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Creating Directories That Will Attract Traffic and Raise Your Page Ranking

08 2008 Tuesday

By Mark Salter in Marketing

If your goal is to earn money from Google Adsense through content or article directories, you’re better off setting your sights elsewhere. Directories are not high performers when it comes to Google Adsense ads and if you expect a good stream of income from these, you’re bound to get disappointed. However, there are other things that you can expect from creating directories and if you look closely, they could be your ticket to finding a good source of revenue.

What directories can offer you

Online directories are repositories of Web content; usually articles, write-ups, news, video and audio clips or links to other websites. They can be part of a group of sites found on a larger host site or they can be independent. People go to these sites either to submit content and links or to find them.

Directories are beneficial in several ways:

They bring in traffic.

If you understand how, traffic can be used to bring in revenues through your directory. Once you set this up, visitors come to pay you a visit like writers and site owners who want to submit their articles and webmasters who wish to submit links to their websites. Traffic can be a good source of either cash (if and when you charge for links to your website) and lists for your Internet marketing efforts.

They can get you paid directly.

Again, charging for links will help you monetize your directory. But this can only be done if your site has already built a reputation, is generally popular or at least has a niche following and enjoys a high volume traffic. You can also charge for links if your directory is enjoying a high PageRank. Your directory’s popularity will mutually benefit other sites because it places them in quality company.

Directories provide reciprocal links.

Reciprocal links are simply links that point back to your website. A high ranking directory can do this. More links mean more traffic and better relevancy for your directory.

Creating directories

You could create a basic directory using good old HTML or you could make it easier on yourself by using applications such as Wordpad, Dreamweaver and FrontPage. If you’re computer savvy and know your way around scripts, you can use those instead and simply build a MySQL database. If you want a cheaper way to do it, check out directory scripts being offered for free online.

Determine your subject matter.

What is your goal in putting up a directory? Make this clear from the get-go. This will help you design a well-organized website. You should also decide at this point on the type of subjects you want to include on your directory. It’s a good idea to offer a variety of subjects. Try popular subjects such as finance, credit, gaming, travel, Internet marketing and the like.

You could also take one general subject and then offer to post content that are related to it. Instead of attracting a general-interest audience, you can cater to a niche market instead. You could build a strong following this way.

Provide original content.

Content found in your directory will be contributed from multiple sites. It’s highly possible that those articles will appear in other directories as well. As such, you probably can’t claim to have original material on your website. Since original content has a higher value for page ranking, try to produce original content on a regular basis. Write your own articles or pay for unique content. You can also try to do research on high-value content and then produce materials with those subjects.

Check your webhost for compatibility.

Creating a directory means you will be offering it from a hosted page so it’s a good idea to ask your webhost if it can efficiently run your website. Get a hosting account with a provider that offers you sufficient disk space and plenty of support. To give you an idea of what you will be looking at, let’s take a look at hosts such as Hostgator.com. They charge a monthly fee of about $7 in exchange for an account with 50GB of disk space. For $10 a month, you can increase that capacity to 100GB. There are several other host providers that can offer you similar services. Simply look them up online to compare which one will give you the best service.

Mark Salter - Plug-In-Profits.net - Internet Business Affiliate Home Based Systems and Opportunities.

3 Simple Ways To Increase Your Traffic, Responses and Sales

08 2008 Monday

By Abby Lawal in Marketing

Internet marketing brings the ability to operate your online business at your own pace with no hassle, no boss or deadlines and it is very easy to do with little or no experience - right… WRONG!

This is the belief that most people have or may I say the way they want it to be.

Could it be done that way?

It could be done that way and some people are actually doing it with a little twist to it - this is only happening to selected few while majority find it to be exactly opposite of easy.

The selected few that are getting things done and achieving their internet marketing dreams are the ones that have master the email marketing best practices; the dos, don’t s and how to get things done.

If you’re reading this article and you’re struggling with achieving success online, you need to pay attention here because we’re going back to the basic and looking into the email marketing tips that you might have overlooked because you think the solution to the problem could not just be this simple.

To get started, I need to ask you this simple question; do your lists REALLY make you money?

If not, would you like it to?

If you’re like me, you answer would be YES.

The way to boost online success is to examine your email marketing techniques. Special thanks to tracking technology which provide great drill down tracking tools that allows you to know how many of your e-mail was delivered, open, read and responded to - which is a great way to examine your e-mail marketing performance.

Before we examine how to increase your traffic, I need to let you know the assumption of this article. The tips in this article assume you already have a list, if you don’t have a list or know how to build your list; this article is NOT for you.

Now that we’ve clear the assumption, let examine the ways to increase your traffic, responses and sales.

Way #1 - First thing first - make sure your subscriber is getting your mail. With high email bounce rate, blockers and email filters preventing your mail to get to your subscribers, your email marketing have zero chance of your e-mail making it to the in-box.

The solution to this is to ask your subscribers to include your e-mail address among the email they accept and are willing to receive their information. They need to do this when they subscribe to your list to ensure you can reach them successfully - this may sound so simple, but it is the number one email marketing issue.

Way #2 - Your subject line is extremely important, it is the gate way to your message and in most cases the only thing your subscriber will see. Let say you pass the first stage, your subscriber receive your e-marketing message and they also receive the e-marketing of your competitors.

Remember, you are not the only one seeking your subscriber’s attention. They will scan through their mail and pick the one that interests them. Even though your e-mail get in to their in-box and they are able to see it, the next acid test is for them to click on it - how is your email marketing subject line doing in this department, just a food for thought.

Way #3 - What is your response rate, according to the industry statistics, average is about 3% - I hope your e-marketing is doing better than that. The quality of your content, creativity and presentation has a major role to play in this section.

Make sure you’re realistic in your message and be as genuine as possible - using hype doesn’t get you anywhere, it will only damage the relationship you’re trying to build with your list.

If you’re among the lucky few that are able to get their e-mail into the hands of their subscribers and get them to open it, you don’t want to miss out on convincing them to respond to your call-to-action.

You see, it is only when they visit your site or the site you’re trying to promote that you have any chance of making a sale.

Abby Lawal - Get your subscribers to read and respond to every email you send. Make your email messages stand out from the competition. Grab your copy of 21 Email Success Tips Today!

How To Recruit 500 New Affiliates With Very Little Work

07 2008 Wednesday

By Willie Crawford in Marketing

If you run an affiliate program, but are struggling to get it off the ground, you can change that. You only really need a few dedicated affiliates to start making sales, and after that the affiliate program can actually grow itself automatically.

A little-acknowledged fact is that with many affiliate programs, the top 5% of affiliates make 95% of the affiliate sales. Indeed, with many affiliate programs that I’ve studied, the top 1% of affiliates make 95% of affiliate sales.

So, it’s not really a numbers game. It’s a matter of recruiting people who will actually promote the product effectively. The secret there is to make it really, really easy for them to promote your product.

I said earlier that it’s easy to have your affiliate program grow itself. The “secret” is to recruit your customers as affiliates. After a customer has used your product, and fell in love with it, they are ideal for telling others about it. So, why not send them a follow-up message (via autoresponder) telling them about your affiliate program.

What could be simpler?

Here’s an easy way to recruit those early affiliates. It’s actually a stealth affiliate recruiting SYSTEM

1) You create a short ebook related to the problem that your product solves. You can design this ebook to be sold, or given away.

2) In your ebook you recommend your product several times, as the logical solution to the problem that you’re writing about.

3) You turn this ebook into a “rebrandable ebook” meaning that you set it up so that those who get the ebook can change the links recommending your product to THEIR affiliate links.

4) You bundle the ebook in a zip file with a text file explaining how to rebrand the ebook AND how to join your affiliate program. In that file, you also generally include a software rebrander tool such as Viral Document Toolkit.

5) You join one of the many free giveaway sites that allow you to not only giveaway your products, but to grow your email list in the process.

With these giveaways, you typically require a visitor to the giveaway site to visit your site, and join your list in order to access your gift. This is how participating in these free giveaways allows you to grow your list.

6) You tell your list members, friends on sites such as Twitter, FaceBook, MySpace, etc., about the free giveaway. You do this because the success of these free list-building giveaways depend upon contributors all spreading the word.

Contributors are generally rewarded for helping publicize the event on a point system. You earn points for recruiting new members (who come for the gifts), and for recruiting new contributors.

The more points you have, the higher up in the gift listings your gift appears. This is important because if a site has a LOT of free gifts, it’s very likely that many visitors are not going to sift through hundreds of listings. They’re going to look at the first few pages, grab the items that interests them, and perhaps never come back to download the gifts listed deeper within the site.

7) Thousands of visitors come to the giveaway site, and if your description is enticing enough, download YOUR rebrandable ebook.

They unzip your package, read the easy to follow instructions, register as your affiliate, rebrand the ebook with their affiliate links, and then begin selling or giving away your ebook.

When they begin distributing that ebook, they have begun actively promoting your product.

Do you see why I called this a “stealth affiliate recruiting system?”

Since they can earn money from the ebook, and since you make promoting your affiliate product as easy as perhaps offering your ebook from their blog or newsletter, you will have lots of new ACTIVE affiliates. They’ll be active because you made it almost no work.

Select the right free list-building giveaway, and you could easily recruit 500 new ACTIVE affiliates with very little work.

There you have it, a simple plan for growing your affiliate program faster than most people dare imagine is even possible. Now, if you don’t have a rapidly growing affiliate program, it’s because you simply won’t even do the EASY things to make it happen

Willie Crawford is co-founder of The Viral Rebrandable Money Machines Giveaway, a free list-building giveaway that features ONLY rebrandable gifts. Register as a member or contributor to this free business building giveaway today at: http://ViralRebrandableMoneyMachines.net/

5 Squeeze Page Errors You Must Avoid!

07 2008 Monday

By Richard Taylor in Marketing

The design of your squeeze page is a really critical element of the list building process. The conversion rate of your squeeze page will have a huge effect on how rapidly your list grows.

So it’s really important to optimize your squeeze page in order to collect as many new opt-in subscribers as you can from your traffic.

Therefore you must make sure that you don’t make the following 5 common mistakes that a lot of other marketers do:

1. Only One Opt-In Box On The Page

A lot of marketers only include one opt-in box on their squeeze page. Use two! One under your headline and one at the end of your page. The second box gives your readers a second chance to subscribe! With only one box at the beginning you’ll lose a lot of potential subscribers! The more opportunities to subscribe you offer your visitor, the more chances you have of capturing their details!

2. External Links

Your squeeze page has one purpose, to capture your visitors details. Therefore don’t go including a bunch of links to other pages on your squeeze page, that just gives them the option to leave without subscribing. Minimise any links, to possibly just your home page link at the very bottom of the page.

3. No Fear Or Urgency In The Headline

Your headline needs to make your visitor feel compelled to join your list. Make them feel as though they simply can’t afford to leave your page without signing up for your offer.

Introduce urgency by limiting the offer in terms of subscribers or time available.

You can also introduce fear into your headline, for exampl, “Can You Afford Not To” or “Failing To Read This Could Lose You Millions”. Fear is an uncomfortable feeling for the human mind, including it in your headlines will compel your readers to opt-in to remove the fear.

Other great words to include in your headlines are “Discover”, “Revealed”, “Uncovered” and “Secrets”. All four words induce curiosity in the mind, and the curiosity can only be cured by subscribing!

4. No Privacy Policy or Contact Details

This is an important point not to get wrong. Your conversion rates will be influenced big time by not having a privacy statement and your contact details displayed on your squeeze page. Always include a privacy statement to reassure your visitor that you won’t share their details or spam them, and let them see that you are willing to share your contact details to give them confidence and trust.

5. No Graphic With The Opt-In Box

Don’t include an opt-in box without a graphic above it. The graphic will draw the eyes of the visitor to the opt-in box. It also allows them to visualize what you are offering in return for subscription. Images are more powerful than words. Always use professional looking graphics to impress. If you can, get hold of a graphical opt-in box, you can buy packs of squeeze page templates for less than $10!

And finally, just one more important tip … Test, Test , and Test again! I really suggest that you split test continually, each time changing just one element of the squeeze page and then measure its conversion rate against the unaltered version. Once one of the pages shows a significant improvement, adopt it as the standard and split test it against another variant.

Continually split testing different elements of your squeeze page can lead to significant improvements in your conversion rates.

Richard Taylor - To learn a whole lot more about squeeze page design and building huge lists, you can grab a Free copy of my 50+ page ” List Building Riches ” report at http://www.essentialseotools.com

10 Ways to Put Your eBay Business in the Grave

07 2008 Friday

By Clint Herman in Marketing

It’s extremely easy to put your eBay business 6 feet under. You have to be careful, even though you can start over from scratch without it costing you much, but is this something you really want to do? However, if you want your business to end up dead in the water, here are some simple ways to do it.

Lie about an auction item: If you say an item works fine when it sometimes doesn’t or if you say it’s in perfect condition when it has blemishes then you will have angry customers.

Mail the auction item whenever you feel like it: If you leave your customers hanging around wondering when their item is going to turn up then you will probably end up with no repeat buyers.

Let items end anytime: Few people will be around to bid on your auction if it’s ending in the middle of the night. You should go to the trouble of working out whether auctions will end at a good time.

Don’t bother with email: If you take the attitude that communicating with customers is a timewasters then your eBay businesses will end up on the chopping block fast. Communicate by giving informed responses to questions about your auction item.

Offer trash: Don’t get caught up thinking you can just sell any old tat from the market for a huge profit on eBay. Don’t let quality be someone else’s concern. At the very least, if you do sell an item at auction that is old, tarnished, scratched, etc. then be open and honest about this in your eBay auction ad.

Give no discounts: If you stand hard and fast to the adage that you will give no eBay buyers discounts then you are going to leave money on the table. Not only can you get buyers to buy more, you can get buyers to come back again.

Use visually unappealing auction listings: Things to do if you want to repel potential bidders: use a bunch of colors, flashing lights and animations. Write the entire auction description in CAPITALS!!!! Hey, might as well use big, red capital letters. Also, be sure to use the fonts Impact and Comic Sans, and for an extra special touch, see if you can figure out a way to add some music.

Don’t use pictures of your auction item: Not only do pictures give more information to your eBay bidders, but they will also give your auction more of a chance of getting checked out when buyers do searches. And I personally think having pictures in your listing can give bidders more of sense that they will not get ripped off by you.

Write short descriptions: Another eBay business killer is to be as brief as possible in your auction description. Also, try not too use too many mysterious abbreviations, and for goodness sakes do not just write the title again in the description box. Use reserve auctions: Now, this is a fairly controversial idea, but this can be one of the best ways to scare away your eBay customers. They’ll see ‘reserve not yet met’, and click that ‘back’ button before you know it. Luckily, they can always bid in a normal auction for the item somewhere else. Now I know this can be used properly, but try to avoid it as often as possible.

God bless, Clint

Clint Herman is a successful eBay seller with over 6 years experience selling on eBay. He also loves teaching others how to sell on eBay. He is the author of “How to Get Started Selling on eBay,” which is a beginner’s guide to selling on eBay designed for people who are new to selling on eBay. The guide is available at http://www.beginnersauctionguide.com

How To Increase Your Web Site Traffic Starting Now

07 2008 Monday

By Elke Houghton in Marketing

Online Home Business, Internet, Profit, and Residual Income. To successfully merge these words you will need another word: Traffic. Every article out there about making your site or product successful has to do with the crucial importance of generating traffic. We all are aware, that when it comes down to it all, traffic is the most essential thing for a successful online business. Once you have a great product to sell and everything is set up for success, itâ€^TMs time to generate traffic.

Once you have a site and you are not getting the traffic you are supposed to have, itâ€^TMs time to reconsider. You need to be determined to make it in this very competitive business. You have to always be a step ahead of your competition. Increasing your traffic is the most crucial thing to do after your product is launched and everything is set up to go.

Timing is essential, especially with traffic generation. You should always be ahead. Never tell yourself that you can start tomorrow. Start right now and go step-by-step from launching a product, setting up your web site and then continue all the way to optimize your site for traffic.

Apply the ideas below to increase your traffic by starting right now and you will be well on your way to a successful and profitable online business.

1)Generate traffic with search engine advertising.

Google Adwords and Yahoo Overture are very popular advertising systems that generate optimal traffic. The drawback is, that it can add up to become quite costly. Still it is money well spent. Adwords and Overture are the top traffic generating tools available on the Internet today.

These search engine advertising methods have made some awesome profits for many Internet entrepreneurs. Countless webmasters feature these advertising systems on their sites and many have realized the benefits by signing up and subsequently enjoy the wealth it can produce. Donâ€^TMt miss out on it. Use it wisely and you may not have to spend a lot of money.

2)Use Link Exchange.

By exchanging links with other sites, each of you will benefit from the efforts of enhancing the traffic of your sites. If you put a link from another site on yours, you could also provide each other with the traffic each site generates. These efforts can double your benefits. The more links you exchange with other sites the more traffic can be generated.

3)Viral Marketing.

Viral marketing helps you spread the word about your product or online business without any or very low expenses. This is an absolutely powerful marketing method. By writing articles or small reports you can add a resource box with your name and product promotion. Forums are a fantastic way to promote your site by adding some useful ideas to the discussions. Starting your own blog and add a lot of articles with sought after information can bring you tremendous traffic.

4)Use search engine friendly keywords or keyword phrases for your site.

Search engines are looking for keywords that they can show in their results pages. By using search engine friendly keywords and phrases you can rank high in the search engine results. You can write your own keyword content or hire someone to do it for you. There are good and inexpensive services to choose from.

5)Writing Articles will lead traffic to your site.

Submit articles to article directories for free traffic and profits. It is the most profitable Internet marketing strategy of all, and it will generating loads of traffic over time. Submit at least four articles per month. By submitting to directories, your articles will be published in other peopleâ€^TMs blogs, websites and email newsletters as well as ezines for free. If you think you canâ€^TMt write hire a ghostwriter. But by all means start submitting articles. With each submission you have a resource box where you can promote your product and web site for maximum exposure, which will generate huge traffic and profits.

6)Join forums.

Add comments in forums of your product market and earn credibility by showing your expertise. At the end of each comment you can add your signature line which should have your name and website in it. The more forums you join with useful comments and your signature line added, the more targeted traffic you will generate. You will build trust and people will start to notice that you can provide what they need, which in return will quickly turn out to be very profitable for you.

7)Publish your own newsletters.

By having your own newsletter people will appreciate your expertise and become loyal readers. They will start sharing your newsletter with others. This will generate loyal traffic to your web site and again generate traffic by recommendation. Keep your subscribers interested by maintaining their curiosity and it will generate huge traffic and build you a high targeted email list as well.

You can see, that generating traffic isnâ€^TMt that hard. It only asks for some effort and if you stay focused and put in the effort necessary, traffic will come to your site and huge profits will follow.

Elke Houghton is an affiliate marketer and writes articles on a variety of subjects. To learn more about how to launch 6 automated income streams in just 24 hours - the step-by-step program to online wealth and to apply article marketing to this program http://www.explosiveincomebuilder.com

MRPwebmedia Introduces Web Wise-Guy Cache Closed

06 2008 Sunday

By Jerry Bader in Marketing

Jerry Bader, Senior Partner at MRPwebmedia announced the introduction of Cache Closed an entertaining marketing resource for medium sized businesses fed-up with ineffective Web advertising schemes and the never-ending pursuit of search engine optimization rankings. See http://www.CacheClosed.com

Ontario, Canada–June 20, 2008 - MRPwebmedia, a Canadian Web marketing video and audio production firm with clients in the USA, Australia, England, and Canada announced the introduction of Cache Closed, a entertaining character who stars in a new series of videos designed to inform businesses on how to deliver their marketing messages in the most memorable manner using the full arsenal of webmedia techniques.

Jerry Bader, Senior Partner at the firm says: “Cache Closed is a digital construct, fabricated from the binary remains of lost and discarded knowledge found in the ditch beside the information highway. Cache, a combination of Max Headroom and Jim Cary’s Mask character, has absorbed theses random bits of wisdom to create a guru of marketing and branding who freely spouts his expertise and knowledge to all who will listen.”

Josh Bader, Director of Visual Design and Video Production, adds: “We already have over fifty articles on our mrpwebmedia.com website that explain how to use audio and video on the Web to deliver clients’ marketing messages in the most effective way, but we wanted to create something where the medium was the message. Cache is the perfect vehicle to explain to business owners and marketing executives feed-up with chasing search engine optimization nirvana of how to convert browsers into an audience, and an audience into customers.”

Simon Bader, Director of Audio and Sound Design continues: “Any business truly interested in maximizing their Web presence needs to understand the Web environment beyond chasing random search traffic and learn how to present material so a relevant audience remembers who you are, what you do, and why they should care. And that’s what the Cache Closed website and video series are designed to teach people: How to get noticed and be remembered.”

MRPwebmedia’s thought-provoking marketing articles have a great following and Cache is one more Web-video vehicle that extends the motivational dialog the firm has with its International clients and followers. It illustrates the cutting edge techniques and offbeat point-of-view of a Web-marketing firm that understands how to get a message across, and it showcases the full complement of services that MRPwebmedia offers.

Jerry Bader goes on to say: “People ask us, ‘What do you do?’ You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients’ marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to post-production, from music composition to signature sound design. What do we do? We motivate action by speaking to our clients’ audience’s real needs. We tell our clients’ stories so their brand and their message embeds in the minds of their clients. In short, we are corporate storytellers, and the Cache Closed videos and associated articles show how it’s done, and why.”

Jerry Bader, Senior Partner, MRPwebmedia
Tel: (905) 764-1246
info@mrpwebmedia.com

http://www.mrpwebmedia.com/ads
http://www.cacheclosed.com
http://www.sonicpersonality.com
http://www.136words.com

The Golden Rules Of Selling To Your Opt-in List

06 2008 Wednesday

By Yunis Khan in Marketing

You’ve got your internet business and you have created an opt-in list. Now what?

Well, you have to encourage your list to buy from you. This is a lot harder than you may first imagine. There are series of books written on this subject and it really is an art. Many people have studied for years to perfect this, however I’m going to go through some very important rules to follow when you start selling to your list. Email is the preferred method to contact your list as its free and very effective.

Always remember the vast majority of people base their decision to buy on EMOTION. They then justify their purchase through LOGIC.

When selling to your list you must address both these factors in order to maximise the sales from your list. Over the last five years I have been involved in various internet businesses and I have found the following rules to be most effective.

Get your customers begging for more information:

You have to grab the attention of your list, you must create enough interest so that your list is begging for more information on your products.

Carry out some market research for yourself, register with various companies and see how they sell, see how they make their products “sizzle”, this is sometimes referred to as “selling the sizzle” and can be very effective.

There are many ways to present your products and many promotional styles and methods. You have to grab your customers attention and get them to visit your site for more information and therefore buy your product. Content and creativity are the keys here, you are trying to lock in your customer to your marketing and therefore your products.

Keep your message simple, light and creative. Your customer does not want a long winded email with loads of facts and figure about your products and their performance. Keep it light hearted, your objective is to get your customer to read the email. We all live in a serious world, add a bit of humour or fun and it can pay off.
Add photos and splash some colour into your emails. Send out newsletters previewing your products, make them interesting, light hearted and eye catching. Grab your customers interest.
You must have good content and articles about your products. This will build trust between you and your customers. If necessary get a professional copy writer to do this for you in a style that is informative and light hearted, not stuffy. Outline the benefits of your products to your customers - do not talk about features - only benefits. Try not to be too keen here, people don’t like products being forced upon them, hold back a little, this often works.
A picture is worth a thousand words. If you do have clear and concise pictures of your products then use them! This coupled with clear concise benefits can work wonders.

Grab Your Readers Attention With Your Subject:

This is sometimes overlooked by new internet business owners. They don’t realise that just sending an email is not enough. In this day and age there are literally thousands of companies who market their products through opt-in lists via email. You have to realise that you are just one of the many companies vying for your customers attention.

Therefore it is imperative that you actually get your customer to open your email. To some this may sound rather a basic point. But do you realise that on average every 100 emails sent to an opt-in list, the average number of emails that are actually read is approx 30-40.

THE major factor in your customer opening your email is the subject heading in your email - that is why it is so important to get this right.

Try and keep the subject short and concise, it should ideally provide a summary of the content of your email. You need to grab the attention of your customer so that they are intrigued to open your email and read further. Tickle your customers curiosity, use emotion and selling words. Remember you only have a few seconds to grab your customers attention before they skip or delete your email.
A popular method is to indicate that your email will give your customer some sort of training or tips on certain subjects. You can do this by using such phrases such as “Guide To …” or “How To …” or “Tips for …”. These are known to work well but your email content must reflect your subject heading.
Asking a question in the subject heading can also work well. Again you have to get emotional buy in, even from the subject heading. So questions like “Are you looking for financial freedom?” or “Have you had enough of working for someone?”. These types of subject heading get your customers thinking straight away and are known to work well. Again always ensure your email content gives an answer to the question stated in the subject of your email.
New product announcements. This is perfect when previewing new products you are about to launch or make available to your customers. Headings like “Announcing great new …” or “2 weeks before launch of …”. Again can be very effective given the product you are selling.
Issuing a command or directive. Statements such as “Act now …” or “Limited opportunity apply now …” or “Triple your income, find out how …”. Again you are emphasising the benefits of your products to your customers.

Things To Avoid When Emailing Your List:

Online and email marketing is very common and your customers will be bombarded with many internet companies vying for their money. It is important for you to avoid getting into problems with the law or your ISP or with spamming. However, if you have created your own opt-in list then you should be o.k. and not have to worry from these problems. However there are still some things to avoid.

Remember it can takes years to gain a good reputation and only a few minutes to destroy it.

Analyse your email broadcasts, take note of those that bounce, i.e. that are undeliverable. Also get some information on how many were opened. Erase all bounced email addresses. Some autoresponders such as Aweber do this for you. Manually check the email address for common mistakes, it may be that it is a simple spelling mistake which you can correct.
Always but always provide an unsubscribe option at the bottom of your emails. Aweber automatically does this as do most autoresponders. It may be that someone used another persons email address so you need to give them an easy option to stop receiving your emails.
Do not send shocking or disturbing pictures or video, absolutely no pornographic content should be sent. You cannot be certain of the age of the person who has opted in to your list, therefore always keep your content respectable and above board. Always stick to the content of your site or your products.

Follow the above golden rules and you should be successful at marketing your products to your list and getting a favourable response. Remember, cultivating the relationship between yourself and your customers is key in establishing trust and thereby getting your customers to purchase from you.

Yunis Khan - I have been involved in Internet Businesses for the past 5 years and have gained some valuable experience, sometimes bitter, sometimes with fantastic results. I hope my experiences can help others become successful Internet Business owners. http://www.earnmoneydailyonline.com

How To Make Money Using Only Your Opt-in List

06 2008 Monday

By Yunis Khan in Marketing

An opt-in mailing list is usually THE essential component when it comes to recording and converting prospects who have expressed an interest in your products. Without an opt-in list any internet business will struggle to fully convert all the prospects that may buy its products.

Therefore the first part in creating a successful internet business is to create your opt-in list - we will not be dealing with that subject in this article. This subject is dealt with in my article “How To Build Your Business with An Opt-In List That Works” - if you would like me to send you this article then please email me.

This article deals with how you can use your opt-in list to make money and up sell higher ticket items to your prospects and customers.

An opt-in list is crucial to 99% of internet businesses, even for small or new sites the opt-in list can make a highly significant difference to the sites income. Use the opt-in properly and it will pay you handsomely.

The opt-in list allows you to establish and maintain communication with your prospects or customers. One point to make here is that a prospect is someone who has enquired about your products without actually purchasing them. Once the prospect has purchased a product from you then they become a customer.

You can use your opt-in list to send information about your products, special offers, newsletters, whatever you think your prospects or customers want and need. Remember your objective here is to get emotional buy in for your products or services. By providing them information, for example via newsletters, you are building up your companies trust and the more your prospect trusts you the more likely they are to purchase from you.

The whole point of an opt-in list is that your prospect has given you permission to send them information on your company and products. This effectively means you have been invited by the prospect to tell them about your products as they have already expressed an interest in what you have to offer. Therefore you cannot be accused of spam mail.

Newsletters are a great way to keep contact with your list and provide useful and informative information to your prospects. They also encourage your list to visit your site regularly and check for new content. As we all know content is king, if your prospects like your content then you are already more then half way to converting them to customers. Newsletters are also a great way to build your list.

The most effective and easiest way to contact your list via email is through the use of an autoresponder. There are many on the market today, most internet businesses use Aweber as do I and I recommend it.

You can set up your autoresponder to send messages to your prospects that have enquired about your products, its very simple to do. Your objective here is to appeal to your prospects emotions as we all know that when making a decision to purchase it is usually driven by emotion first and then justified by logic later.

I would recommend if you are new to internet businesses and to email follow-up messages then you get an experienced sales copy professional to help you compose these messages. It is well known that a prospect needs to be contacted at least 7 times before they will buy - so follow-up is key and the easiest way is through using your autoresponder.

Typically, most internet businesses try and get their prospects to buy something that is relatively cheap, lets say under $40. For most prospects this should not be a problem. Once the prospect has bought from you they become your customer and are now very valuable to you.

They have proved they are willing to get their credit card out and purchase from you. This differentiates them from prospects in a real way - You can now try and up sell your customers higher ticket items. This is where most internet companies make most of their money so you can see how important it is to know who your customers are and what they are interested in purchasing.

Once your list has grown you can make extra money not only by selling your own products and services but by using the following methods, obviously the larger your list the more money you can make:

a) Create and maintain affiliations with other companies that are involved in the same industry or sector as yourself. These other companies provide links on their products and services that you can add onto your site or newsletter. Every click made on the affiliates link will mean money for you.

b) Again by establishing affiliate deals you can ask for a percentage of sales made by your list purchasing products from your affiliates. Once a member on your list clicks through to the affiliates website and purchases goods, this is recorded and you get a percentage of the value of the purchase.

c) Sell advertising space. Many companies will be prepared to pay for banners and other similar adverts on your newsletters or even your website. The amount you can charge will vary on the size of the advert and how many unique users visit your website or how big your opt-in list is. I would strongly advise against selling or renting out your list - it will damage your reputation with your customers and lead to a long term loss in sales and will result in a shorter list.

d) You can sell information products in the form of e-books or even articles that you have written. There is great demand for information products on the internet, many people are willing to pay to gain knowledge. With the trust you created with your list, they will be much more likely to buy from you than someone they have not dealt with.

e) Use your list to its full potential - get your list to recommend you to their friends, family and business associates. You could use recommend-a-friend and offer some sort of free gift for doing so. An increase in your opt-in list will pay handsome dividends now and in the future.

Remember your list is the life blood of your business - look after it, take care of it, nurture it, make it grow and it will reward you handsomely.

Beginners guide to Network Marketing Part 1

06 2008 Thursday

By Michael Goodchild in Marketing

This beginners guide to Network Marketing also includes MLM and can include affiliate marketing. It will show you a formula or system that you absolutely must follow to be successful in Network Marketing.

The Formula / System - Key elements in every successful online Network marketing system

1. Adverts - If you do not advertise nothing will happen - Nobody will find your business!

2. Lead capture page - A web page with a headline or a list of bullet points or video that convey the message of what the benefits of your product or system are. Then there is an opt-in box for the lead to enter their details - They are saying to you “Hey I’m interested tell me more about this.”

3. Direct Sales page - This page creates a problem agitates the problem and then shows the solution is buy buying the product.

4. Auto responder and email list - A system that sends out emails to your list automatically after they have opted in. So important because it starts the process of the lead getting to know you.

How it works

Place adverts all over the place as many as you can - when I say advert I mean anywhere that you put a link to your lead capture page that somebody can click on.

People see your advert and some of them click the link to your lead capture page. The Lead capture page tells the customer the benefits of what you are trying to give/sell them and asks for their details including email address.

Some people enter their details (They are now a captured lead) and some people move away from the page (they may come back).

Those that enter their details are taken directly to your Direct sales page where they are shown a common problem like - “do you think that your Network Marketing business would grow faster if you had an endless supply of new leads?” and then given the solution - Join this program and we will show you how. It is an important element of your direct sales page to have an incentive to buy the product now - ie a once only offer or a bonus etc. If the product is brought within the next hour.

At this point some people will buy into your program and some will not. Either way you have them as a captured lead until they decide to remove themselves from your mailing list - Which you should now own.

So what happens next is the autoresponder takes over and starts sending messages out to your list on autopilot - It takes us an average of 7 times to see something before we buy it so to type these messages and send them individually would be really time consuming.

Some more people will buy the product after they have received some of your emails and some will not but they remain on your list.

Now it is important to be communicating with your list so you can start to build a relationship with them. This will help them to get to know you and see your value.

What I mean by value is what they will learn from you as if they buy from you then you will be their upline and should then be teaching them how to be successful. So you need to be sharing with your list what you are doing and if it is working - Also this can include products that you have purchased and that help you in your own advertising - For most products you can become an affiliate and earn commissions for any sales that you make - Make sure that you are happy with the product ie It does what it says - Is simple to use - A good price etc Basically make sure that you think it’s the best on the market before you offer it to your list because if somebody from your list buys the product on your recommendation and does not like it then you have just lost some credibility.

If you do this correctly you can be helping people on your list whilst adding vale to yourself and earning good money in the process. This can be done time and time again - Not everybody on your list will buy every product but they will hopefully buy the products that are right for them.

That’s where the saying “The money is in the list” comes from. If you really understand this you should be really exited because the possibilities are huge!

In part 2 of The Beginners guide to Network marketing learn how to get the right product to start with and it does not need to cost you a fortune - In fact it definitely should not!

The perfect system for anybody in Network Marketing whether you are a beginner or Guru. Mike Goodchild is an MLM Coach and Mentor and has been making money online for the last 7 years He is also a qualified accountant so understands about business. Find out why ebay will not work as a business for most people

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