail Exact Match keywords and core competitive Exact Match keywords. The Phrase Match keywords means that someone has typed in something either before or after the keyword, which in some cases can be fully relevant to your products/services but in other cases not. By adding in negative keywords this can be controlled to some degree. In the case of Broad Match keywords these can sometimes be dangerous, as this match type is more of a loose association with the keyword or phrase you have entered.

Finally make sure you develop more long-tail keywords by adding words such as “cheap” at the beginning and end of the keyword phrase, unless of course this is not appropriate. The same applies to “online”, “buy” and “sale” to name a few. Developing the best google adwords keywords this way will both save you a lot of money and increase profits.

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Jackie de Burca wants to help you make more money by understanding how to find the best google adwords keywords. Use the google search based keyword tool and google insights for search as part of this process.
http://www.cwa-europe.com/paid-search/finding-the-best-google-adwords-keywords/76-17.html

How To Create High Quality Landing Pages For Google Adwords

By admin in Google

Google Adwords can drive you crazy with its “secret formula” for favorable ad placement and impressions. “Do I have the right keywords?” “Maybe my ads aren’t eye catching.” Just when you think you’ve got the formula figured out, Google changes the rules. Here is a tip that will work no matter what…deliver what your ad promises. More than anything, Google wants you to help them create a positive experience for their users. Create a quality landing page that does that and you and Google Adwords will become very good friends.

Too many Google Adwords marketers spend their time on keywords and ads, and leave the landing page out of the equation. Doing so can leave marketers scratching their heads when their cost per click remains high and conversions remain low. Despite all of the complicated theories about how to succeed with Google Adwords, it comes to this one fact: Google rewards or punishes its advertisers based on how well they solve the problem that Google’s searcher has. If your ad says “Learn Guitar In 2 Days” then the content on your landing page better have them playing like Eddie Van Halen within 48 hours. Anything short of that will, sooner or later, result in a Google “slap” where your impressions from Google Adwords are severely reduced or cut off altogether.

Here are some key elements of a good Google Adwords landing page:

1. Deliver on the promise of your ad – As I said before, this is the biggest key to success. If you solve the searcher’s problem/issue, you win. If your searcher clicks off of your page and begins another search, Google tracks it and penalizes you. Deliver on your promise and Google rewards you with lower cost per click and more impressions.
2. Make your page original – Unlike in the past, mass produced “replicated sites” no longer work. Google values giving their searchers unique and high quality information. Mass produced site, with their duplicate content, was watering down Google’s search results so they put an end to their use by penalizing advertisers that used them. Your landing page is your chance to “wow” your visitor. Make it count by making your landing page unique, novel and personal. Google will reward you for ending a search on your landing page by lowering your cost per click and increasing your number of impressions.
3. One page does not fit all – Your visitors decide in just a few seconds whether to stay on your site or click off. Be sure the top of your page matches the ad they clicked on. This is where, as good marketer, you can really excel. Maximize your conversions across all ads by creating a landing page for each ad. This mainly involves customizing the top portion of the page. The rest of the page can remain the same for all pages.
4. Get to the point – How long should your landing page be? Exactly as long as it takes to convey your message effectively. No more, no less. Grammar counts! Leave the misspellings and bad punctuation for the amateurs.
5. Have a goal in mind for your visitors – Are you trying to make a sale or get a lead? Have a goal in mind before creating your page and write your copy to lead them to that conclusion. Focus on one goal per page.
6. Increase conversions with a bonus – Everyone responds to “Free.” Adding a bonus to sweeten the deal will increase conversions. Information products work great and they don’t cost you anything.
7. Credibility counts – You are an experienced, successful business person. Your page should convey that. Graphics should augment your page copy, not compete with it. Leaving white space on your page is a good thing. Also, audio or video that launches when your visitor accesses the page is a big no-no. Your page should be welcoming without looking like a Vegas billboard.
8. Be trustworthy – Trust is a huge issue online. Anything you can do to be transparent is a plus. For example, are you a member of the Better Business Bureau? Put your member logo on your page! Same for site security certifications. Also, let your visitors know a little bit about you. Nothing really personal but you want your readers to feel like you are a real person.

This can seem like a lot to remember until you understand that all of these tips boil down to being a real and genuine person online. With billions of pages of content to wade through, people crave quality and trustworthy professionals to do business with. When you think about it, Google Adwords has set the bar very low for online marketers. Be a professional and deliver on your promise, the same as in any other kind of business. Just these two simple things will give you a huge advantage over the competition.

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Trish Thackston – Still struggling with your online marketing efforts? Brookview Partners mentors new home-based entrepreneurs using our proven five principle approach. Click below to get our free report => http://www.thehomebusinessroadmap.com

How Google Reader and Google Alerts Can Help Your Internet Business

By admin in Google

Many people spend hours each day researching the latest and greatest internet marketing tools and their competitors to get their internet business on the cutting edge. Google has two tools that can really help you stay on top of the most recent information without you spending any of your precious time doing the research yourself. Google does all the research for you and alerts you of new information on topics that are important to you. Two of these tools are Google Reader and Google Alerts. They can work hand-in-hand as your research assistant and give you more time to work on other projects or give you more free time with your family.

Google Reader is a tool that constantly checks your favorite news sites and blogs for updated content so that you do not have to spend time checking them all yourself. It is a consolidated view of all your favorite sites and shows you when updates are available for topics that you find important. You don’t have to spend hours searching each individual site for new information. Google Reader does all the hard work for you and saves you tons of time. It also makes sharing the information you find with friends and networking partners easy, too. It even allows you to post the information on your blog or website to give it fresh content without taking tons of your time. A tool like Google Reader can allow you to become a much more efficient internet marketer, which is a priceless tool for any internet business owner.

Another tool that can work with Google Reader is Google Alerts. Google Alerts takes things to the next level by emailing you whenever new results for your search terms show up on Google. You can also have your Google Alerts sent to your Google Reader account or iGoogle page. This tool gives you tons of options. You can get updates on news, videos, web pages, blogs and Google groups. Google Alerts allows you to decide how often you want to receive updates, whether it is once a day or each time there are updates; you can customize Google Alerts to fit your needs.

These tools allow you to keep your business on the cutting edge by keeping you current with moves that your competition are making and staying current with changes in your industry. Real-time information like this can be priceless towards the growth of your company. Google is full of amazing information, and with tools like these it can be easy to stay on top of things without spending tons of time doing research. With the time these tools can save you, you can get ahead of the competition and enjoy more time with your family and friends. These tools can really help you with your internet marketing research so that you can grow and expand your company faster and more efficiently. They make it easy to find out about the latest internet marketing techniques and keep you ahead of your competition. Go and give them a try and see how amazing Google Reader and Google Alerts can be.

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For more tips and information about internet marketing, check out: StartRankingNow.

The Ebb and Flow of The Search Engines And How This Affects Ranking

By Dave Talbot in Google

A lot of businesses employing an SEO consultant or link building company will often spend countless hours checking their Google ranking to make sure they are seeing progress but is this really necessary and are they focussing on the right aspects of the marketing campaign.

Equally they may insist or the consultant may offer monthly report to show that rankings have moved up (and sometimes down) but feedback shows that many business owners do not really understand the report they are getting, as they are expecting a definitive (the search engines are anything but) report, so when they check their rankings they are different but they don’t understand why.

This can lead to a level of distrust on occasion between parties but in reality it is merely a misunderstanding of the natural ebb and flow of the web from the business owners perspective, or perhaps a failure by the SEO consultant or link building company to fully explain the natural state of things to their client before the start of the campaign.

The purpose of this article is to provide business owners with a generic non technical third party perspective on the natural noise of the net,as well as highlighting a number of questions that they should be asking themselves before placing too much emphasis on a simple snapshot of time as the measure of success of the SEO campaign.

Variations in Google (and other search engines) happen on a constant basis which all affect ranking to one degree or another, for example these variations could include: which data center is serving your results (Google relies on a number of different data centres not just one), or what is today’s or even this hours Google algorithm variation that is being used to shuffle and sift the billions of pages in the index to give you your results.

Equally the discovery of a new page on a site or even a link pointing to a site can make a difference as can variations in your page content, and (simplistically) based on this Google does its shuffle and produces the search results that you see.

Are the results the same hour by hour or minute by minute? Well the answer is a definite no and due to these factors two people conducting the exactly the same search could see a different result at exactly the same time, a situation that is further clouded as more localised results are presented in the search engines. Additionally even if you were to conduct exactly the same search an hour (and sometimes minutes later) the search result can vary.

So does this make a ranking report a wasted piece of paper? This will depend on your perspective and understanding of what you are getting so the answer is yes and no.

A ranking report in whatever form you receive it (generally the more you pay the more elaborate it is) is merely a snapshot of time which is subject to a huge amount of variation. In my opinion it should be used merely as a yard stick of performance over time and at best should be used to monitor the trend of the SEO campaign (which could last from a few months to over a year depending on the competitiveness of the clients market) not be seen as a definitive performance metric.

The other interesting fact is that many ranking reports are produced using software that actually violates Google’s terms and conditions by automatically querying the search engines, so to get round this often the report is produced by querying the search engines anonymously from behind something known as a proxy server.

This fact alone can equally skew the reports findings depending on the proxy servers worldwide location.

Instead of watching for potential website ranking changes try to spend the time adding or organising more pages or relevant content to your site, as this will be much more beneficial both in the short and long term.

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Author: Dave Talbot: Correct search engine optimisation and link building services are vital ingredients for any websites success in todays online world. Without them most websites will simply not be found and as a result will never be successful visit =>> SEO Southampton for information on effective website marketing strategies

Google Adwords. Goldmine Or Minefield?

By admin in Google

The global financial downturn is driving millions of people to try to earn extra income from the Internet, without losing what little they have.

Many thousands of internet entrepreneurs have succeeded and attained financial security. So what is their secret? How do they get a steady stream of visitors to their website and how do they persuade them to click the “Buy Now” button? By far the majority of marketers use a combination of Google Adwords and Search Engine Optimization.

Google Adwords carry millions of small ads every day, for every conceivable product or subject imaginable. So it must be the way to go, right? Sure, many people are making a good living from Adwords and a few can make a fortune at it. But, if you’ve tried it, then you’ll know it the true difficulties involved.

Being potentially very profitable, this market is very difficult to break into. First, you have to learn how this thing works, then you have to constantly improve your ads and you will need to spend money before you find the best performing keywords and the most profitable ads. You can set a daily limit to your spending but just twenty dollars a day will mop up 600 bucks in the first month.

Most popular keywords cost anywhere from 50 cents to 2/3 dollars per click, so twenty dollars won’t buy many clicks and, at a click-through rate of two or three percent, you will not get many visitors per day.

There are only about eight slots for ads on each page of Google, so the competition for these slots, particularly on the first page of results, is very fierce and often very sneaky. Each of the eight “tenants” of those valuable places on Page 1 are striving to get to position one, which, on average, gets over 70% of the traffic on that page and the only way to do that is to push the others down. All the Adwords users on the second and third pages are also fighting to climb up the greasy pole.

It is now possible to buy software that will allow you to spy on details of competitors’ campaigns and to see what keywords they are using and even what they are paying for each keyword, so you can potentially bid slightly higher and gain a higher position. If you do get your ad on Page One or Two, someone will be sniping at you with this type of software. Even if you have gained a comfortable position on Page 1 of Google, it is a constant struggle to maintain that position.

There is an alternative approach to running a successful Google Adwords campaign. You can employ a specialist team of experts, with the experience and the time to do the whole thing for you. The problem is, they won’t be interested unless you’re going to be a big spender on Adwords. That’s why I say that Google Adwords may be one of the most difficult ways to make money on line, certainly for a newcomer with little money to risk.

So how about Option Two? Search Engine Optimization. Surely this is the ultimate solution!

You learn how to design and build a web page which meets all Google’s guidelines (and I’ll tell you what they are) and then you get on Page One, with a page which costs nothing to be there and wait for the money to roll in. How cool is that?

This is all you need to do. Find a suitable keyword phrase (preferably 4 or 5 phrases) which gets at least 100 searches a day and which does not have many heavy hitters in the competition. 1,000 searches a day is obviously much better but is likely to have strong, well-established competition.

Then you need to get a domain name which incorporates the main keyword or phrase and build your web page so that it includes the keywords in the Title of the page; in the Description of the page; in the URL of the page; in the Headline of the page and in the Anchor Text of all links to other websites. That’s not too difficult, is it?

Then, to convince Google that yours is an “Authority” site, you need to get multiple links to your page, from other related sites, dealing with the same subject, whether it is Health, or Family, or whatever. The more important these other sites are, the more weight Google gives to these links. I can tell you, getting these links is hard work.

Here’s a real example. My website is on Page One of Google, for the phrase “Stop Arthritis Pain”, out of 2.1 million results. Last time I looked, it was at position 6, on Page One, and has been there for months. The same search phrase is on Page One of Yahoo (at position 2), out of 21.7 million results. Impressive eh?

I’ll bet you’re thinking “that page must be pulling in a ton of money”. Well, it isn’t. The reason is, that keyword phrase is not a popular search term and only gets about 20 visitors a day, so it makes a few dollars a day but nothing significant. Think about those other twenty million pages, who are getting even less traffic than those on page one.

So, if you can get onto Page One of the big search engines, you may make a lot of money but 99.9% of the pages up there are having no impact at all, in terms of making money for their owners. In many cases, it’s a lot of time and effort for no reward.

A well established method, used by High Street businesses for many years, is gaining credibility in online marketing. Make money by giving stuff away for FREE! We’ve all heard of BOGOF – “Buy One, Get One Fee!” How about, “Get this valuable stuff, without buying anything”? Many internet marketers, smarter than I, claim to be making excellent earnings with this method and without the aid of Google Adwords or the Search Engines.

This is a quote from an expert, who has many profitable websites from using these methods -

“There is no more powerful way to sell your product than by ‘preselling’ it with free and useful information, typically with a free ebook.”

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Ken Charles – Learn who this guru is and see how he makes huge money, with exactly this method. His Free eBook is packed with detail and with Free Software as well. Get it Now, at Harvey Segal and decide for yourself.

© Copyright 2009 All rights reserved. Jayde Online, Inc.

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