LinkedIn is a rapidly expanding social media platform that appeals more exclusively to business individuals than Facebook and Twitter; especially to those interested in business-to-business (B2B) possibilities. You undoubtedly know that already. Most of those people are looking to prosper with LinkedIn marketing and create new leads, business, or career options. What you may not [...]

LinkedIn has transcended simply being a place for aspirant unemployed guys to hang out awaiting their next big break. It’s a way for business experts to hang out and engage like-minded others and find the people who exhibit expertise in their markets on an everyday basis. Peoples’ thoughts make for solid content. If you read [...]

During a presentation that I was giving at a small business owner’s boot camp, I was asked a very interesting question by one of the attendees: “I am targeting consumers and homeowners – how can LinkedIn help me as it’s a B2B social media network? Should I be focusing just on Facebook which is more [...]

Imagine – a platform of only business owners and business professionals that has over 140 million members and is growing daily; where the average income per member is $120,000 US. And the best part? Almost no-one is using this to its full potential. What is LinkedIn? LinkedIn is a business directory that specializes in finding [...]

LinkedIn, which has recently reached 50 million user milestones, also has long been considered as a social networking site for professionals. If you’re in business, it is basically expected that you have a profile there. But with the more mainstream platforms like Twitter and Facebook being used for business purposes, some professionals are neglecting their [...]

Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement [...]

LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn. To help law firms attract and retain more clients using LinkedIn, I [...]

As a social media marketing professional, I’m an avid participant in LinkedIn groups and moderate copywriting and social media marketing groups. But there is one word missing from these groups lately: “help.” I left LinkedIn groups because of the annoying sales pitches that flooded the discussion groups. I understand how competitive it is right now. [...]

I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn’t – and that’s on top of the hours I spend marketing my business and my clients’ businesses on LinkedIn. So in a week’s time I view thousands of different professional profiles. I see people who write [...]

Lots of people are “different” these days. But are they really thought leaders? 1. In most cases, you can’t tell one coach, consultant or expert in a particular industry from another. They practically use the same language to describe themselves and what they do. 2. If you look at the articles on their blog and [...]