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By Andy Wynn in SE Optimization

SEO2So you’ve got your nice shiny new website. You’ve told all your friends and family to go and see it and to Like it on your Facebook page.

Now it’s been two weeks and the traffic has stopped. Only so many friends and family members!

So now what? You need to decide on the following points: Who is your website aimed at? How do you reach them? How much time and money are you prepared to put into it?

If you don’t know the answer to any of these questions, please stop what you’re doing. Sit down and spend a day answering them. If you don’t know who your market is then there is no point even starting your SEO.

Once you’ve decided who you want on your site you need to put your product in front of them and get them clicking.

The following is my recommendation for what to do to start the ball rolling:

1. Submit: The first thing I do is submit my site to all the search engines. Get yourself a Webmaster account with Google, Yahoo and Bing. Submit sitemaps to them all too. Do this early to get it started. It can take time to get listed in the engines so don’t wait until your site is completed.

2. Keywords: Deciding which keywords to use is the hard part. With so much competition on the web it’s hard to know which keywords will be the most successful. Try to think of how you would begin to search for your product. What would you enter in Google to find you?

3. Meta: Ensure your meta Title is relevant to your content and contains keywords. When people search this is the first bit Google will see so make it count!

4. H1: H1 tags are like the headline in a newspaper. They act as an anchor grabbing the bot and telling him “Oi, look at this!”. Including a keyword in your H1 will also help. NB. There are H2, H3 and H4 tags too so use them!

4. Content: Ensure your content is original, unique, relevant and contains keywords. Try to change the content of your homepage regularly. If you can’t think of new content each day or it really doesn’t apply to your site then you could include a news feed as this will change daily.

5. Socialise: Facebook, Twitter and the rest have all moved into the view of SEO. With so many users all over the world it’s a great way to get the exposure you need. Once again though, take time and put effort into creating your pages. A good Facebook page can send tonnes of traffic to you but a bad one will not only send none, it may even lose you some.

6. Persist: “If at first you don’t succeed…” SEO is not an overnight thing. You can’t submit to Google today and expect to see your site on top tomorrow. It takes time and effort to get top positions. SEO can take months or even longer. Don’t give up or be downhearted if you’re still not there after a few weeks.

After all is said and done the main thing to remember is your content. I recently posted on an SEO forum the following analogy: In real-estate they say “Location, location, location”. The equivalent in SEO is “Content, content, content”.

Andy has been developing websites for 15 years. Optimisation has been a major part of this for a long time. Andy now works as a consultant advising on website design, development and SEO for companies across Europe.

By Adriana Noton in SE Optimization

SEO-TipsSEO (Search Engine Optimization) is one of those things that can make or break an online business. It is so important to find ways to get your message out and motivate others to visit your website to get more information. It is very unlikely you will ever have much success if you don’t learn how to effectively market your sites.

Internet Marketing involves learning about and keeping up with the best marketing techniques and practices. It is not unusual to find little changes that can increase your traffic and sales. Learning to test your sales materials, landing pages, and other factors will ensure you have constant results and you’ll build upon your success.

It is highly recommended you avoid any techniques or shortcuts you may come across often referred to as ‘Black Hat’. These tactics might provide some quick results, however, if you wish to have a long-lasting presence and reputation, it will be better to avoid the temptation to use them. Learn from those that have employed successful practices and principles, it will be worth it in the long run.

Not only will marketing methods change, so will the algorithms that search engines use. Their goal is simply to provide their users with the most relevant search results for any given term. Changes and updates they make may affect your rankings at times. However, if you are using sound and proven techniques, you should be able to recover quite quickly with some minor tweaks.

One practice that goes a long way in helping you get that valuable traffic, so you make more sales, is learning how to find potentially profitable keywords. The key is to find those words that a lot of people use, yet there are less websites in place that you will be competing against. Many different approaches to doing this are offered online.

Once you find those high-value keywords, you can use them in domain names, or just start posting on your site, using them in the most effective ways. You’ll also use them for link building. The idea is to use them as anchor text so you start getting links that point to your website, or the page where there is more information. You can also use them when commenting on blogs and forums related to those items you’re marketing.

To increase the value of the posts and articles you write, it is important to learn how to effectively use Latent Semantic Indexing (LSI). These are words that are directly related to your keywords and when included will add relevance to what you have written. You’ll also will want to learn the best ways to make the most of all the social media sites to increase your exposure and find those interested in your offers. You’ll also get more valuable backlinks that will increase the importance of your website. All of these are things you will want to do so that over time your website will show up higher in search results for the terms you want to rank for.

The biggest advantage is that these are SEO practices that will give you long-term results. How much success you attain with your marketing efforts will depend a lot on how effectively you learn to apply these principles. At the same time, if you try to cheat the system, you’re very likely to see a loss of visitors, sales, and perhaps see your site disappear from any search engine results.

Consult the top search and social media marketing firm in Canada for more advice on Montreal SEO, as well as other web-based processes. Offering a wide array of search engine optimization London strategies, contact the experts today. http://www.searchenginepeople.com/

By Lucy Beer in SE Optimization

SEO-TipsIt’s true that there can be many confusing intricacies to the science of Search Engine Optimization, but what’s also true is that most people get tripped up on the basics, before they even get to the complex stuff! In working with many entrepreneurial and small business clients, I’ve come to see a few common trends in the way that people look at SEO and why they are often not getting the results they want.

Improvement typically begins with some fundamental shifts in the way you think about the process.

1) Forget Sex, Specificity Sells!
Lack of clarity about your business offerings and target market will lead to lack of clarity in your search marketing efforts and you will either attract clients that aren’t a good fit, or you will have trouble converting your web traffic. Your search engine strategy should be based on a clear picture of who your ideal client is and exactly what you can do for them. Then make sure that you are effectively communicating that on your website.

2) Are you in alignment?
Don’t try and target every keyword on every page – create specific pages or groups of pages for specific keyword groups. That typically means you’ll create specific pages for each service/product you provide. Make sure your pages are in alignment: the main elements – title, url, content,headings etc – should all reflect the target keyword for that page.

3) The Way You Search May Not Be The Way Your Prospect Searches
There may be specific ‘insider’ terms related to your business which you know about and take for granted because you’re an expert. But a prospect may not yet know those words – how else may they be looking for your service? Doing your keyword research may reveal alternate and more popular ways that people think and search for your service/product, so be prepared to adapt your language where necessary. Listen to the words your current clients and leads use when talking about your business or service, and incorporate them into your keyword research.

4) Quality Not Quantity – Conversions Are The Real Point
It’s not just about the amount of traffic that you get, but how qualified it is. There’s no point getting bucket loads of traffic if they don’t end up buying or taking the next step. You’ll build a more viable business based on very targeted traffic rather than trying to only get huge numbers. So make sure you’re targeting ‘long tail’ phrases that may have a smaller search volume but deliver very specific traffic.

5) Don’t just think about how well your website performs, but how are your individual pages performing?
Your homepage is not always the most relevant or effective place that visitors can enter your site. By looking at your Google Analytics reports you will be able to see if visitors are landing at the most appropriate page for their search. If not, you may need to re-optimize some pages. Do your most popular pages have a clear call to action or next step?

6) On-Site Optimization Is Only Half The Battle!
To really perform well in the search engines (especially if you have a lot of competition), you must get your content out there and build quality links back to it. There’s always something else you can be doing to find a new audience for your information such as networking with bloggers in your field and getting your content exposure on other websites.

Lucy Beer of WebTrainingWheels.com is an online marketing professional of more than 9 years. She has been using and loving WordPress since 2004 and provides WordPress training services. She also consults with small businesses on their online marketing strategy, helping them develop and execute a plan that increases their business and engages their target audience.

By SEO Daddy in SE Optimization

SEOptimizationHello Peeps!

It been some time since I have written an article here at SiteProNews.com; I’ve been a busy boy! Since documenting in a case study the meteoric rise of Rik Pennington Photography, for the generic and geo-located search terms ‘wedding photographer’ and ‘wedding photographer London’, I have received a steady stream of inquiries from potential clients. I now work for several photographers in the UK, and I am spreading my wings around the globe, so watch out America, here I come!

Just to let you know – I do have a draft of the final installment in the Rik Pennington story and promise it will be out soon!

We have launched a new dedicated website for photographers across the planet who are looking to employ an SEO firm with an outstanding record for its clients in the photography search market online – http://ww.photographersseo.com. At present any photographer who has employed me as their SEO’er has reached ‘Google Summit’ for the term ‘wedding photographer + their location’ within 3 months, some quicker! That means a Google top 3 listing for that term, bolstered by a myriad of other related and targeted keywords from the marketing plan.

So, on to my dilemma; it’s not only photographers I work for but a total mix of small to medium sized businesses in the UK, from different market verticals. All desire a Google page one listing or more for the agreed targeted keywords for their business. As I said, I’ve been a busy boy and now have a small dedicated team working for me, but the workload is large and time consuming. We use a variety of SEO tools and solutions to achieve the ranking goals for our clients. We never put all our eggs in one basket. We approach a new client campaign with an arsenal of SEO Tools and strategies accordingly. In an article I wrote about the Rik Pennington Case Study, I talked about bringing out the ‘Big Guns’ to play, well I think we may have discovered a WMD (Weapon of Mass Destruction). We are always looking for new tools, software solutions to test drive and put through their paces and see if the results are tangible against cost and time investment. The SEO market seems fluid and it’s wise in my opinion to use a variety of possible solutions available to SEOs.

Whenever I review an SEO solution, I deal in facts, hard results, not fluffy pie in the sky claims and affiliate jargon designed to make you click and buy! Cha-ching! Thank you very much! I have no commercial relationship with this supplier, or an affiliate one. This is my honest and impartial opinion, backed up with some hard facts for you all to see.

For the last couple of months we have been testing the new boy on the block, well, not new but definitely a savvy reincarnation of an existing product that I have never used before, SEnuke X. This is a powerful beast and I believe it will take the SEO market by storm. The noise levels are elevated, Google is awash with reviews and affiliates pushing it in the market place. So, the question is what’s all the fuss about, what can it do for you? We are busy, very busy and like all SEOs we need to build links fast, and good ones! There are only so many hours in the day and by 6:00pm the pub is often calling. With an increased client base and subsequently a heavier work load, our tried and tested ‘SEO Big Guns’ are good but we are in need of a highly efficient and effective SEO WMD, and boy I reckon with have found it with SEnuke X.

SEnuke X is a serious bit of kit to say the least, and it can be a little daunting after you have pressed the install button, but that’s not a bad thing! Let’s be honest, you don’t want to part with your hard earned cash only to find you have been duped by the razzmatazz, resulting in purchasing just another lightweight SEO application that was well marketed, but in reality doesn’t deliver the goods. That definitely is NOT the case with SEnuke X. Areeb Bajwa and his team have provided detailed step by step videos to take you through the application and how to use it to your advantage. Good job Lads!

Ok, so let’s explore what it does and how. SEnuke X provides a modular approach to your SEO/Marketing strategy. Well that sounds all very simple but the really clever part is the link integration of the modules, which can be spread out over time providing sustained and relentless link building from just about every corner of the internet. Well not every, but definitely the important ones that will assist you to build a targeted backlink portfolio for your SEO campaigns. To achieve this level of link building integration by hand would take you weeks if not months to achieve. All you have to do here is get your content ready, follow the step by step wizard, schedule the duration of your campaign, press the button and allow SEnuke X to take over on auto-drive. This means getting to the pub at 6:00pm is now looking a lot more realistic for me, safe in knowledge that Papa-Nuke is looking after my clients SEO campaigns!

SEnuke X provides you with an automated SEO link building solution. Generating a variety of interlinked Articles, Press Releases, Web 2.0 pages and Videos that can be cleverly bookmarked from hundreds of social accounts, pinged and submitted for indexing, all on the fly. Sit back and enjoy the ride!

Still sounds daunting? Well the simple to use step by step wizard takes you through the process, you can create your own campaign strategy with the link diagram, use a pre-installed one or find the latest hot ones on the SEnuke X’s dedicated forum. The modules can be chained, so one starts when another finishes, or spread out over multiple days or both, it’s really up to you. Once you press the button, all this happens in the background for you, whilst you get on with putting together more campaigns or running your SEO business. As the URLs are propagated they can be pinged on the fly and using the built-in Xindexer can be submitted for indexing to the search engines. I have never come across anything else on the market offering this level of complexity and penetration. Interlinked link generation across such a vast array of potential one-way link opportunities all eventually funnelling back to your money site for your desired keywords is what we hunger.

What’s the end result? Well, see below!

We have used SEnuke X on a few client projects with great success and I’d like to share the results we achieved for one of my photography clients, -Lorenzo Ali -, http://www.lorenzophotography.co.uk.

The SEnuke X campaign was targeted for the keywords, ‘children’s portrait photographer’ and ‘children’s portrait photographer London’. Lorenzo was languishing on page 2/3 of Google for these terms, 3 weeks later Lorenzo now hold’s the following rankings in Google.

1. For the generic search term ‘children’s portrait photographer’ Lorenzo is now ranked – #No.3 in Google.co.uk – #No.9 in Google.com

2. For the geo-location search term ‘children’s portrait photographer London’. Lorenzo is now ranked #No.2 in Google.co.uk & #No.2 Google.com

I reckon that’s proof enough that SEnuke X is here to stay and may well rewrite the SEO landscape over the next year! Let’s see what happens.?

It’s truly an SEO Weapon of Mass Destruction!

Till next time peeps!

SEO Daddy

The SEO Daddy is a very successful professional SEO Consultant. He runs http://www.photographersseo.com an SEO Company in the UK providing extraordinary SEO for photographers across the planet. He covers every industry online and specializes in Wedding Business SEO. Follow the SEO Daddy on Twitter. This article covered the use of SEnuke X on Lorenzo Ali’s rise and sustaining his presence at to the top of Google for the generic term ‘Children’s Portrait Photographer’.

By Julie Ann Ross in SE Optimization

SEO-TipsReverse SEO was all about getting negative information pushed down off of Google, keeping it out of the top search engine ranks, to make sure people did not associate a brand with being an awful place to do business. Reverse SEO was necessary for companies that had a run of bad luck, or a few cranky customers who wanted to harm it. But no one used negativity as a marketing tool.

Then one New York business owner found that the negative results actually increased his sales. The owner of an online eyeglasses company found that by providing bad customer service, which people would complain about online, his page ranked higher on Google. The angrier people got, the higher it went.

It was not until a New York Times article detailed the company’s practices – including fraud and violent threats – that Google was “horrified” to find their search engine was being gamed in so evil and heinous a manner.

What was happening was as people posted their complaints online, they backlinked to the vendor’s website, which is a popular reverse SEO tactic. Google assumed that a backlink to a website was an endorsement, which meant Google believed it was an important site that provided a good user experience. (This is why backlinks are crucial in a reverse SEO strategy.)

Google quickly released a statement that they had “developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience.”

In other words, Google was now looking at the sentiment surrounding a backlink to determine whether it was a real vote or not, and their solution served as a notice to companies who screwed their customers: do business right, treat people decently, or get banned from Google.

This also means that the best reverse SEO tactic is going to be great customer service.

A lot of businesses already worry about what will happen if they receive a negative complaint on a user review site. They might lose sales, the complaint might be seen on the search engines, etc., so they use any reverse SEO tactics they can. But now that Google has changed, a new strategy to eliminate these complaints is to reverse SEO them through kindness and decency.

The best way to do this? Use these three “customer service reverse SEO tips:”

Customer Service Reverse SEO Tip #1: Ask customers and visitors for positive reviews, if it is truly deserved. This can done on a comment card, a copy of their receipt, a sign by the front door, or even a quick email to the company’s contact list.

Customer Service Reverse SEO Tip #2: Make sure to earn those positive reviews by providing great service and a memorable experience. Everyone loves being made to feel special and important. They love a great experience. And they certainly love being treated with respect and kindness. Nothing will engender a greater positive review than treating customers with sincere respect and kindness.

Customer Service Reverse SEO Tip #3: Visit the sites and social networks where most of the business’ customers are. Many businesses make the mistake of continuing to market and advertise in the places they always have – phone books, newspapers, billboards. But these are not always effective marketing channels. Instead, ask customers where they spend a lot of their time online. If it is a social networking site like Facebook, join Facebook, and friend them. Communicate to them like a person, not like a commercial.

Google has made sure that companies that game their algorithm through customer anger will not benefit. But that does not mean they will eliminate all negative comments. For any companies who still need to remove those from the search engine rankings need to let a positive customer experience be the reverse SEO they need. Follow these reverse SEO consulting tactics to building quality links through good customer service.

Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services). http://www.RostinVentures.com.

By Anthony Godley in SE Optimization

SEOptimizationHaving a Web site that gets found in Google isn’t hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started.

1. Start out slowly. If possible, begin with a new site that has never been submitted to the search engines or directories.
Choose an appropriate domain name, and start out by optimizing just the home page.

2. Learn basic HTML. Many search engine optimization techniques involve editing the behind the scenes HTML code. Your high rankings can depend on knowing which codes are necessary, and which aren’t.

3. Choose keywords wisely. The keywords you think might be perfect for your site may not be what people are actually searching for. To find the optimal keywords for your site, use tools such as WordTracker. Choose two or three highly targeted phrases for each page of your site. Never shoot for general keywords such as “travel” or “vacation.”

4. Write at least 200 – 250 words of visible text copy based on your chosen keywords. This is a crucial component to high rankings and a successful Web site. The search engines need to “read” keyword rich copy on your pages so they can successfully classify your site. Use each keyword phrase numerous times within your copy for best results.

5. Create a killer Title tag. HTML title tags are critical because they’re given a lot of weight with all of the search engines. You must put your keywords into this tag and not waste space with extra words. Do not use the Title tag to display your company name or to say “Home Page.” Think of it more as a “Title Keyword Tag” and create it accordingly. Add your company name to the end of this tag, if you must use it.

6. Create Meaty Meta tags. Meta tags can be valuable, but they are not a magic bullet. Create a Meta Description tag that uses your keywords and also describes your site. The information in this tag often appears under your Title in the search engine results pages.

The Meta Keyword tag isn’t quite as important as the Meta Description tag. Contrary to popular belief, what you place in the keyword tag will have very little bearing on what keywords your site is actually found under, and it’s not given any consideration whatsoever by Google. Use this tag, but do not obsess over it.

7. Use extra “goodies” to boost rankings. Things like headlines, image alt tags, header tags (H1, H2), etc., links from other pages, keywords in file names, and keywords in hyperlinks can cumulatively boost search engine rankings. Use any or all of these where they make sense for your site.

8. Be careful when submitting to directories such as Yahoo and the Open Directory Project (DMOZ). Having directory listings are a key component to getting your site spidered and listed by Google. Making mistakes in the submission process could cost you dearly as directory listings are difficult to change later in the game. Therefore, it’s important to read Yahoo’s How to Suggest Your Site and How to add a site to the Open Directory before submitting.

9. Don’t expect quick results. Getting high rankings takes time; there’s no getting around that fact. Once your site is added to a search engine or directory, its ranking may start out low and then slowly work its way up the ladder. Some search engines measure “click-through popularity,” i.e., the more people that click on a particular site, the higher its ranking will go. Be patient and give your site time to mature.

10. Don’t constantly “tweak” your site for better results. It’s best not to make changes to your optimization for at least three-to-six months after submission. It often takes the engines at least that long to add your optimized pages to their databases. Submit it, and then forget about it for a while!

If you’ve followed these tips and still can’t find your site in the engines, the first place to “tweak” would be your page copy. If you added less than 250 words of visible text on your pages, this is probably your culprit. Also, double check your keyword density, and make sure that you only targeted two or three phrases per page. Eventually, you’ll see the fruits of your labor with many top ten rankings in Google and the rest of the search engines!

Anthony is the CEO of well respected Reputation Management and Public Relations Agency, KPRS Media. At KPRS Media we understand the importance of Social Media and Web2.0 but more importantly we have the experience to integrate highly visible and successful Social Media Networks into your business or personal marketing strategy. Contact us today for a chat on what we can do to help your business: info@kprsmedia.com.

By Preston Mane in SE Optimization

SEO2There are many online business owners who don’t know anything about SEO. They have the wrong notion that owning a website is the only thing that you need to have to run an online business. But they must be reminded of the fact that their website is of no use if its not visible to a large amount of people. People will visit your website only when they come across it. There are hundreds and thousands of website in the Internet. It’s impossible for people to remember the URLs of so many websites. There are certain websites in the Internet which provides a search box where people can type what they are looking for and in return hundreds and thousands of websites appear which are relevant to the search query.

The websites which allow the users to search for a particular website is called the search engines and the terms that are searched in the search engines are called the keywords. The most popular search engine on the internet is Google.The first thing that an online business owner need to do is to carry out keyword research for his website. First they have to jot down a list of terms that are relevant to their niche. Then they should put those words in the Google keyword research tool. Then a huge list of keywords will come up. The list will also include the amount of competition for the keyword and the search volume for the keyword both global and local. Its advisable to select the keywords, which have medium, search volume not too high or not too low either.

However the competition must be high. Make sure that all the keywords that you choose are relevant to your niche. You can choose as many keywords you like there is no limit. However its advisable to choose not more than 10 keyword for a new website. Once you achieve higher ranking for these keywords you can always add more keywords.There are several methods of optimizing a website with the chosen keyword.

First you should use your main keyword while naming your domain because Google prefers domains, which contains the keyword. The most important places in a website from the SEO point-of-view are the Meta tags. The Meta tag consists of the Meta title, description and the keyword. Each page of a website should consist of unique Meta tag.

The Meta title should start with the keyword followed by 7-8 words followed by the company name.

The Meta description although promotional in nature should never be a sales speech. It should briefly describe what the page is all about. It should contain keyword but not more than two times. It should be not more than 160 characters. 140 characters is best.

The Meta keyword should consist of the keywords. However don’t mention more than 10 keywords in the Meta keyword section.When one use a header in the page of a website he should keep in mind that the header should be short and should consist of only one keyword. However if one uses a sub header then he can include one or two keyword, as its length should be a bit longer than the header ideally not more than 160 character.

Each page should focus on only one or two keyword and that keyword too should be used a minimum of 2 and a maximum of 5 times per 100 words. This is to prevent the search engine to see it as keyword spamming. The body content should be at least 400 words including the header. One should never use any domain name or email address here. However one can use the keyword as anchor text basis links.

I am an Internet Marketing Consultant who helps small to medium sized business market themselves online. My company is named On3 Consulting. Check out our website for more information on SEO in Vernon. You will also learn a thing or two about QR Codes Vernon. http://www.on3consultinggroup.com/

By Preston Mane in SE Optimization

SEOptimizationIf you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately.

Basic SEO Techniques Internet Marketing

The ability to create an article or webpage to automatically jump to number 1 seems impossible but if a page is optimized correctly it has the ability to get top ranking for low competitive keywords. To produce a basic search engine optimization page needs to have the following.

1. Keyword density between 2-5%

2. Meta keywords tags

3. Meta description tags

4. Keyword in the title

5. Use H1, H2 and H3 tags throughout the page

Using these five factors forms the basics of SEO and creates a page that is ready for the search systems like Google. Many individuals that start a blog or website do not use any SEO techniques or SEO tools to optimize each page. Studies have shown that those webmasters who took the time to use many of the optimization tips, have shown that by doing on page optimization their articles and pages receive more traffic and visitors than those webmasters who have not done any SEO at all.

Top SEO Techniques That Will Help Drive Traffic

Many of the search engine optimization techniques are used widely by many successful internet marketers. Many keep these SEO strategies to themselves and are not very forthcoming when it comes to explaining how to get traffic or to become number one in the search such as Google. The top 3 strategies of search engine optimization is as follows.

1. Build quality one way links

2. Use other traffic sources other than Google, Yahoo and Bing

3. Onpage SEO optimization

The strategies have been around for a longtime but many internet marketers take these strategies and do not fully understand what to do with them.

Search Engine Optimization Tools

There are many different tools on the market today that can be used for search engine optimization. There are those tools that will analyze your position on Google, Yahoo or Bing, analyze your article or page and give a link count.

There are other tools that will build links by distributing articles to article directories, post comments on blogs or post comments on forums and this is completed done by automated software with a push of a button.

Organic SEO Tips

Organic search engine optimization is the process of getting your article or website on page 1 in the free section of search engines. This is accomplished by doing the proper keyword research, building links, onpage SEO and driving traffic from other sources.

I am an Internet Marketing Consulting who helps small to medium sized business market themselves online. My company is named On3 Consulting. Check out our website for more information on SEO in Vernon. You will also learn a thing or two about QR Codes Vernon. http://www.on3consultinggroup.com/

By John V in SE Optimization

SEO2The topic of SEO vs. Sales is a rather fascinating one.

This topic is really the battle of what is good for SEO in terms of content and website structure versus what is good concerning the direct marketing appeal.

SEO is about having good content, page authority and plenty of pages. From the sales perspective you want people to fill out a form, give you a call and purchase your products. It can be quite challenging to find that middle ground consisting of the power of SEO without having to sacrifice the direct response effectiveness on the sales side. A good looking web page filled with great content is ideal as far as SEO goes but it is not very conducive to prompting a visitor to take an action such as filling out a form or buying a product. And, having a webpage with a very clear call-to-action is great for getting people to take action but it is not so great in terms of SEO due to the fact that there is not a lot of text on the page.

One of the easiest ways to bridge the gap between SEO and sales is to implement a blog on your website. A blog can add a great deal of content and authority to your site. You should keep your blog fresh by creating a new blog post each day and be sure to include relevant keywords in the title of your blog posts. Each post should ideally consist of at least 300 words. Another tool you can use is what is called an expandable text box. When you click on an expandable text box, it opens into a page containing a lot of content. Google loves expandable text boxes because they are relevant, they contain a lot of information and they tell the search engines what your page is all about.

You also can make your site much more SEO friendly by adding three elements: Resources, FAQs and a Glossary section. With the FAQs, divide them across many pages with one FAQ listed per page. You also should consider making use of user-generated content on your site. This could be a forum or a set of photos that people can post comments on.

This way your site visitors will be creating fresh content for you and they will even do some linking back to their sites which is all good in the eyes of the search engines.

Another thing to do is to create autonomous landing pages for paid advertising. These pages will still be a part of your site but they will be to some degree, mirror images of pages within your main site that will prevent your visitors from becoming distracted. These landing pages will encourage the average visitor to take a desired action such as buy a product or service from you. The key here is to keep the autonomous pages consistent with the design of your website and to think of these pages as microsites as opposed to single pages.

If you are able to find the balance between good SEO and sales, you will be killing two birds with one stone. The search engines will like your site and your visitors will be more likely to do what you want them to do, which is to buy something from you.

The delicate balance between SEO and sales can be a tricky one to maintain. To learn more, watch this YouTube video on the topic – http://www.youtube.com/watch?v=NwL36vJ8-Lc

By Warner Carter in SE Optimization

SEO2Perfecting SEO to gain traffic and attract customers is only half of being successful. Making money online is not just about technically tracking and managing your business on a regular basis. Many people choose to ignore cliches in business because they’re tired of hearing it. This may sound funny, but I often hear it in the SEO conventions I attend.

Gaining Profit through Basic Business Principles

Help your prospects and clients

Some successful executives always cite that “focusing on making money leads to an early death”. This may sound like another cliche, but simply looking at it shows you the plain truth: doing business is not just about making money.

You may say that we literally help people through link building, because it’s a win-win, give-and-take process. What I’m referring to is helping people outside the realms of normal SEO methods. For example, if you are an SEO Reseller, you can help your clients by giving them free training on SEO. This enables them to understand not only the basic but the technicalities of the process as well.

I have known many business owners who literally invite their prospects and clients to their internal meetings so they can learn about the goals of the industry. I also have friends who provide weekly tutorial sessions through e-mail to aid their clients (and possible competitors) and help expand the industry to a different level. Some companies are more than willing to give some unfortunate people and organizations financial aid to help them start a desired business.

Build long-term relationships

The strength and longevity of your business depend on the business partners and friends who have been with you every step of the way. Measure business longevity by looking at how your business became a bridge for other businesses to grow, by seeing how wide your network is, and by determining how much you have contributed to your market and especially to your community.

Partners strengthen and empower business. Sometimes, partnership and networks can save a sinking corporation. Try reading the business section of your national paper and you’ll see how partnerships and relationships are integral parts of every industry.

Many major companies today measure their success not with how consumers can easily recall their brand but with how they helped their industry and community.

Consider profit secondary

Frankly speaking, we all planned and started our business with the simple reason of gaining money. We all seek financial success, and we believe that we can make more money through our business. There is nothing wrong about this, but as successful people say, “Focusing on money might cost us our lives; we might end up without much time left to enjoy the fruits of our labors.” We have to balance everything; every entity in our business has its own value, whether it lies in the technical or internal aspect. As business owners, we should know where to put that value, and what should be prioritized. Always begin your business’ value in life, and everything will follow, including money and absolute financial success. Success is relative. Whether you measure it monetarily or by your contribution to your community, it always begins in valuing life.

Gaining Profit through SEO

Product Makeover

If you have been in the business for years, chances are some of your products and services need a little repackaging. Some of these may be out of style or outdated price-wise. Take time to review your product line. Separate the old items from the new items. Old items can be included in your “to be discounted and sold on sales” list.

One effective technique I’ve seen many local business owners do is incorporating keywords in their main products. I’ve seen a toothbrush named ‘Bay Area toothbrush’, and a carpet named ‘Phoenix Carpet Magic’. The technique accomplishes SEO and product branding with one method.

As a business owner, it is your responsibility to track down the trends, what’s hot and what’s not. I’ve encountered businesses that never tire of pushing outdated products to the local market, as if local consumers are unaware of the global market.

Quality service assurance

No one wants a defective product or terrible customer service. Just like in your SEO processes, one way of assuring quality service is by perfecting your anchored links, content writing, and keyword research. These three are the foundations of your SEO campaign and internal online advertising. They are your secret search tools, Google’s exact targets in crawling and indexing your website. Providing your readers with informative content is a perfect way of giving them quality service.

Aim for long-term goals

There is nothing wrong with settling for short-term, daily goals. However, planning on a long-term perspective prepares you for any struggles and challenges. Short-term goals are part of your long-term goals; don’t separate these because these are the strategic components of perfect planning.

Do not stop building links with relevant websites. Befriend other website owners instead of considering them as competitors. Share and learn ideas from them. Doing this helps you build links, gain domain authority, and expand your network. Having strong links and solid same-niche friends in your network cements your authority and SEO success.

Think the SEO Reseller way, go local and do not measure your business’ success by its size. Think of your community’s needs before anything else and always plan with longevity in mind.

Warner writes about SEO, Blogging, and Web Development, enjoys learning and discovering everything new, and works for Endless Rise, who provides SEO services to SEO Resellers exclusively. You can become an seo reseller today.

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