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SiteProNews Blogs

• Darren Dunner
• Jerry Bader
• Kalena Jordan
• Matt Jackson
• Mel Strocen
• Titus Hoskins

List Building - The Two Key Elements You Must Have

By Titus Hoskins in Featured

One of the most important factors to online success is list building. No matter what goals you’re pursuing with your online activities, building a good healthy contact list is vital for a successful outcome.

List building plays a major role in developing good relationships with your site’s customers, clients and visitors. It can be used to get more traffic, leads and sales for your site or business.

For these reasons contact building should be high on your list of priorities when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set-up as long as you understand two simple, yet well-proven principles of list building.

To be really successful, your list building must incorporate these two key elements. Without these two main ingredients you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand and utilize these two factors in your list building.

Any list should have these two key elements:

1. Value

Your list should have value. It should offer something valuable to the one subscribing. It should offer important information, quality content, special deals/discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.

Subscribers join a list for the benefits it will bring them, whether it be valuable content, special deals or a connection to an expert in their area of interest; your list must have value for the subscribers. They must benefit from joining your list.

If you’re building a list, just write down all the benefits someone would receive from joining your site or list.

- receive important information - get special valuable content - receive special deals/discounts - get training videos/workshops - get timely announcements or news

Make these benefits your main selling points when you’re building your list. Don’t forget there may also be a psychological reason for joining your list - many people like being part of a group or membership site. It’s human nature, we all want to be emotionally involved with certain topics or causes, so don’t ignore this aspect when building your list. Everybody likes to feel included - lists can fulfill this emotional need.

Simply give your subscribers something of value and you will build your list quickly and easily.

2. Free

Whatever you offer - make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, ebooks, discounts, prizes… everybody loves a free gift. Just make them an offer they can’t refuse.

Some marketers argue that giving away free items will attract the “wrong kind” of customer or subscriber - people that will never buy anything because they will expect it to be free. But this has more to do with the nature of your gift and the kind of contacts you’re building - giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops… will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to incorporate the free element correctly.

Besides, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling. It is one of the most effective ways to build your list quickly and easily. Just make sure you’re giving away something of value to the person receiving it and they will turn to you, time and time again, to find what they’re looking for on the web.

So the next time you’re building a contact list make these two key elements the center of your activities. Just remember “give them value and make it free” and you should have no problems with list building.

EXPLODE YOUR SALES by building your OWN OPT-IN LIST! Get a Step-by-Step Guide that will show you How to Start, Build and Manage your OWN HUGE Opt-In List! Click Here: List Building eCourse Or Our List Building Toolkit: List Building The author is a full-time online marketer and has used list building to produce a very comfortable online income.

The Affiliate Roadmap to Success

By Bjorn Brands in Featured

If you’re looking for a quick and easy way to start making money online, consider joining one of the Web’s free affiliate programs.

There are endless free to join affiliate programs available on the ‘Net — in any category you might be interested in.

And joining an affiliate program is without a doubt the easiest way to start earning an online income.

Here’s how it works.

You become an affiliate for another company’s product by joining their free affiliate program. Then you promote their products or services on your website. Anytime someone you refer buys something from them, YOU get paid a commission.

And the best part is that it doesn’t cost you anything to get started!

Most good affiliate programs will offer you free resources to help you promote their products effectively. Things like banner ads, salescopy, or product photos that in many cases have already been tested and proven to work.

You simply download them and use them on your website.

Why are they willing to do this?

Well, the better YOU are at promoting their products, the more visitors and sales THEY’LL receive. So everybody wins!

You’re helping them get customers that they might not have been able to get otherwise. And you earn money for doing so!

The amount of money you can earn from affiliate sales will depend on a number of factors:

Commission amount. Companies will offer anywhere from 5% up to 50% of a product’s sale price — a BIG difference.

Price point of product or service. A higher price point means a higher dollar amount for you, depending on the commission. This should be balanced with the commission amount.

Potential volume of sales you can make. Some highly specialized products can sell far more infrequently than others, limiting the number of sales you can make in a given time period.

How effective you are at promoting their products. The amount of time and effort you’re willing to put into promotion is a HUGE factor. Techniques like building an opt-in list and using email marketing to build relationships with your site visitors can catapult your earning potential.

There are a number of ways to find free affiliate programs. But if you’re just getting started, you might want to check out affiliate directories like AssociatePrograms.com and AffiliatesDirectory.com. They provide lists of credible free to join affiliate programs that have been pre-screened.

You can also sift through websites that sell products you’re interested in. They’ll tell you if they have a program they can join.

As an affiliate, you earn a commission for any sales made by people who click through from your website and purchase an affiliate product. So making money with website affiliate programs is dependent on maximizing the number of sales your site visitors make.

And in order to maximize sales, your website needs traffic — and lots of it!

Here are some techniques that will help you send visitors to your website:

Achieve a high ranking in the search engines.

Make sure your website includes keywords that target your particular market. When the search engine “spiders” come to index your site, they’ll boost your site higher in the rankings for those keywords. Ideally, you want your site to show up on the first or second page of search results.

Write short articles that will be distributed all over the Web.

All that’s required is about 400 words on a subject related to the product you are promoting. Include your byline and a link to your website at the bottom of each article, then submit them to free article directories, like EzineArticles.com.

When other site owners who are looking for content for their own sites republish your article, your name — and site link — will be propagated all over the ‘Net.

Buy pay-per-click traffic.

One of the fastest ways to drive additional traffic to your site is by advertising with pay-per-click search engines, like Google AdWords. All that means is that your link shows up in the section for paid advertisers. Then every time someone clicks on your link from a search engine results page, you pay a pre-determined amount.

Build a list of visitors’ email addresses.

This allows you to contact your visitors again with valuable information that will lure them back to your website. Or, you can even promote affiliate products directly by email.

It’s a great way to build relationships and trust, which translates into more sales over time.

Once you’ve got these tricks working for you, it is much easier to start making money online with affiliate programs.

Bjorn Brands is a successfull enterprenuer who transitioned from having his own building company to a great online business. Download his FREE eBook “The Affiliate Marketing Roadmap” right here http://www.moneyacces.com/freelesson/The%20Affiliate%20Marketing%20Roadmap.exe (no opt-in)

The Secret To Online Income Is In The List!

By Joe Rispoli in Featured

If you are new to internet marketing then you may not realize that one of the keys to online marketing success has to do with building a well targeted and responsive email list. Success will come allot faster when you take the time to build relationships with a large list of subscribers, but you must know something that your potential customers don’t and then they must want to learn it from you.

It took many years for me to figure out that I can succeed much faster if I take the time to help my subscribers succeed.

Below are a few things you can do to get people to subscribe to your newsletter and build your own profitable email opt in list.

1. Trade solo or classified ads with other publishers. Before doing so make sure their subscribers are interested in what your newsletter offers. The other newsletter should offer content that your subscribers may be looking for. This will not only help you gain more subscribers but the other publisher to.
2. Publish your own articles. This will give you an advantage over other publishers by not only providing your newsletter with more subscribers but by also improving your search engine placement. How? Through the resource box at the end of your articles. Your resource box should contain a link to your newsletters subscription page and it should also include your major keywords. Submit your articles to article directories, announcement lists and to other publishers that need articles for their newsletters.
3. Offer a free bonus to your subscribers. You can create an e-book of all your articles or offer free software. The better the bonus you give the more subscribers you will have.
4. Visit message boards and forums and begin posting on them. Only post on forums that are related to the topic of your ezine. Once you establish your credibility people will visit your website and subscribe to your newsletter. Most forums permit you to ad a signature file when you post. This is a great way to get traffic to your website, so make sure you have a good sig file.
5. Submit your newsletter to directories. This will not only help you get more subscribers for your newsletter but will also help you find other publishers who may be interested in joint venturing with you. Just go to Google, type in “Ezine Directory” and start submitting.
6. Post an ad for your newsletter on ezine announcement lists. This will give you an easy way to promote your newsletter continuously.
7. Provide a sample issue of your newsletter. This will increase your subscriptions by providing people with an example of what you are offering.
8. Use your sig file in your outgoing emails to help promote your newsletter. Just about all email programs allow you to add a signature file at the end of every email you send. If not, then get another email program.
9. Run an ad in other ezines. Target your audience and only advertise with ezines that offer good advertising rates. By placing your ads in at least three consecutive issues you will get the most for your money. Repetition is the best way to attract new subscribers. You can also place free ads in other newsletters if you are a subscriber to their publications. Track your ads so that you can then pay for advertising using only ads that you know work.
10. Place a subscription box for your newsletter on every page of your website. That way any visitor will be able to subscribe no matter where they come from.

These are just a few ideas that you can use to help get you started. Don’t forget to have good content in your newsletter and always place your link wherever possible.

The main reason for building an email list is to constantly stay in close contact with your targeted prospects and eventually turn them into customers.

This is how successful internet marketers do it, and how you can to.

So, are you building your email list? If yes, way to go! If not, why not?

Joe Rispoli has been gathering free advertising resources online for over 10 years. You can also subscribe to his Free Advertising Resources Ezine which includes Free Email Marketing Software with subscription.

Is Article Marketing For You?

By Dan Janal in Featured

Article marketing takes time. You have to write the articles.  Then find and broadcast your articles to relevant sites!

Is it worth the investment in time, energy and money?

Ask these questions to find out…

My Top 10 Questions to Discovering If Article Marketing Is For You

1. Do you want to grow your business?

Articles will contribute to your bottom line. One of my articles made over $10,000 in a two-month period.

2. Do you want more prospects and leads? 

Your prospects are looking online for information that can help them. When you write an information-based article, you will attract prospects who can become customers for life.

3. Are you looking to stand out from your competitors? 

When editors print your articles, you are getting their implied endorsement.. Top, targeted, high trafficked websites like About.com don’t print just anything.  So when they chose your material, you are judged at a higher level.

4. Do you want to build your brand?

Then article marketing is for you.

When you write articles and have them  printed on dozens of sites, people will start to recognize your name. The more you do this, the more branding power you get. Eventually, you will be seen as an expert. Don’t be surprised to hear prospects call you and say “I see you everywhere!”

5. Do you want maximum online publicity so you get your name out to your targeted audiences?

If you’ve ever wondered why your competitor’s article was printed when you are a bigger expert than she is, the answer is simple. She wrote the article and you did not! So, she’s getting in front of your audience, and getting your customers!

6. Do you want to improve your search engine rankings?

Article marketing will help you by offering links from credible sites back to your site. The bigger and better the site, the more clout the link has. And the more high quality links you have, the higher you climb in search engine rankings. So shoot for the moon!

7. Do you want to build your list of newsletter subscribers and blog readers?

Then write articles. People will see how smart you are and will want to read your material on a regular basis. This way, you can promote to them over and over again.

By writing articles and getting them published on sites like About.com Home Business, Marketing Profs and many more, we built our list of loyal subscribers. When we were ready to launch our A to Z Article System at http://www.broadcastyourarticles.com , we were able to sell to our list and score thousands of dollars in eBook sales in just one week!

8. Do you have a white paper or special report that can help you promote your company and sell more services and products?

Then writing articles will help you get the word out. Write an article that highlights two or three top findings from your report. People will click through to your website to learn how they can read the rest of the report. After all, articles are only 750 words long. Your report can be as long and detailed as you want. Your report can also include sales information so readers can take the path to become customers

9. Do you have info products like home study courses, teleseminars or e-books?

You can take the most important points and write an article that promotes your products. That’s a great way to get people to visit your site to look for more information and create a relationship with you. Be careful that you do not write a press release and pass it off as an article. Web sites do not print press releases. So don’t waste your time.

10. Do you want to differentiate yourself from your competition?

Do your prospects have pre-conceptions that every company in your niche is the same? Do they think if they’ve seen one product, they’ve seen them all?
Or, do you constantly have to explain your pricing?

Then write articles that differentiate your company, your products and your services from the competition. For an example, check out my special report: “How to Choose an Article Submission Service” at http://www.IWantMoreProspects.com/10questions.

Notice in my special report, how every question we tell our prospects to ask is something we include in our article submission service that no one else does. Now, we differentiated ourselves from every other article submission company. Now, you can tell that not all article marketing services are the same.

Now, one final question: Is article marketing perfect for you?

Author:  Internet marketing pioneer, Dan Janal has influenced several generations of Internet Marketers including the top executives from IBM, American Express and Reader’s Digest. If you’re ready to jump-start your article submission efforts and make more money online then go to http://www.IWantMoreProspects.com and get a FREE SPECIAL REPORT, “How to Choose an Article Submission Service.”

Using Social Media to Determine your Brand Power

By Jennifer Osborne in Featured

Brand Equity is defined as the value (positive and negative) a brand adds to an organizations products and services.

How do you know that a product has brand equity?

A product with brand equity will:

1) Be able to charge a premium for it’s brand (i.e. the cost of Heinz ketchup versus generic)

2) Evoke long-term loyalty (I’ve eaten KD since I was a kid and it MUST be the real KD)

3) Have a significant market share (notice that McDonald’s has more market share than it’s next 3 competitors combined).

SOURCE: Ad Age (Jan. 1, 2007)

I personally have never been satisfied with traditional ways to measure Brand Equity. Hard numbers such as market share or ROI are great but these metrics are far too broad to attribute to just Brand Equity.

Models and methodologies like The BrandAsset® Valuator (Young & Rubicam) or Winning BrandsTM(ACNielsen) tend to be the current standard.

(source www.zibs.com)

(source www.zibs.com)

But these are soft metrics that are difficult to assign value to. And it’s difficult to separate from other influencers i.e. Does a brand have top market share because of it’s brand power or because it’s got the best packaging? Maybe you spent more on marketing than your competitors?

Jonathan Knowles (branding guru) suggests that “the focus needs to be on the metrics that capture and explain customer behaviour, not simply customer attitudes”.

So can we use social media to measure a product’s Brand Equity?

Most frequent users of social media will say YES!

A quick search on Digg shows 11 front page stories featuring Apple (iTunes, iPod, Mac) in the last week. Will Ferrel earned over 5000 diggs this week and he’s often a favorite with the Digg crowd.

Compare this to our “Brand Leaders” Heinz Ketchup has only been “hot” twice in the past year and Kraft Dinner not at all.

But McDonalds. Oh, yeah they’re hot! A quick search of Digg shows that they are firmly ingrained in our culture with 15 front page stories in the past month alone.

Does this mean that social media is just a barometer for what’s current? No!

Social Media is more than just a ‘top of mind’ radar for Brands. Social Media can be used to build a brand (Will Ferrel) and to reinforce a brand (McDonalds).

Moreover, Social Media Monitoring provides Marketers with a very powerful Leading Indicator. When used in conjunction with Lagging Indicators such as ROI and market share, Social Media Monitoring provides Marketers with REAL metrics.

Author:  Jennifer Osborne writer and marketer for Search Engine People.

Your Business Is Doomed With One-Size-Fits-All Marketing

By Dan Lok in Featured

Deciding exactly how you’ll market your next product, business, or campaign is one of the most important questions you can ask your self. And I do hope you even bother to ask. The correct answer will decide your success or failure.

Should you go for the sale in one step of marketing magic? Or should you spread it out over two or more steps? There’s no clear, one-size-fits-all answer. And here’s why…

The general guideline is to use a multi-step campaign for higher priced items, or products that require a shift in your prospects behavior. We humans tend to resist change, as you know. So you’ll have to engage in some wining and dining, and education to persuade them to believe the benefits vastly outweigh the price or inconvenience.

A new product on the market scene will usually perform better with the multi-step approach. Again it has to do with human nature. Allowing some time and space for people to ‘warm-up’ to the new kid on the block.

If you think about it… the best solutions to many marketing problems can be found simply by considering good ‘ole human nature! Ask your self how you would react to your own marketing message. Or, ask others you know.

But remember what I said earlier. Sometimes the very best approach isn’t always clear-cut. I’ll explain…

Think of the marketing context. Example: What if you want to sell a high ticket product to your ’segmented’ list of previous buyers? Here’s a quick sidebar…

I hope you do segment your marketing list. Categorize your list into those who have bought from you and those who have yet to buy. You can take it further by categorizing by product price-points. Low-end and higher-end buyers. See?

It makes for much, much smarter marketing. If you segment your list you’ll be setting your self up for maximized ROI.

Ok… back to the example…

Offering a higher priced product to a segmented list of previous ‘higher end’ buyers won’t require as much wining and dining. And remember these buyers are 100% warm prospects… assuming they’re satisfied with what they previously bought from you!

You can usually get away with sending them straight to your sales page. What are some examples of effective online multi-step marketing?

There is no clear winner in the online world. This is simply due to so many variables such as product, market, origin of traffic prior to seeing your message, quality of traffic, keywords that capture prospects in different buying stages, etc.

There are many more variables involved. But those are just a few to think about.

But… landing pages can be extremely effective for several reasons. The first useful task they perform for you is to filter out prospects who’ll only waste your time and bandwidth. Why… ?

Easy. If someone is NOT willing to give you their contact information, then they’ll more than likely not respond to your message on the other side.

And landing pages also serve as a mini pre-sell. If your landing page copy is good and full of great benefits, then they’ll click through with demonstrated interest in what you have to say.

Other online forms include pop-ups. You have entries, delayed, and exits. Each one can be effective, and the only way to find out for sure is to test. Pop-ups form the initial consent by your prospect to enter in a long term, multi-step marketing campaign. More on that in a minute…

You need to be aware of several important concerns with ‘pre-exit’ pop-ups.

Perhaps the greatest risk you run is distracting your prospect with too many messages. Ideally, you want your reader to focus on your most desired result. And an entry or delayed pop-up, of any variety, will only serve as a distraction.

Exit pop-ups can be effective for converting some who you would have lost, anyway. And with effective copy, you can capture those who were sitting on the fence.

One of the greatest marketing sins committed by BOTH online and offline businesses is failure to adequately follow-up. Amazing as it sounds, many offline businesses make NO effort to follow-up with their contacts.

And this is where you can set your business apart from the rest.

Keeping sincere, valuable contact with your prospects and customers will compel them to remember you. They’ll remember that you continued to provide them with valuable information. They’ll also remember that you cared enough about them.

Entire books have been written about multi-step marketing! This is just a taste that’ll get you headed in the right direction.

Author:  A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. If you’re ready to take your online business to the next level, go to: http://www.websiteconversionexpert.com/public/department32.cfm

Create Consistent Branding

By Andy MacDonald in Featured

When you think of branding, you might think of logos, colors, taglines, and names relating to a given product, company, or service. Although branding encompasses those element, true branding is a far more powerful and subtle issue than you might expect.

Successful branding is about creating an emotional relationship between an individual and the representative company or product. This means that good branding creates a response in people—whether a tagline makes us feel comfortable, or a logo makes us feel energetic, or a color scheme makes us calm—these responses are the desired results of effective branding.

Branding can be achieved using a variety of techniques. Contemporary marketing theory breaks down branding into two types:

• Direct Experience. In direct experience branding, the emotional relationship is one-to-one. If you have a great burger at Ye Olde Burger Shoppe, the satisfying results of that meal relate emotionally to the product and brand.
• Indirect Messaging. The indirect method uses slogans, sponsored events, and promotions to connect people to product brands. The key to successful indirect messaging is repetition, usually in the form of TV and magazine ads, and billboards.

Websites can benefit from both forms of marketing, although websites themselves are almost always going to be a direct experience for people these days. You go to a site for a reason—to read aWeblog, purchase copies of a favorite author’s books, and so forth. You interact with the site, and your experience there creates the emotional one-to-one feeling found within direct experience marketing.

When creating a lasting relationship between an end user and a product, company, organization, or service, Web designers need to plan the direct experience to have a specific emotional result.

For example, my bank’s website provides excellent service, useful management tools, and provides me with an emotional sense of security. This kind of bonding between a site’s visitor and a product can be accomplished using a range of specific usability techniques.

But we can also draw from indirect messaging techniques to enhance our goals. All of the following things can work on the indirect level by providing repetitive images:

• Using consistent placement for logos from page to page
• Using consistent color and graphic styles

Ads on websites are considered indirect messaging, but the actual website itself is a direct experience.

• Typography
• Iconography

Combining an effective direct experience and consistent statement of brand will help you to bond your site visitors to your site, creating lasting, rewarding relationships. When you embark on your branding efforts, be sure to checkout our corporate branding mistakes post to ensure you dont make the mistakes that many others do.

Author:  Andy MacDonald, CEO of Swift Media UK, a website design & search marketing company. For daily tips on Blogging, Marketing, SEO & Making Money Online, Checkout our SEO & Marketing Tips for Webmasters blog or Subscribe by RSS.

Efficient mailing on the basis of the essential principles of e-mail marketing - part I

By Adam Nowak in Featured

The Internet user’s mailbox is every day full of mail. Much of this mail is unsolicited and treated as spam, which together with viruses is a problem of today’s Internet. That is why it is crucial to create such a message that would interest the recipient and would not be treated at the very beginning as junk mail. Preparing a professionally looking email is only half the battle and it would be of any worth if it is directed randomly without taking into consideration market segmentation.

A crucial element of the mailing campaign is the appropriate selection of recipients, bearing in mind their preferences and interests! Only sending emails to groups of recipients who have previously given their assent, makes sense and allows to achieve the intended goals. The mailing list plays an important role in business. It constitutes not only the list of email addresses, but it is also a powerful tool in marketers’ hands, a tool which allows to gain new clients and to keep old ones.

A professionally prepared website from which email recipients could gain additional information on the marketing news sent, as well as take appropriate actions, such as buying the product or booking the service, is needed in order to launch the mailing campaign.

The principles of writing effective e-marketing messages

The email content is vital, but this constitutes only an element of the efficient letter. The information about email sender, in other words, what is written in the field ‘From:’ is the most important element on the basis of which the recipient decides whether to read the message or not. It is, therefore, advisable to determine once, for instance John Smith Company X, and not to change that field.

The field ‘From:’ has to identify the email sender unambiguously. The name John Smith may stand for the group of people who send newsletters from your company and John Smith himself can be the newsletter’s coordinator or the author. Mailing readers place more confidence in a person than in a company or a branch’s name seen in the sender data. The possibility of easily determining the person responsible for mailing from your company helps the clients build their confidence. It is also important to set up a personal email account (or an alias) for sending bulletins. It is better to use john.smith@yourcompany.pl than newsletter@yourcompany.pl.

The field ‘To:’, i.e. a primary addressee, is another important element of the email. To place a list of recipients’ addresses in the field ‘CC:’ (where every recipient can see other clients’ addresses) or ‘BCC:’ (the addressee sees the text Undisclosed-Recipient) is unacceptable among inexperienced marketers. Every recipient of mailing would like to be treated individually and therefore it is advisable to personalize the field ‘To:’ by placing the addressee’s name (or company’s name) there, or at least his/her email address.

The field ‘Subject:’ is also a significant element of the email, which decides whether the email is read or not. What one writes here influences the addressee’s decision to read or delete the email straight away. Therefore, the Subject must be short and encourage reading.

The subject advertises the remaining part of the email (it is a counterpart of newspaper headlines) and should raise curiosity, intrigue, pinpoint the benefits for the client, provoke to action or even shock!

It must be remembered that the subject should be connected to the content of the email. It is also advisable to put oneself into a client’s position before writing the subject and think about whether it interests us. In some cases it is possible to personalize the subject, but only when it would not be odd, e.g. John does not have to return 1% of tax…).

The subject should be short (maximum 50 characters) and contain the most important words at the beginning due to the fact that email programs display only the initial fragment. What is more, long subjects prove that a person does not have the ability to create the precise goal of the message. One should not use exclamation marks, great number of space and words (this concerns also the message itself) such as promotion, for free, bargain in the subject because most anti-spam filters when finding those words immediately mark the email as spam.

Only when the subject and personal data analysis of the sender persuades the recipient to read the remaining part of the message, the content appears. The first paragraph is the most significant and should draw the reader’s attention. This paragraph should be like the headline in the news, which arouses curiosity, and similar to the subject, makes the recipient read the remaining part. The advertisement’s success hinges in 80 % on the headline.

It is advisable for the author to put oneself in the reader’s position and answer three elementary questions before writing the message: ‘So what?’, ‘Why should I care?’ and ‘What I will get from it?’ Answering those questions will help the author prepare a persuasive email.

In the process of writing, the message should always be directed to one person only, as if he/she were the sole addressee. One should not address in plural unless the message is directed for instance to the Marketing Department of a given company. The email has to contain the expressions ‘Mr’ or ‘you’. The content can be personalized by putting in a personalization field like Name, Surname, and the Post etc. Some programs allow to decline names and to insert information depending on the addressee’s feature. Thanks to that procedure, some recipients may think that the email was sent to them only. Moreover, the number of visits of the website from the emails with personalized content rises even by about 650 % [according to HMO3], because recipients to whom we first-name feel related to the sender.

It is also advisable to make use of information about the clients, which is gathered in the database and the message’s content is adjusted on its basis. If companies’ directors are the addressees, the mailing has to be prepared in a way they would like to receive it.

The email should excite and influence all senses. It is needed to explain why the recipient should take a particular action and how he/she can benefit from it.

Author:  This article was translated by mLingua Worldwide Translations, Ltd. mLingua provides professional language translations in all major Western and Asian languages, software localization and web site translation services. Please visit http://mlingua.pl

Five Steps to Creating a Large Mailing List

By Scott Oliver in Featured

There are few that will dispute the power of email’s influence. Whether you’ve noticed the spam in your junk folder or the newsletter from your favorite website; email has the ability to make us act - and quickly. Wouldn’t it be great if you could harness the power of email for our business website? The good news is that you can with a good mailing list. But how do you create one? Here are five steps.

Talk to Your Friends and Family

When you have a group of people that you know, it only makes sense that you might send out your business information to them first, right? Send a short paragraph about what your new business is going to do, what it’s going to sell and any other pertinent information they might need. Include a link to your website and to your mailing list to help them decide whether or not to continue to receive the emails. Chances are good that your friends and family will send this email onto any friends they have that might be interested too, creating a longer email list with little work from you.

Put a Sign Up Form on Your Website

With the proper website design, you will be able to collect the information from website visitors needed to send them regular emails. Put this mailing list option at the bottom or to the side of your main email page and then make sure that it’s easily navigated to. This will allow your website visitors to decide whether or not this is something they want to sign up for.

But Also Have an Opt Out Function

If you’re creating the opportunity for someone to be on your mailing list, you also need to create the opportunity for them to easily opt out of it if it’s not something they are enjoying. There should be a link at the bottom of each email you send to them that allows them to opt out when it seems like a good idea for them. This makes signing up something that’s risk-free, which will attract more to your list. In addition, be sure to include a statement that you will not share their information with anyone - that helps people feel like they’re safe from spammers.

Include a Mailing List Sign Up Option Everywhere

On every page you can, try to include methods for your site visitors to sign up for your mailing list. This will encourage people to sign up whenever the mood hits them, plus it will give them multiple reminders that you do have a mailing list that can be easily accessed. Include this reminder on the bottom of each website page as well as in various locations during the ordering process.

Make it Worthwhile to Your Site Visitors

When you want to add more people to your mailing list, it’s a good idea to make it worth their while. Create a contest for those who sign up within a certain period of time or give out free reports and eBooks for those that sign up to receive mailings. You want to also make sure that each email you send out is worth their time. If you’re just sending links to your site or you are only emailing about sales, you might start turning off a customer who doesn’t necessary want to buy something all the time, but who may just want to learn more about the market you are working in.

The goal is to create a large mailing list that will get notified whenever something big and important happens in your business - and that this notification will drive them into action.

Author:  Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of “Website Traffic Secrets” and “Minisite Creation Tactics” for FREE — immediate access here: http://www.InstantWebsiteBusiness.com

Autoresponders Revealed

By George Franklin in Featured

Many successful internet entrepreneurs have benefited from the use of an autoresponder systems. These particular programs are used by many individuals across the world. Autoresponders are an effective way to contribute to the growth and success of your business. If you have an online business, chances are, you have heard of autoresponders. You are probably wondering what they are, and if they can work for you. The answer is “yes”, they can work for you and your business. In this article, autoresponders revealed, you will learn what an autoresponder is, and how to make money by implementing the use of these programs.

Many successful internet entrepreneurs have benefited from the use of an autoresponder systems. These particular programs are used by many individuals across the world. Autoresponders are an effective way to contribute to the growth and success of your business. If you have an online business, chances are, you have heard of autoresponders. You are probably wondering what they are, and if they can work for you. The answer is “yes”, they can work for you and your business. In this article, autoresponders revealed, you will learn what an autoresponder is, and how to make money by implementing the use of these programs.

Autoresponders Defined

An autoresponder is a type of software program. By implementing the use of the various autoresponder systems available, you are given the opportunity to reach millions of people. Autoresponders simply send emails to those people that contact you, automatically. However, it is important to understand that the software program that enables this to happen does not produce the emails. You are required to write and set up all the emails that will be sent to individuals that email you. Once you place the email templates into the autoresponder software, and enable them, the program will start sending these messages out automatically.

Is This Spam?

Many people are concerned about spam. Spam is the legal definition for email that is sent on an unsolicited basis. It also refers to emails that are not wanted by a particular receiver, or emails that are not relevant to a particular issue. Spam normally refers to advertising for the purpose of increasing revenue, visitors, and increased page views. Many individuals who find autoresponders interesting often question as to whether or not the use of this system contributes as spam. The answer is “no”. Generally, when an individual sets up an autoresponder, it is for the purpose of relinquishing information in which one has requested about a particular item or service on a website. Therefore, the individual that receives the automatic response is an individual who requested it.

Autoresponders for Free Products?

Many businesses and individuals on the internet have a website. For those that are looking to earn revenue with their website, they often offer a good and/or a service to the people that visit the website. This may include free e-books, ezines, e-courses, and/or newsletters. Many people may not understand how offering a free gift on a website that increase traffic. It is quite simple…you give the visitors a high quality, well researched project, and it provides many benefits. These benefits are as follows:

• The first benefit of setting up an autoresponder with a free project on your website is that you are permitted the opportunity to prove yourself as an expert in your field. If you provide a solid product, with concrete facts, the individual who receives your free offer is sure to develop some level of esteem in your goods and/or services. Over time, this can drastically increase the amount of profits that you experience in your business.
• By offering a free product on your website, you can generate a great email list that is full of potential consumers. By signing up for your free product, these individuals are “opting- in” to receive communication from you.
• By using an autoresponder with a free product that you offer from your website, you can save potentially thousands of dollars each year on communication expenses, printing expenses, shipping costs, and similar methods of advertising. There are numerous free autoresponders programs available on the market today. One of the most preferred among business owners is that which is called “GetResponse”.

How Do I Set Up an Autoresponder?

Most of the time, your website will be linked to one or more domain name email addresses. Some of the email addresses that you may link to your web pages include those that are for FAQ’s, Prices, E-Books, Free Offers, and similar pages. When you set up the autoresponder software, it is important to ensure that you set up a template that is appropriate to the web page in which an inquiry is being made.

For example, if an individual contacts you through the email that is listed through your e-book page on your website, you would want to create an autoresponder that is related to the e-books that you offer. You may want to provide the ability for the person to receive the e-book at half off the normal price, etc….You will set up a preloaded template that reflects a personalized message that thanks the individual for contacting you. You should let them know that you will answer their inquiry as soon as possible. Then, you may want to add something like “in the meantime, if you would like to check out our latest e-book on autoresponders, you can do so at half price. This is our way of saying thank you”.

Conclusion

Autoresponders are a great way to let others know that you are out of the office, or that you are away on vacation. However, they can also be used to increase the profits that you experience with your home business. By using an autoresponder, you can keep communication lines open with potential customers and develop a long list of potential leads.

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