Today I’m covering QR Codes, a fairly new technology for encoding data that is quickly growing in use and popularity. You need to be aware of this emerging trend and of how you can incorporate QR Codes in your marketing campaigns. QR codes are the modern-day version of the bar code. These are blocky, black [...]

One of the easiest ways to grow a business is also one of the most overlooked. Many of us want the latest marketing strategies or traffic tricks to grow our business. But the truth is the easiest way to grow your business, without spending a penny, is hiding right under your nose. The answer is [...]

On March 26, 2012, the Federal Trade Commission (FTC) issued its final report titled “Protecting Consumer Privacy in an Era of Rapid Change: Recommendations For Businesses and Policymakers.” The report targets website legal documents and Internet business practices related to consumer privacy. The final report details best practices which seem to be merely recommendations for [...]

Your FAQ or “Frequently Asked Questions” page can be a very important part of your business website. Your FAQ page is important for several reasons. * Your FAQ page could raise your Google rankings * Your FAQ page will help end any confusion your visitors might have * Your FAQ page will give a quick [...]

In my article titled, 10 Tips for Split Testing Email Campaigns, I touched upon “Calls-to-Action (CTAs).” In ‘email marketing, as well as online marketing. There are a number of important elements associated with CTAs you can optimize to improve your click through rates (CTRs) and responses, or get your subscribers and visitors to engage in [...]

The difference between a useful marketing device and a gimmick is that gimmicks just grab people’s attention. Good marketing tools, on the other hand, bring in the business and keep it coming in. The QR code is a tool which seems to have appeared quite recently and is everywhere at once. You see them on [...]

When SOPA was on its way toward law last year, Americans and the world took notice of what the government was attempting to do, which basically translated as policing the Internet. SOPA, or the Stop Online Piracy Act, would have given United States law enforcement the authority to shut down or cut off access to [...]

We’ve all seen headlines in search results like this one – “XYZ Exposed: Miracle Diet or Scam.” And perhaps we actually believed there was objective reporting or unbiased commentary behind the headline. But after reading the web page, it was clear that the headline was just a clever way to catch your attention and lure [...]

I must admit to only becoming aware of this new social media phenomenon fairly recently and, having done a bit of research, I thought I’d write about it in case any of you also fall outside the 11M+ registered subscribers it has up to now. How Does Pinterest Work? Pinterest is essentially a picture sharing [...]

Every small business needs to advertise in some way to get their products in front of the right customers. Often this requires learning how to work with reporters and media professionals. If you have been sending out news releases to alert the media to new products or events without much success, here are some suggestions [...]