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To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus, increasing the possibility that a prospective web surfer will have an interest in their products and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content was the most important factors that are taken quite seriously. It still is. With the allure of money, of course.

Graeme Briggs.[briggo] - For more great tips, visit my blog at http://briggosaffiliatecashsecrets.blogspot.com Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at my website: http://affiliatecashsecrets.com/?71487Learn how you can start making a fantastic income working from home with your family and using your home computer.http://nehoma.com/grabri506 .

Tags: adsense, google adsense

If webmasters want to monetize their websites, the way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Move the Adsense from the bottom pages of your site and put them at the top. Do not hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the best tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

Others have done it, there is nothing wrong trying it out for yourself.

Bill Luszey

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These tips have helped me and many others dramaticly expand their internet marketing presense. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate website when you sign up at my website: http://affiliatecashsecrets.com/index/67956/5

Tags: adsense, adsense earnings

A large number of web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, I recommend that you try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to help protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.

Bill Luszey- These Tips have helped myself and many others from having problems with google adsense click fraud. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at my website: http://affiliatecashsecrets.com/index/67956/1

Tags: adsense, click fraud, google adsense

In general, Google gives precedence to older site’s in it’s results. That is, if two identical sites existed, the older of the two would likely rank higher in the search engine results than other.

This makes logical sense of course.

If a website has been up and running for some years it is likely that the webmaster cares enough about it to keep renewing it each year.

Equally his visitors like the site enough to keep returning - thus making it worthwhile for the owner to continue working on it.

Conversely spammers throwing up hundreds of por quality sites realise that their type of sites tend to be banned from the search engines quickly so these sites never last long. After all, why pay to renew a site if you can’t get any visitors to it?

And so this leads us to the mysteries of website aging.

In short, when you launch a new website you will typically have to wait anything between 3 and 6 months for it to really start performing well in Google.

Because of this, older domain names and sites have value purely in terms of their age. Indeed, some internet marketers refer to “aging” a website like a bottle of wine, for best results.

For new web masters this is often not a possibility but as your website empire expands you may want to consider this process for faster results.

The technique is incredibly simple, and essentially involves planning ahead.

You decide on the web site(s) you will likely be building in the next 3-6 month window and buy the domain names now. You stick up a one page “holding site” - the sort that simply says “This site is coming soon” - and then get it indexed in Google.

When it comes to the time to actually build the site you have a well-aged domain.

Another tactic in the websitw aging arena is to register domains for longer periods of time for the very reasons discussed earlier.

Some entrepreneurs have claimed that registering a domain for 2,3 or more even years rather than the standard 1 year will help to convince Google that you’re in for the long haul and that you aren’t planning any “funny business”.

One final technique to discuss on this topic is that of buying existing sites or domains that have been registered in the past.

Here’s an example.

Someone buys a domain, builds a website and markets it. They start generating links to the site buy eventually for whatever reason they stop paying attention to the site.

You may well be able to convince this person to sell you their site - a pre-aged site - for next to nothing which you can then turn into your own site for an instant search engine advantage.

Alternatively you can wait until the domain name expires and hope the owner doesn’t bother renewing it.

You could then snap up this domain for the price of any other - but this time it is pre-aged. It’s already in Google’s index and has links pointing to it.

So you bought yourself a considerable asset at a knockdown price.

Richard Adams has been teaching about ecommerce and online business since 2000 and has a free report for you on how to accept credit cards.

Tags: domain name aging, domain names

You may want to check out Google AdSense affiliate programs (www.google.com/adsense).

With AdSense, you earn money by displaying small Google text ads on your website. Whenever one of visitors clicks on one, you earn a small fee.

You won’t necessarily make scads of money with Google AdSense; however, once you’re up and running, you can enjoy a steady extra stream of profits — without doing any extra work!

Google AdSense is NOT for everyone, however.

Can YOU make money with Google AdSense?

AdSense may be right for you if…

You have a content-rich web site with lots of pages containing information on specific topics. Ads relating to your web page content will be displayed, so visitors searching for information that you offer should be interested in the products or services these ads offer.

That greatly increases the chances that people will click the ads — and make you some extra cash!

Your website contains content related to “big-ticket” items like holidays or electronic goods. These items attract higher bids from advertisers for the relevant keywords that generate the ads.

And, as the AdSense publisher, you receive a percentage of the bid amount — so the higher the better from your point of view!

You run a content-rich non-commercial blog. The search engines LOVE the fresh, relevant content that blogs produce. And the more people who can find your site, the greater number of click-throughs you’ll receive.

Many blogs successfully make money with Google AdSense to cover their hosting fees and other overhead costs.

You don’t want to spend time looking for advertisers. Finding paying advertisers can be difficult, time-consuming, and ultimately not very lucrative, unless you have a site with VERY high volumes of suitable traffic.

But if you want to test third-party advertising on your web site, AdSense takes away the need to try to find suitable advertisers — freeing you to work on other areas of your web business, like developing new products.

You may want to give Google AdSense affiliate programs a skip if…

You sell a product with a lot of competitors. Although AdSense allows you to block up to 200 of your competitors’ URLs, you still run the risk of their ads showing up on your site.

Obviously, advertising competing sites on your own site is not the best business strategy, and it’s crucial that you assess how much of a risk this would be for your business.

You sell products and services through your website, and you don’t want potential customers to be distracted from your sales messages. AdSense ads could affect your sales, depending on their placement (on sales pages, order forms, etc).

You already have loyal advertisers. Displaying AdSense ads on your site can upset your current advertisers — especially if their revenue is affected as a result.

So you need to consider the risk of upsetting them and possibly losing a steady stream of income.

That said, Google AdSense affiliate programs are relatively simple ways to create extra streams of income for little work.

One of the best places to look when it comes to choosing an affiliate program is an affiliate program directory.

An affiliate program directory is simply a website that features a list of affiliate programs for you to explore and potentially sign up for. And depending on the directory you use, you can find literally tens of thousands of programs to choose from.

In fact, AffiliatesDirectory.com, a very popular affiliate program directory, currently lists 7,429 affiliate programs!

Some other top affiliate directories include:

www.associateprograms.com
www.refer-it.com
www.affiliatetip.com
www.affiliatefirst.com

If you’re wondering how to use an affiliate program directory, it’s relatively straight forward…

Pinpoint your category.

Most directories will feature a list of categories,such as “computers” or “travel” for example, to help you narrow your search. Simply click on the link and follow it to review a list of affiliate programs that offer these types of products or services.

Use the search field (if there is one.

Alternatively, look for a search box that allows you to enter the name of a particular product or service, and search the directory this way.

Do your research.

Once you narrow your search down to several affiliate programs, take your time to look into each one to make sure it’s a fit for you before you sign up. (Hint: Read all of the small print!)

Whichever way you search, the good news is there are affiliate programs for almost everything you can think of, so you should have no problem finding one for a product or service that will appeal to your target market. Bjorn Brands is a successfull enterprenuer who transitioned from having his own building company to a great online business. Download his FREE eBook “The Affiliate Marketing Roadmap” right here http://www.moneyacces.com/freelesson/The%20Affiliate%20Marketing%20Roadmap.exe (no opt-in)

Forget the Computer Age or the Internet Age, centuries from now our current time will probably be referred to as the Google Age. This assumption is not exactly a great leap of faith; Google has quickly permeated into mainstream culture to become an underlying factor of everyday life, a tightly woven backdrop to our lives. But never make the mistake of trying to define Google as just a search engine or you will miss the true calling of this little “Backrub”, which was the original name used by its founders Larry Page and Sergey Brin in 1996. Google as we now know it debuted in 1998. The name Google is a twist on the word Googol, a number represented as 1 followed by 100 zeros. After everything is said and done, it will more than likely refer to Google’s net worth - monetary or otherwise.

But forget search engine, for regardless of the founders’ intentions or company’s objectives, Google is and has always been the ultimate marketing machine. A massive marketing machine that is just now gearing up and aiming for more and more lofty heights. These heights seem to increase each day as Google quietly rolls out program after program.

All noble ambitions aside, Google is the perfect marketing machine. Google has no equals, and it is very close to getting a stranglehold on the real power behind all marketing, which is information. Marketing is information. Information is marketing. Great marketing is supplying the right information at the right time. Google more than any other entity on the web or in the world, for that matter, fulfills this criterion at its very core. Google is re-writing the book on how products are marketed.

Google now has over 60% of the search traffic in the U.S., with a staggering 7.3 billion monthly searches. In some countries Google’s search share is 80% or more. (Source: comScore) Those webmasters who have number one keyword listings in all three of the major search engines will know Google is the only game worth playing because it delivers by far the most traffic.

While MSN and Yahoo! are still major players and are listed in the top 5 traffic sites on the web, what most people don’t realize is that (unlike the other two) almost all of Google’s traffic is search traffic. >From a marketing perspective this is extremely important since search traffic can deliver the highest conversions (sales) mainly because it lets you capture the potential customer or client when they are in the right mindset to buy or to perform an action. Obviously the key to successful marketing is finding the buyers and clients for your products and services. Google has forged itself as the ultimate “middleman” as more and more of the world’s business is performed in cyberspace. And as everyone knows the “middleman” can reap huge profits and hold enormous power.

Google, within its Adsense program, now offers CPA or Cost Per Action where marketers can now receive larger returns for displaying Google’s links on their webpages. As any professional marketer will tell you, you can get 10 times the revenue by promoting affiliate products rather than the Adsense code on your sites. But by adding CPA and other affiliate products within the Adsense program, Google has made it more attractive to serious online marketers.

Another step in that same direction is Google’s acquisition of DoubleClick, which includes the massive online affiliate marketing network Performics. This means Google can now bring any customer full-circle from initial search to checkout.

This may have dire consequences for large, lucrative third-party affiliate networks like Commission Junction and LinkShare. Online marketing and ecommerce is growing at a blistering rate, and the company that controls the majority of these transactions will wield enormous power. Will make the Medici look like paupers.

Those marketers who have managed to acquire number one listings for their targeted keywords in Google’s organic search are smiling all the way to the bank. Mainly because Google commands enormous trust with the surfing/buying public and this is demonstrated through higher conversion rates. Likewise, those who have mastered the Adsense and Adwords programs will know Google is an excellent source of online income.

Most of the complaints against Google stems from its PageRank system, which is supposed to be Google’s version of online democracy in action, a link is a vote for your page or content. The higher the number of links, the higher your page will be ranked in Google’s index or SERPs - Search Engine Results Pages.

So far Google has played fair, giving even the smallest webmaster the opportunity to capture top Google listings if they produce superior or popular content to the surfer. Some would even argue Google’s recent crackdown on sites offering paid-links can be seen as evening the playing field for the small webmaster or marketer who obviously doesn’t have the economic clout or resources to buy their way to the top of Google’s listings.

Keyword rankings may be the ultimate equalizer and determiner of online wealth. Those who can reach the top positions for their chosen profitable niche keywords will have companies and service providers lining up to do business with them. The fallout can prove extremely lucrative for both parties.

However, few marketers or webmasters forget who is really holding the cards; Google controls all steps along this marketing tunnel with its search listings, Adwords and Adsense programs. The only dark spot on the horizon could be monopoly issues, but Google probably has enough reservoirs of public goodwill and deep enough corporate pockets to squash any claims. As Google’s dominance in the search market becomes greater, Google will have control of all segments of the online marketplace. Why should Google stop there, why not go into Radio, TV… as the Internet gradually mutates into a billion+ interactive TV channel universe (as many believe it will) who do you think will be at control central offering you a nice free remote?

Then there is also Google’s planned broadband 700 MHz bid; one can only speculate on Google’s intentions. But Google must find a way to transmit its information at no cost to its users. Could it mean free wireless Internet for everyone on free Google boxes or gadgets of some form, usable and accessible anywhere in the world? Anything is possible because the stakes are so astronomical and the marketing revenue so vast, Google must get its information seamlessly and instantly to the end user at all costs.

One can only guess at the enormity of the marketing power Google will yield in coming years as the Internet slips out of its teen years. But it won’t be just marketing, the influence of Google on all aspects of our lives will probably grow exponentially and that influence will be huge.

For the true power of Google is only just now beginning to be glimpsed; only as more and more of the Google pieces fall into place will we truly fathom what life will be like in the Google Age. Google’s power, reverence and respect will no doubt be so enormous it may lead some to make comparisons to a higher power that has guided most of the life on this planet so far. Which could also lead one to muse, at least they got the first two letters correct.

Author:  The author, a former artist and teacher, is now a full-time online marketer who has numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools or Marketing Tool Guide Copyright � 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

I got into search engine optimization back in 1998. Of course back then SEO was a lot simpler than today. All the tricks like keyword spamming and invisible key phrases worked like a charm. Better still, little tricks like these were acceptable. Not anymore.

In fact, most old-school tricks don’t work today and many can get your pages banned. This is great news for you. Over the next few minutes I’ll show you how to make Google absolutely LOVE your web pages and help you jump to the top!

This is all you need to know… Search engines today place 90% or more of their ranking priorities on content and links. Keywords are still important, but more so in the text of your pages than in any sort of META tags.

Simple, right? It really is. The first step is to find the best keywords and place them just right in your web page text. Next you need to get great inbound links. And finally, you need to monitor your progress closely (and that of your competition.)

Part 1: How to Find the Best Keywords

Google gets more searches than any other search engine so let’s peek into their database. Check out https://adwords.google.com/select/KeywordToolExternal and type in any keyword or phrase you can think of that you believe your target audience is looking for. Not only will it give you tons of data on that and related keywords, it will also provide “Additional Keywords to Consider”, which is a section at the bottom of the page.

BIG TIP; Try to use specific keyword phrases whenever possible. Let’s say you have a web-page dealing with floral delivery. Instead of just the word “flowers”, which has 233,000,000 competing pages on Google, try “send flowers”, which has 1/10th the number of competing pages. Better still, think like people speak (I.E./ I’m sending flowers to my mom.) As it turns out, a lot more people are searching for “sending flowers” than are searching “send flowers” and - here’s the best part - “sending flowers” has less than 1% of the competing web-pages as the search term we started with, “flowers”. Now that’s impressive! You have an advantage over about 99.5% of your competitors with just that single tip.

Now take the top three or four keywords (and keyword phases) and list them in order for best to second best and so on.

Part 2: How to Develop the Best Possible Content

Content is king! If you take nothing else away from this article, make sure you take this. Producing search engine friendly, optimized real-person content is key to your success. Today’s search engines can read a page just like a human would. And thanks to natural text algorithms, the can easily tell if you are writing your pages for real people or just trying to get better ranking. With this tip, you can do both!

First, call a good friend and describe exactly what you want to tell your web visitors. Now write it down, word for word, as close as you can remember it. If you can record it, that’s even better.

Now go back through your text and fit your top keyword as close to the beginning of the first sentence as possible. Now place your number two keyword someplace else toward the beginning of your first paragraph. If possible, try to get your third keyword into the end of your first paragraph or the beginning of the second paragraph.

Repeat this concept using only one of your keywords for each of the next three paragraphs. Try to make it fit naturally toward the beginning sentence or two of each paragraph.

Now do the reverse for the very last paragraph. Put your least important keyword at the top of the paragraph and end with your most important. This shows consistency.

Finally, try not to repeat any keyword more than three or four times per page. Make it flow naturally.

Part 3: How to Get Great Links and Monitor Your Site

Having quality inbound links can account for more than 75% of you search engine optimization success. Getting these links is the crucial step that will get you over the top. Next you need to monitor your progress and your site’s status (how search engine really see it). This will tell you not just where you are - but where you are likely to be. In the old days, we used to do all link work and monitoring by hand - and it took a long time (I averaged about 16 hours per week - per site!) My advice to you is to find a good SEO tool and let it do the work for you. If you get the right product, it’s the best money you’ll ever spend.

I used WebPosition Pro for a couple years but switched to SEO Elite because it has automated linking, which I find to be the most time-consuming aspect of SEO. Both are excellent products for tracking and reporting however.

#1 Pick: SEO Elite http://www.SeoEliteWeb.com Cost = $167 (lifetime free upgrades and no annual fees) My Results: 121 top 5 rankings on Google in three weeks - Mostly 1’s and 2’s. Top Features: Finds best link partners; Automates link process; Provides great Site Monitoring Comments: I bought SEO Elite in 2005 and have used every upgrade - never spending another dime. I retired my other three programs after using this for just three months.

#2 Pick: WebPosition http://www.webposition.com Cost = $389 WebPosition Pro or $149 Standard (plus $99 per year subscription fees for either) My Results: 44 top 5 rankings in Google in eight weeks - Mostly 3’s and 4’s. Top Features: Site Monitoring; Great reporting; Site Critic Comments: I stopped using WebPosition because there were no automated linking capabilities. I did however really like the reporting.

Now you’re ready. Good luck!

Author:  Michael Small is the founder of free SEO (search engine optimization) site http://www.SEOpartner.com and author of numerous search engine optimization books and whitepapers including the SEO Notebook, available at http://www.theSeoNotebook.com

Google Adwords is a very effective form of internet marketing. When designed properly, you can gain access to a large segment of internet users. And, you can access a highly targeted market.

Major components of Google Adwords are the ads and the keywords. Lets take the ads first..

The Title Line For Your Google Adwords
The ads are constructed with four lines. The first line is the title and contains a maximum of 25 characters. Usually the title contains a major keyword or key phrase. Always mention what you are offering in the title.

The First Description To Attract Your Viewers
The second line should mention benefits to the shopper; why he or she should buy from you rather than the other guy. Google gives you a maximum of 35 characters to highlight the benefits of your product or service.

The Second Description To Seal The Deal
The third line can continue with some benefits but it should contain a call to action i.e.buy, sign up , etc. Again you have a maximum of 35 characters including spaces.

Tie It All Together With a Your URL
The fourth line contains the website’s URL and the last line contains the URL of your destination page or landing page. This lets you determine what you want the shopper to see first and that first site must be relevant to your ad.

When a user enters a search query on Google.com, Google scans keywords on each webpage to see if that page matches the search. Google then shows the webpages that most relative to the word or phrase entered in the search. Google also displays ads in response to search queries. But with ads, Google scans the keywords that you’ve chosen to represent your business. When a user searches for keywords you’ve selected for your ads,your ads can appear next to the search results.

Preparing ads that will get shopper clicking can be difficult. However, with Adwords you will know right away if you are doing it correctly. The number of clicks and price of the clicks will tell you immediately.

Google Adwords provides you with plenty of help. Google allows you to put up as many ads as you want . This way you can compare the results and select the most effective ad. This is called split testing and that can be expanded to the landing page as well. In fact, Google has a routine allowing optimizing multiple variables in the ad and in the landing page. How that works is beyond the discussion here but will be described in a later article.

Using The Right Tools
Writing relevant ads depends upon the keywords and phrases. So how do you get those effective keywords? Start with what you and only you know about your business or product. These keywords of course are related to your business are product. Guess at how people would request your product or service and then you will have a good start at selecting keywords and phrases. Here again, Google helps. Google has a keyword tool that generates keywords from the few words that you might think of initially.

The tool not only gives you suggestions of many other keywords but it will provide you with estimates of the traffic and cost per click level. These are only estimates but the data utilized to calculate those estimates comes from Google’s giant database.

Another keyword tool beyond Google is Wordtracker. In Wordtracker, you can input a root word and it will generate many possible keywords. It also has a comprehensive keyword research capability. Each keyword is evaluated for daily traffic and competition. After you select one level of a keyword, wordtracker allows you to dig deeper and locate more targeted keywords and phrases. Targeted keywords and phrases are really important for achieving profitability.

Utilizing the keyword tools available, you will probably end up with more than enough keywords and you can then began to narrow your selection to the most cost effective ones for your business. Usually two to three words or phrase is best for any one ad group. That number will be easier to control and monitor and is more likely to generate a higher conversion rate. I’ts not the number of click that you are interested in but it is the number of clicks you convert into a customer that counts.

The most cost effective utilization of Google Adwords is getting the best Quality Score for each keyword or phrase. We will discuss how to do this next time.

John Lane, MBA: Specializes in profit strategies for internet affiliate marketing programs http://www.MyCashFlow-Website.com

Google Adwords is a very effective form of internet marketing. When designed properly, you can gain access to a large segment of internet users. And, you can access a highly targeted market.

Major components of Google Adwords are the ads and the keywords. Lets take the ads first..

The Title Line For Your Google Adwords
The ads are constructed with four lines. The first line is the title and contains a maximum of 25 characters. Usually the title contains a major keyword or key phrase. Always mention what you are offering in the title.

The First Description To Attract Your Viewers
The second line should mention benefits to the shopper; why he or she should buy from you rather than the other guy. Google gives you a maximum of 35 characters to highlight the benefits of your product or service.

The Second Description To Seal The Deal
The third line can continue with some benefits but it should contain a call to action i.e.buy, sign up , etc. Again you have a maximum of 35 characters including spaces.

Tie It All Together With a Your URL
The fourth line contains the website’s URL and the last line contains the URL of your destination page or landing page. This lets you determine what you want the shopper to see first and that first site must be relevant to your ad.

When a user enters a search query on Google.com, Google scans keywords on each webpage to see if that page matches the search. Google then shows the webpages that most relative to the word or phrase entered in the search. Google also displays ads in response to search queries. But with ads, Google scans the keywords that you’ve chosen to represent your business. When a user searches for keywords you’ve selected for your ads,your ads can appear next to the search results.

Preparing ads that will get shopper clicking can be difficult. However, with Adwords you will know right away if you are doing it correctly. The number of clicks and price of the clicks will tell you immediately.

Google Adwords provides you with plenty of help. Google allows you to put up as many ads as you want . This way you can compare the results and select the most effective ad. This is called split testing and that can be expanded to the landing page as well. In fact, Google has a routine allowing optimizing multiple variables in the ad and in the landing page. How that works is beyond the discussion here but will be described in a later article.

Using The Right Tools
Writing relevant ads depends upon the keywords and phrases. So how do you get those effective keywords? Start with what you and only you know about your business or product. These keywords of course are related to your business are product. Guess at how people would request your product or service and then you will have a good start at selecting keywords and phrases. Here again, Google helps. Google has a keyword tool that generates keywords from the few words that you might think of initially.

The tool not only gives you suggestions of many other keywords but it will provide you with estimates of the traffic and cost per click level. These are only estimates but the data utilized to calculate those estimates comes from Google’s giant database.

Another keyword tool beyond Google is Wordtracker. In Wordtracker, you can input a root word and it will generate many possible keywords. It also has a comprehensive keyword research capability. Each keyword is evaluated for daily traffic and competition. After you select one level of a keyword, wordtracker allows you to dig deeper and locate more targeted keywords and phrases. Targeted keywords and phrases are really important for achieving profitability.

Utilizing the keyword tools available, you will probably end up with more than enough keywords and you can then began to narrow your selection to the most cost effective ones for your business. Usually two to three words or phrase is best for any one ad group. That number will be easier to control and monitor and is more likely to generate a higher conversion rate. I’ts not the number of click that you are interested in but it is the number of clicks you convert into a customer that counts.

The most cost effective utilization of Google Adwords is getting the best Quality Score for each keyword or phrase. We will discuss how to do this next time.

Author:  John Lane, MBA: Specializes in profit strategies for internet affiliate marketing programs http://www.MyCashFlow-Website.com

Hello. My name is Mike Small and I have been an SEO consultant for about ten years. In October of 2007 I published an article about “AdSense Farming.” Since writing that article I have received over 100 emails from readers asking for a bit more on the subject. I just got one last night in fact, so I figured I’d add a little more search engine optimization flavor to the concept of making money with AdSense. But before I begin I would like to stress that this is not a method to get rich quick. I make anywhere from $50 to $150 per month/per site that I have built using this information. Of course it only costs about $1 and a half hour (one time) to build each one, so the profits are quite nice. So, here we go…

Over the past couple years I’ve heard hundreds, if not thousands of stories about people who got rich from Google AdSense. It seems strange that I’ve never actually met one. It feels almost like an urban legend in the making; “I know a guy who knows a guy who made a killing on AdSense.” Kind of strange, don’t you think?

Do you ever feel like the reality of big profit is close but just beyond your grasp? Yeah; so did I. The good news is; it’s not your fault. We are simply trying to attain the dream that some “friends of friends” have already attained. We’ve bought the so called “wealth building” products that promised us an overnight fortune, but for some reason we never made the big bucks. To be honest this really made me question myself. If they can do it, why can’t I? Then I realized that making money from AdSense is a lot like farming. Some crops (or keywords) yield a higher price than others and the more fields you have planted, the better your chances of making good money.

Of course, in this case your “field” is just a website, which can be had at a cost of next to nothing. So, all-in-all, even small profits are pretty much all profit. A few months ago I tried to apply this idea to the real world. And the results were quite nice. Within two weeks I was making an average of $3.50 per day; about $105 a month, per site. It doesn’t sound like a lot but for a one-time fee of $99 I can host up to 100 AdSense farms, forever. The hosting company even supplies free Web content that gets a ton of traffic for me. That’s free traffic clicking my AdSense links month after month, every single month.

So, how do you get started? It’s really easy and very inexpensive. I’ll show you exactly how I did it, step-by-step.

First, if you don’t already have one, sign up for a free Adsense account at http://www.google.com/adsense. But do NOT get your ad code yet. I have some tips that can triple your response rates - and income.

Next, sign up with http://www.WhyParkWeb.com or a similar service. Just be sure to pick one that can create content rich, search engine optimized site for you automatically. That’s how you make your AdSense money. Please Note: When I registered for this service it was $99 and would let you have 100 automatically created websites - forever.

If you go decide to go for it, here are some tips from a 10 year veteran search engine optimization specialist that will put your sites over the top!

Okay, let’s do this by the numbers…

#1 Find the best keywords

Google gets more searches than any other search engine so let’s peek into their database, shall we? Check out https://adwords.google.com/select/KeywordToolExternal and type in any keyword or phrase you can think of that you believe your target audience is looking for. Not only will it give you tons of data on that and related keywords, it will also provide “Additional Keywords to Consider”, which is a section at the bottom of the page.

Try to use specific keyword phrases whenever possible. For example, if you are optimizing for a flower store, instead of “flowers” try “send flowers.” Now refine that a bit to reflect how people actually speak (”I am sending flowers.”) and try see what “sending flowers” gets you. WOW! As it turns out, “sending flowers” has very little competition and is extremely popular.

#2 Write a killer title Google loves

Take your most important specific and general keyword phrases and put them together, specific first; general second. Let’s use “sending flowers” and “flowers”. Now separate the keywords or phrases by a pipe (that vertical key over the Enter/Return key). We now have “sending flowers | flowers”. Now go back and grab one or two more relevant keywords like “wedding flowers” and “Mothers Day” and combine them like this “sending flowers | flowers for weddings, Mothers Day and more”.

Now you’ve covered all your bases and build a fantastic keyword rich title that won’t look like keyword spamming. You can also change the Mothers Day to Valentines Day, Easter, as needed.

#3 Write a META description that gets you noticed

This is important. Not only can this tip alone get you ahead of most competitors, but it’s also what readers see of your site before they decide to visit. You need to write something for people, but that search engines will like. Don’t worry. It’s a lot easier than it sounds.

Take all of your keywords and line them up in order of importance. Since “sending flowers” gets more searches than any other, let’s start there and use the same logic for the rest. Now we have, in order, “sending flowers”, “flowers”, “wedding flowers”, and “Mothers Day.” Be sure to improve your keyword prominence (relevance based on position) by using your best keyword within the first few words of the description, like this: “Sending flowers has never been easier. Here you will find inside tips on the least expensive ways to send the freshest wedding flowers, Mothers Day arrangements or whatever else you need.”

As you can see, we used all of our keywords without overloading the text and broke it up a little by adding some detail. It works great! Just try to keep the description at or under 250 characters (including spaces).

#4 Add great content

Why Park does 99% of the work for you. All you have to do is enter your keywords into the article finder provided by the “Research Your Keywords” link (located beside the keywords box.)

Without using any imagination at all, I found 172 articles in a few seconds…

sending flowers - 5 flowers - 151 wedding flowers - 16

Total Articles: 172

Add “roses” and get another 59! That’s 231 articles in 10 seconds. You get the idea - more general related keywords can take you over the top and give you a huge, content-rich search engine friendly site, in seconds!

#5 Use the best-pulling AdSense ad style and color combination

My click-through rate (CTR) tripled when I switched to this format.

Select ad size 336 x 280. If that’s too big, try 300 x 250. And try to make your ad border and ad background colors the same as your Website’s background color. It helps it blend in and take away some of the “advertisement” feel. It’s also usually best to go with the standard blue hyperlink color for the actual links.

#6 Get submitted to major search engines fast and free

I use this place all the time. They submit your site to 40 search engines instantly, for free http://www.submitexpress.com/.

You’re ready! You can do this - Good luck!

Author:  Former Information Technology Manager for Harvard University, Michael Small is the author of several well-known search engine optimization books including the SEO Answer Book - http://www.SeoAnswerBook.net