If you want your webpage to rank well, you will have to have a couple thousand backlinks. A backlink is an inbound html code that points to your website. You are probably wondering why you would want a backlink. I will explain it this way: If you have many websites with one-way links to your [...]

For years I’ve resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. On a [...]

There are many ranking factors, but when it comes to SEO, certain on page changes are more significant than others. For example, with the lingering impression of legacy content, links, and the search engine / cloud computing bin (the cumulative summary of each page in a website since it was first indexed) certain benchmarks are [...]

When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives is necessary Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to [...]

There are some very simple SEO techniques available for you to improve your search engine ranking. In the course of my normal analysis of competitors’ websites, I find an amazing number that does not employ all of these techniques, yet every one can help you get closer to that coveted #1 position. Using these will [...]

Sometimes another form of language and imagery is required in order to communicate vast ideas for common consumption. This is one of such instances where an array of algorithmic functions will be given a conceptual vehicle to map their role in the creation of a top 10 ranking. Since the concept of the universe is [...]

With the ever-expanding enormity of the Internet, desirable search engine results are more important than ever before. Search engines are generally an efficient way to narrow down the millions of pages of information available, to a few relevant results. Advanced Search Features The relevancy of results can depend on several factors. For one, the search [...]

As more websites compete for valuable search engine “real estate,” Search Engine Optimization is becoming much more complex. And *keyword selection* remains one of the most important (yet least understood) pieces of the puzzle. “Why keyword selection is so important and how to select the best keywords for your website” To clear up the mystery, [...]

The Internet is such an unknown commodity anything is possible. One of the most intriguing questions concerns the idea of a perpetual traffic machine. Create a website and design a system of automatic programs (both interior and exterior) that delivers content and backlinks to a site that updates itself automatically and keeps growing without any [...]

Is your web site search engine compatible? Despite all the misinformation out there, it’s very easy to design a web site that search engines will love. All you need to do is follow 3 simple steps: 1) Obey the Search Engine Guidelines Nearly all search engines publish their own guidelines regarding the submission of sites, [...]