Have you seen those crazy looking black and white checkered boxes lately? They are not just in the Sunday paper, mail inserts, or at stores for fun. They are called QR Codes and they are the next generation of online advertising. These little boxes connect the consumer from a Point of Purchase directly to the [...]

Mobile Payments Market to Almost Triple in Value by 2015 Reaching $670bn, According to New Juniper Report HAMPSHIRE, UNITED KINGDOM–(Marketwire – Jul 5, 2011) A new study from Juniper Research has determined that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn [...]

The number of smartphones has been doubling every year, and by the end of this year will exceed 125 million in the U.S. alone, about half of all mobile phones on the market in this country. In addition, Apple’s iPads have approached almost 20 million units sold to date. And they seem to have altered [...]

Let’s say you’re exceptionally busy, perhaps it’s a Friday with a holiday weekend quickly approaching and you’re the business owner of a boutique-clothing store. Your store is extremely popular and you’re selling the latest and hottest brand of ‘hard to get’ denim jeans and suddenly an employee (usually your best one!) calls in sick with [...]

If you want to grow your business, then it is time to take mobile marketing into consideration. You will need to have a firm grasp of network marketing in order to take your business to the next level and effectively understand this type of marketing. SMS is one of the most commonly used campaigns of [...]

If you can manage to get into mobile marketing it can be highly beneficial for your business. This is because the number of people that are using mobile devices and mobile web applications is rapidly growing. Adding this type of marketing to your other efforts is a sound business decision that you should strongly consider [...]

“This is the time for us; now is the time for us to get behind this… We understand that the new rule is “Mobile First.” – Eric Schmidt, Google CEO “One-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.” – Diana Pouliot, Director of Google Mobile [...]

People who were born over twenty five years ago have watched the development of the technological age. DVDs, computers and cell phones were developed during their lifetimes. The parents of these people remember using pay phones and dealing with party lines on their home phones. Today, these ideas are so foreign that they are only [...]

Let’s be clear, marketing a mobile app is not the same as marketing anything else. In order to make people aware of your product you must rise above an estimated 350,000 iPhone and 140,000 Android apps – and that is without the consumer even having a good idea of what it can do. There are [...]

More and more, people are accessing the internet on their iPhones, Blackberries and Androids. And now, even regular cell phones are coming with wi-fi and internet functionality. The web has truly gone handheld…but is your website keeping up? No matter how great your web design is, if it doesn’t display properly on mobile devices then [...]