Like most small business owners with their first website, I didn’t immediately understand the importance of keywords and search engine optimization when it comes to being found by customers who live virtually on your doorstep. And that’s where Local SEO is a key factor. Statistics have shown that most customers will buy from businesses located [...]

Google Adwords Interest is certainly an *interesting* concept in respect to getting more relevant eyeballs on your ad. The program essentially allows advertisers to stalk their potential users based not only on their search habits or the site they are currently visiting, but also other information. What other information at this point seems to be [...]

We all know that Traffic is what it’s all about if you want to make money on line. Naturally every site is trying to get as much traffic as possible, but its not just size but also the quality and targeted nature of traffic that’s also vitally important. This is where the ability to ‘market’ [...]

Getting to the top of a Google search result can bring tremendous amounts of traffic to a website. Websites that make it to the top do not get there by chance. They are there because their web pages are optimized. To optimize for Google, website designers must follow several key steps. Each step is designed [...]

You’ve certainly heard about Google’s highly promoted BUZZ service which is designed to compete directly with Twitter by offering much of Twitter’s basic functionality with a Facebook-like platform including location data integrated into Gmail. What you may not have heard is that the Federal Trade Commission (FTC) recently made BUZZ the poster child for the [...]

In 2010, Google vastly improved the old Google Local Business Center with an upgrade in the name to Google Places, and with maybe 100 changes to the look, the rules, and more. Each change brought happiness to some and misery to others. But the reality is that the product is still as buggy as the [...]

Google knows that to retain their reputation as a superior search engine they must provide results better than anyone else. What can YOU confirm in regards to how prospects navigate your site? Do you have website statistics installed so that you can see the same things Google does? Google knows exactly how long you stay [...]

For anyone who is anyone on the Internet, their Google ranking is of importance to them. So, what are you doing to improve or unfortunately diminish your Google ranking when you stop and think about it? While this isn’t brain surgery, obtaining and maintaining a positive Google ranking can be tricky if you’re not careful. [...]

In this article you will find out about Google Plus One, the new social feature Google has added to it’s SERPs. You are probably familiar with the Facebook “Like” button and Googles’ +1 is a similar concept. The big difference is that Plus One will have a direct influence on the search results people see [...]

I came across a curious issue with Google analytics the other day. I had just posted a blog entitled “Online marketing explained with reference to cows” at www.siteprebuilder.com/content/online-marketing-explained-reference-cows. I could see that the post was generating a lot of traffic and wanted to know where it was coming from, so I went to Google.com and [...]