As the new #3 social network, Pinterest’s growth is meteoric and previously unheard of. Businesses can’t get there fast enough. But how should they promote their products and services without offending the calm, grazing culture of window-shoppers delighting in gorgeous, lush photographs. It’s a challenge. Here are 5 thoughts to get you off on the [...]

It’s true that Pay-Per-Click Advertising (PPC) such as Google’s “Adwords™” and Microsoft’s “Bing™” can be a remarkably effective, low-cost advertising solution that can almost instantly bring a flood of eager buyers to your website, if done correctly. However, it’s also true that you can take a terrible beating in a very short time if you’re [...]

Using PPC marketing to advertise your legitimate online businesses is still one of the best methods to get regular buyers to your opportunities as the traffic is immediate. The downside to Pay Per Click marketing though, is that if the campaign you are running is not effective, you can land up losing money and this [...]

Using a PPC strategy was a good idea. From your perspective, it’s worked and it’s making you money. The figures tell the story. The click through rate is above average. The keywords and ads are working well. And you’re getting a satisfactory conversion rate and ROI. But simply taking your results at face value can [...]

PPC will be your greatest online marketing nemesis if you’re new to it and don’t prepare. It’s challenging to peruse spreadsheets of words, ads, and numbers and remember exactly what you’re looking at. Stop. Get an energy drink. Now take a step back – and think. Think about exactly what you’re looking at. Go row [...]