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By Martin Sejas in SE Tactics

SEO tacticsAny website owner wants their website to be ranking well for those keywords which will mean that targeted visitors arrive on their website and possibly turn into customers or clients.

A website’s ranking on search engines (especially Google) is quite important when you take into account the following important statistics:

- 90% of users don’t go past the Page 1 of Google
- 42% of users click on the website on position 1, 12.5% on position 2 and only 8% on position 3

What does this all mean?

This means that if your website is not on Page 1 of Google and in the top 3 positions, then you are effectively missing out on more than 60% of potential visitors (and customers for that matter).

If your website isn’t currently in a good position on the search engines, don’t panic! There are many things you can do to move its rankings up. Below is a list of website ranking factors from the most important:

URL

If you want to rank for a certain keyword, it’s absolutely vital that you have that keyword in your domain name. If you feel tempted to use your company or brand name instead, keep in mind that the goal of ranking at number 1 for your main keyword will only get much harder if you do so.

Domain Age

If you register a brand new domain name, you are going to be starting from scratch. However, a start is a start and as the months and years go by, your website will benefit immensely from this factor. On the other hand, you can get a head start by purchasing an expired domain name which does not currently have an owner. Just make sure that it hasn’t been banned by the search engines before purchasing.

Title Tag

Having the keyword in the title tag of your home page is a MUST. There are many websites which still use their brand name or company name in their title tag which make ranking for target keywords even harder. This is a ranking factor that is applicable to all pages on your website.

Page Structure

Optimize each page on your website for just 1 keyword. Every page on your website should only be optimized for one keyword. Any more and ranking for your target keywords will be that much difficult. Your home page should target the main keyword while other pages should target related, long tailed keywords.

Keyword Density

It’s important that you mention the keyword you are targeting on the relevant page. A good density to aim for is 3% which means that your target keyword only makes up 3% of the text on the page. Any more and your page could be seen as being spammy.

Backlinks

You’re probably wondering why backlinks is at the bottom of the list when it is an important factor in getting website rankings. The reason why I put it down there is to emphasize getting your website set up right first before getting backlinks. Getting hundreds or even thousands of backlinks to a website which is incorrectly optimized will diminish the value of each link in getting rankings.

On the subject of backlinks, it’s important that you get them from a variety of sources while using a variety of anchor text.

The key to a successful website in terms of getting targeted traffic and customers is all in this article. Read it many times over if you have to. Simply get these website ranking factors right and you will have a immensely successful website before you know it.

Martin Sejas provides an Internet marketing consulting service for people who want to establish an online presence for their business or dramatically improve their current online presence today. You can register for a free consultation today. www.internetmarketingadvice.com.au

By Kirsten Hendrich in SE Tactics

Communication between client and service provider is a vital part in the success of any campaign, or indeed any business relationship at all. Due to the nature of SEO, many clients will have quite a lot of questions and these should be dealt with right at the early stages, before a campaign has even begun. It is really important that clients are made aware of the fact that it can take a long time to see results, especially for new domains. It is also highly advisable to discuss suitable measurements of a campaigns success, for example traffic numbers, search engine results and so on. These will all have to be tailored to the work in question and every job will have its own individual needs and challenges. This article aims to point out five common questions, and how you can deal with them effectively.

1. Why Don’t I Have More Traffic ?

Many clients simply don’t know what they can expect with regards to traffic numbers. This is no fault of their own, but sometimes they can be disappointed by the traffic they receive from seemingly good search engine positions. Traffic estimates should be based on search volume and it’s important to clearly explain the huge difference in click through rate between a number one position and a number four position.

2. Why Don’t I Appear for This Keyword?

When clients first engage in SEO activities, it must be clearly explained that in order to even begin to rank well for certain keywords, each page must effectively target its own keyword. If you try to focus a page on too many different keywords, it will dilute the message and leave the search engines confused as to what the page in question is talking about. Therefore, unless you have a large website, there is a limit to how many keywords you can expect to rank well for.

3. My Local Directory Listing Is Outranking Me, Why Is This?

This is particularly troublesome for new and small websites. Quite often when a search is carried out for a chosen keyword, not only will you see your website come up, you will also see your directory listings appear. Sometimes the directory listings will actually outrank you. This is due to the fact that the directory probably has a lot more authority than you, and work will have to be done to boost the importance of your website above that of your page on the said directory. You could also try changing your directory listing to reduce its competitiveness.

4. How Long Do I Have To Wait?

Probably the biggest question of all, how long will it take and how long will I have to pay you for? It’s vital to make this clear right from the start. You have to explain that it will take time for your work to bear results. Honesty really is the best policy here. I would recommend preparing a client for anywhere between at least six to twelve months with a thorough check of progress being carried out every three months.

5. How Will Doing More Help?

This is a big one, especially if you are not getting the results as quickly as you may have expected. You may be going back to client several months down the line and suggesting yet more site improvements or link building efforts. Marketing a website should be approached with a long term view. If results aren’t going so well it may mean you have to revisit some of the website structure and address any technical issues that may be causing issues. Explain the from the offset and you should avoid digging yourself into any unnecessary holes.

To find out more about SEO, visit Go Search Marketing at the following website www.gosearchmarketing.co.uk

By Adeline Rekli in SE Tactics

There are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to search engines, they’ll get traffic right away. The truth is that there is a lot more to bringing traffic to your website. Search engine optimization is a task that is ongoing and it does take quite a bit of work. Instead of submitting your site to the search engines right away, here are a few critical steps to great SEO that you should take first.

Step #1 – Research Your Keywords

One of the important steps you need to take for great SEO before you submit your site to the search engines is to research your keywords. No doubt, you already know what the topic of your site is all about. It is important that you choose the right keywords now before you submit your site. When you select keywords, keep in mind criteria that the search engines have for keywords. Look for niche keywords instead of keywords that are so broad you’ll never rank well with them.

Step #2 – Improve Your Title Tags

Another step to take before submitting to the search engines is improving your title tags. One of the biggest things that will determine your score within the search engines is the appearance of keywords in the title tags. Do not go with title tags that don’t use your keywords. Your title tags should be keyword rich, which can help you ensure that you get strong rankings when your site is submitted to the search engines.

Step #3 – Check Out Your Site Technology

Take some time to check out your site technology before submitting your site to the search engines as well. Some technology built into sites can end up confusing the spiders that crawl through websites. Image maps, CGI scripts, frames, and other types of technology may not be understood by many of the spiders out there. Go through your site carefully and ensure that technology is not holding you back from getting high rankings in the search engines.

Step #4 – Check for Errors

Checking your website for errors is also going to be a critical step to great SEO. It’s a good idea to use a site maintenance tool to make sure that you catch any errors before you start bringing customers to your website. Any errors in HTML can end up causing problems for search engine spiders. Not only can errors cause problems with spiders, but they can also be frustrating to site a user, which means they may leave your site. Now is the time to ensure that any errors are taken care of.

Each of these steps is essential to the success of your website. Before you submit your website to the search engines, go through these steps and ensure that your site is ready.

Adeline Rekli – For the latest seo articles , please visit our website.

By Derek J in SE Tactics

Anyone who’s learnt the basics of SEO has come across the two little words – meta tags. Some argue that meta tags are important, whilst other dismiss their use altogether. Here’s what you need to know about meta tags, their importance and their use.

Back in the early days of search engine optimization (SEO), any given website’s ranking in the search engines relied heavily on on‐site optimization factors. These factors included, first and foremost, meta tags, as well as header tags, keyword density, and so forth.

As search engines have evolved, they have moved weighting away from on‐site factors and towards off‐site factors (as well as a host of other tiny factors). For this reason, meta tags no longer carry the weight that they used to, but certainly do still serve a very important function.

Meta tags are broken into three tag types – “title”, “keywords” and “description”. We’ll look at all three separately.

The title tag is what is displayed in the actual header of the internet browser (be it Internet Explorer, Firefox or Safari). This tag is considered the most important of the three and is best utilized to reflect the keywords that the page is attempting to rank for. This tag is also the tag that shows up as the heading in a search result, so make sure that it includes your keywords, and an attractive copy t o catch the searcher’s attention! Keep in mind that the search engines will only display a certain title length, so try keep your titles to seven words or less.

The keywords tag is pretty self‐explanatory. This is used to reflect the keywords that best describe the page itself. Its best practice to insert your keywords in this tag, in the order of highest importance to lowest importance ‐ separated by commas. There’s ongoing debate as to how many keywords you should or shouldn’t use in this tag, but the best bet is keep it less than six separate keywords or phrases. More importantly, make sure that the content of each page is reflective of the chosen keywords (i.e., try use the keywords in the page content as well).

The last of the meta tags is the description tag. This tag is what is reflected under your heading tag in the search engine results (although some search engines mix and match this with other information). You need to see this tag as your opportunity to lure visitors through to your website, so try to make it as compelling as possible, and sprinkle your keywords throughout the copy if at all possible. The ideal length for this tag is 15 – 25 words.

And that sums up the long and short of meta tags. As mentioned, although they don’t carry the weight that they used to, they’re still an essential tool in the webmaster’s tool kit. Make sure that you create customized meta tags for each page on your website, and don’t be afraid to get creative about how you write your copy for the description tag!

By Derek Jansen, author of The SEO Basics Course. – Sign up for your free seo course and learn the SEO basics today!

By Andrea Carless in SE Tactics

SEO marketers make use of different promotions, some would even go to the extent of buying the traffic that they need! There’s no need for that, as long as you have a good keyword finder and bearing in mind these top 10 things to gain more traffic; you’d get more traffic without spending so much as a dime

1. Position yourself as a personality or expert – or both.

When you position yourself as either a personality or an export, or both, you are building up your credibility, thus enabling people to link your site even without you asking for it. It encourages people to avail of services or buy products from your site.

However, this isn’t an easy task to do. Just the same as building trust in real life is not a walk in the park, online, it’s even more challenging. It’s hard to built a good reputation, but the rewards that you reap, and the traffic that it can generate will make everything worthwhile.

Now, once you have established your good reputation and authority, people would start turning to you for advice and reference.They may also want to interview you about your ebooks or your affiliations. As long as you promote your site and gain good publicity from it, it will reflect on your site and your authority on your niche.

2. Create link baits.

Link baits are website content that people and readers voluntarily link to. An example can be found on http://www.sugarrae.com/permalink/25-things-everyone-should-have-them/ where the blogger lists down 25 things she needs to do in the near future. Therefore, he can take the initiative to slash out then repost the link to ANOTHER blog entry relating to the slashed and completed item.

This is a good move to lead your readers to explore your site further. Besides, this makes for a fun read, when done right.

3. Syndicate your content.

Use the RSS feed and then you can syndicate it, it’s a means for easier means for them to link to your site. For this, it’s more favorable to use PHP compared to Java Script. This is to ensure that the search engines do capture your headings and your links too.

Also, one popular programmer Will Bontrager, on http://www.AssociatePrograms.com/willmaster-scripts also helps affiliates with their syndication of articles and tips.

4. Create an amazing profile in Amazon.com.

If you are an author as well as an affiliate for an online dating niche site, then this would greatly help you. If you have hired an author, set up an Amazon account for him or her.

Authors can join in Amazon Connect. By signing up; they can have instant access to million’s of visitors on Amazon. If you play your cards right, you can write mentions in dozens of different plazes inside Amazon. These mentions may lead to a page, which contains links to your website.

You can create a blog, a profile, a “Listmania” list, or review books, or tag dozens of keywords. These would act as your digital Hansel-and-Gretel breadcrumbs, which lead people to your Profile, with your site links.

5. Experiment with offline advertising.

Try to promote your niche site using offline advertising, such as posting ads in newspapers or magazines. Offer readers to reply to your ad by offering a free e-book or free mini-course. You can also try your hand at posters and banners.

6. Make use of Yahoo! Answers.

Yahoo! Answers is a service offered by Yahoo! wherein an “asker” asks a certain question, and then anyone with a Yahoo! account and linked with Yahoo! Answers can answer the said question.

You can try it out by answering a few questions that are related to your niche. Make sure your answer is a good, relevant one, so that the “asker” would vote it as the “Best Answer.” Those kinds of answers get a special place of prominence in the page.

Now, be extra careful with this because Yahoo! “advertisements” and promotions are banned as well. However, when you answer a question, you can list down “sources” where readers can get more information.

Use this to your advantage and link it to your own website that is a relevant part in your answer to the question.

7. Make use of E-bay.

E-bay is one popular online buy-and-sell website where hundreds of visitors log in to look for the items they wish to buy. Set up an E-bay account and make a profile. In the “About Me” page, you can link your website.

But, to make sure that more people read you profile, make a genuinely useful profile, with lots of informative data, and also affiliate links. You can sell your e-books there, at affordable prices, so many more users would buy it.

8. Make use of AdSense.

Bloggers have a great idea on what Adsense is about. It’s a great way to have income for your website.

But more than that, AdSense has an AdSense Help discussion group, where people can discuss about their online life and businesses.

Now; you can log-in or be an observer and offer your own useful insights to other online users. Make sure though that your post is really relevant so that people won’t get annoyed when you try to link them to your site.

9. Add some thoughtful comments and insights to blogs or website comment sections.

Make sure that when you comment to a blog entry or to a site, that your comments are insightful and informative. One that can add to a discussion.

Dave Taylor of AskDaveTaylor.com says:

“Add relevant thoughts and useful comments and information to their discussions. Sometimes, when appropriate, link back to your own articles, but other times add your own comments just to participate in the ongoing discussion and, yes, gain some visibility in your marketspace.”

10. Add a classified ads section to your site.

A classified advertising section can help your site. It can get you some extra revenue, and also attract new visitors. Brad Waller’s EPage.com is a good place to start on this.

Traffic is one of the defining factors for your site’s survival, the more high quality traffic you get then the better chances for conversion and earning! SEO marketing is a tough market and made even more tougher due to the competition. Survive the SEO race with the help of a trusted Keyword Finder and be miles ahead of your competitors in no Get it for FREE and guaranteed benefits at it’s best. Grab you own copy of this wonderful SEO tool at => http://www.MarketSamurai.com/freetrialdownload

By Debbie Everson in SE Tactics

There are two ways of selecting a domain name. You can choose the domain name first and use it as your organization name or vice versa. Most of the old organizations prefer to retain their brand name in their URL.

Many startup organizations select their URL first and then name their organization. This is because of the non availability of the perfect URL.

Your website URL is your online identity that is visible to millions of internet users. It impacts your organization name, website SEO and future business endeavors. All these factors should be taken into consideration before selecting a URL.

Boost Your Website SEO with the Following Domain Selection Tips:

  1. Choose a Keyword Rich Domain Name: A keyword rich URL is a bonus for any website. It helps boost ranking in the search engine results pages. If the desired keyword rich URL is not available, you can add a prefix or a suffix to the keyword. A URL which contains a combination of keywords helps in drawing more traffic to the website.
  2. Include Hyphens in the Domain Name: Search engines can distinguish between hyphenated keywords very easily. This helps in ranking better in search results pages. Hyphenated keywords in the URL are a good option if the desired keyword rich URL is not available. There is one pitfall in using hyphens in the URL. Your website visitor can land on the competitor’s website if they forget to add the hyphens. Webmasters should include hyphens as a last option to obtain the perfect domain name.
  3. Select A Top Level Domain Name: A website URL should be selected based on the geographical location of the customers. If your website caters to the customers at a global level, a dot-com domain is suitable for you. If the dot-com domain is not available, you can opt between dot-net and dot-org. If your organization is based in United Kingdom, your top level domain should be dot-co-dot-uk. A non-profit organization should opt for dot-org as their top level domain.
  4. Purchase a New Domain Name: A domain name should be researched well before purchasing. It is an important to get a URL related to your niche.

Tips for purchasing a new URL:

  • The name should be easy to spell & remember.
  • URL’s are inexpensive. You can register multiple keywords rich URL and redirect them to the main domain. As a result, a lot of traffic will be directed to the main site.
  • Make sure that you are not infringing another organizations brand name.
  • If your organization belongs to a particular region, Purchase a geo specific URL. This helps in capturing the target audience.

Purchase an Aged Domain Name:

  • Always check the background of an aged domain before purchasing it. Aged domains can give your website SEO a good boost. Tips for purchasing an aged URL:
  • Check the domain age. This will give you an idea of how old the domain is. Google gives a lot of importance to aged domains in search results pages. Your chances of ranking well improve with the age of the domain name.
  • Note the page rank of the aged domain. As the page rank increases, the importance of the domain increases.
  • Calculate the number of backlinks of the aged domain. An aged domain should have a few hundred backlinks. If the backlinks are not sufficient or are of poor quality, move on to purchasing another aged domain.

A good domain name should not exceed 67 characters. Look for a reputed service provider to host your URL. Register your URL for a few years instead of one year. Your website will leave a good and lasting impression on Google.

Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Learn about search engine marketing, paid search advertising, social media, and email marketing. Read my SEO Blog for hints and tips. Follow me on Twitter @searchmar. Call 1.866.885.6263 to speak to one of our SEO Consultants and receive your free consultation.

By John Beaumont in SE Tactics

What is a resource box? Only the most important part of any article you may be writing! That is if you wish to make any money of course. If you are just happy to see your name in print then you can ignore this aspect.

Seriously though I’m sure that you are writing articles in the hope that you will get targeted traffic to your website in order to eventually sell some products.

So why is the resource box so important? Basically this is where you promote yourself, your product and your website/ blog . The aim of a good resource box is to do all three where possible.

It is better if you do not promote your site in the main body of the article. This is frowned upon as the purpose of an article is to provide good information NOT to try selling your product(s).

This is where the resource box comes in. However bear in mind that there are likely to be restrictions place upon the length of the box by the article directory you use. Normally we are talking from 3 to 6 lines to get your message across.

What are the important points to bear in mind when designing your resource box?

A Home Page Link You should always ensure that your resource box links to your Home Page. Why is this important? Because building backlinks is one of the main benefits of article marketing.

A backlink is basically where another site “links back” to your site thus driving traffic there as well as potentially establishing it as an area of authority on the particular subject.

So every time your article is published whether it is in a newsletter or another person’s site a backlink is established to YOUR site. This has the potential to build up traffic very quickly so IF you have an excellent site business should follow. Another important thing to remember is that backlinks will also raise your site higher in organic (free) search engine rankings.

Other Links I mentioned above about a home page link. Some article directories do not allow you to use links in your article but if they do then the number is severely limited. However most allow from one to three links in your resource box so make good use of all those that are available where you can.

Search Engine Optimisation Bit of a mouthful that!! Normally abbreviated to SEO. Remember that search engine spiders (see separate report) crawl the web to index information found on the pages of blogs or websites.

As the whole idea of your article writing is to generate traffic and make sales the links in your resource box and article (if allowed….see above) help do precisely that. The words that make up the link tell the search engine what the article is about and therefore help get the article indexed. So ensure that the words in the link are pertinent to your article!

I hope this little report helps you understand the basic requirements of Resource Boxes but if you would like more in depth details then I suggest you search the web although this should not be necessary for getting your website profitable

Go for it! John Beaumont. Internet Marketer

Get your FREE! “6 Pages To 6 Figures Special Report which reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business here!

By Jackie de Burca in SE Tactics

Google introduced another algorithm update in May 2010 and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long, known as long tail keywords.

Google is now able to index longer keyword phrases more accurately. It seems that Google guessed the best pages for long keyword phrases until recently based on other signals and keywords on the indexed pages. The new Google patent indicates that Google now has the computing power to index longer keyword phrases on web pages instead of guessing them.

What does this mean to business owners, webmasters and SEO companies? It means that those who have taken the time to anticipate the need of their customers and Google’s customers will be rewarded.

Whether in SEO terms or in pay per click advertising terms, longtail keywords are highly valuable. Think about what your search process is yourself and you will more than likely realise this.

The average person searching at the research phase will use a competitive generic keyword such as “party dress”. Not long after searching and seeing some high prices they will modify their search to something like “cheap party dress.” Now we are already into long tail keyword territory but it can go further. As the search deepens the searcher realizes that pink is the trendy colour at the moment, or pink is what she fancies wearing on her next night out, so then she is using the long tail keyword “cheap pink party dress.”

The more experienced the searcher the more likely she will start off with this right at the beginning so as not to waste any time. And in general people are becoming far better at searching as the search engines continue to improve the results they show to us.

A long tail keyword means one of two things; either the person is close to making a buying decision or is an experienced searcher. Now with the Google algorithm update of May, combined with the buying profile of a long tail keyword searcher being stronger, and add in here the fact that a well optimised page for a long tail keyword has a far higher chance of getting to the first page of the SERPs then it is what they call a no-brainer.

Think about it logically, when you want to find information online on products, services or for research reasons, you want to find it quickly, you want it to be as precise as possible and give you something extra that other information has not up until that moment.

Long tail keywords can be optimised in this way. The trick here is getting into the mindset of your customer and pre-empting all the possible things they would like to know about whatever the subject of the long tail keyword is and then going at least one step further. You will create a page which is resource, which means customers will like it and sites which see it as an authority may link to it.

On some of the search engine forums SEOs have stated that this algorithm which was named Mayday by some and Black Tuesday by others has had a disastrous effect on some well established sites which did not have enough content in deep pages.

Whether you are a small business owner, or a medium to large business owner, all the signs show that drilling down into your site with niche information across all aspects of your site based on long tail keywords is a good way to go. Long tail keywords are important both to your customers and the search engines; ignore them at your peril!

Jackie is co-owner of CWA Europe which is an International Search Marketing Agency. If you are not already doing it she highly recommends building long tail keywords into your online marketing strategy. http://www.cwa-europe.com/search-engine-optimisation/the-importance-of-long-tail-keywords-since-the-last-google-algorithm-update/88-10.html

By Martin Sejas in SE Tactics

There are a good chance that you are wondering what the topic of SEO has to do with the .htaccess file.

In fact, it plays quite an important role in the way your website is ranked by the search engines. The problem is that few people are aware of its importance and it could be affecting the ranking of your website right at this moment.

What Is A .htaccess File?

According to Wikipedia, a .htaccess file is “the default name of a directory-level configuration file that allows for decentralized management of web server configuration.” If you’re not a computer whiz (and I’m not), such a definition is simply impossible to understand. So putting aside all the computer programming terminology, a .htaccess file is a tiny file which is placed within a website to do a number of functions.

This article will only cover 2 of these functions (there are many others) because they are only ones related to the topic of SEO. I will also show you how to write the .htaccess file so that you use your .htaccess file for maximum SEO effect.

Blocking Users

A .htaccess file can be used to allow and block users by domain or IP address. You would want to do such a thing because there are several online tools which people use to get the keywords that their competitors are using. This will then allow them to target your keywords and potentially push you down the search rankings. For example, one such tool is SpyFu. They literally allow you to spy on your competitors. If you want stop such tools from being used on your website by your competitors, then simply structure your .htaccess file like the example at the bottom of this article.

Redirecting URLs

If you did a search on Google and looked through the search results, you will find that some websites are indexed with www. in front of them and others without it. If you searched a bit deeper, you will probably find some websites indexed twice, once with the www. in front of them and others without it. Why is this the case?

This is due to backlinks being built to both the www. and the non-www. but the search engine treats them as separate websites. This means that you are creating links to 2 separate websites instead of just one. As a result, any SEO benefit is getting divided up between 2 websites when they could helping just one and getting much better results. If you want to avoid such a problem, all you need to do is redirect one URL to the other. It is best to redirect the URL with the least amount of backlinks to the one with the most amount of backlinks.

.htaccess File Example

Below is the .htaccess file I use for the great majority of my websites. It blocks access to the biggest and well-known spying tools on the Web as well as redirects a non-www. URL to a www. URL. Modify the code slightly by replacing “yourdomain” with your URL.

Simply copy the code, paste it in a notepad file and then save it as .htaccess. Then upload it using ftp or other means to your website.

Options +FollowSymLinks

RewriteEngine on

order allow,deny

deny from all

order allow,deny

deny from 74.53.36.242

deny from 65.39.72.142

deny from 66.34.204.26

deny from 66.34.0.

deny from 66.34.255.

deny from keycompete.com

deny from keywordspy.com

deny from keywordspypro.com

deny from spyfu.com

deny from spyfoo.com

deny from foospy.com

deny from fuspy.com

allow from all

RewriteCond %{HTTP_REFERER} keycompete.com [NC,OR]

RewriteCond %{HTTP_REFERER} keywordspy.com [NC,OR]

RewriteCond %{HTTP_REFERER} keywordspypro.com

RewriteCond %{HTTP_REFERER} spyfu.com [NC,OR]

RewriteCond %{HTTP_REFERER} foospy.com [NC,OR]

RewriteCond %{HTTP_REFERER} fuspy.com [NC,OR]

RewriteCond %{HTTP_REFERER} spyfoo.com [NC,OR]

RewriteRule .* – [F]

RewriteEngine on

RewriteCond %{HTTP_HOST} ^([a-z.]+)?yourdomain.com$ [NC]

RewriteCond %{HTTP_HOST} !^www. [NC]

RewriteRule .? http://www.yourdomain.com%{REQUEST_URI} [R=301,L]

It’s amazing how a little bit of code can make a big difference to your SEO efforts.

Just in case you’re wondering, this is the only time that I will make reference to programming code when talking about SEO. The role of the .htaccess file was far too important to ignore and not share with all of you.

Martin Sejas is a highly regarded search engine marketing consultant based in Sydney with considerable experience and knowledge about how to improve website rankings. Register for a free consultation.

By Brad Hess in SE Tactics

Of all the important parts of creating excellent content, using strong, keyword-rich content is among the most important. Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won’t find you. If you are not using the same keywords in your content and meta tags that searchers use when they begin their search in Google, Bing, or other search engines, your site will not show up in the search results.

1. Keyword Research
Do some research to find out which keywords will best fit your content. First you need to realize that not all, if any, of your customers are familiar with industry jargon so create a broader list of keywords that your customers might be searching with. After you have created this list, run those keywords through a keyword research tool, such as Google Suggest to find out how many users are searching with those words, how many of those searched convert to sales, etc.

To get some good keyword suggestions, visit https://adwords.google.com and click on their link to get keyword ideas. From this page you can enter an industry phrase or your company website to get some good suggestions for keywords to use. The results also list the statistics of how many times each keyword is searched for every month, and other local statistics to help you determine which keywords will theoretically be the best to use as your tags.

2. Create Content Based on Keywords
After you have discovered the strongest keywords, create content about those keywords. You want to make sure that this is quality content but keep the topic centered around the specific keywords that you have chosen. You don’t have to use all of your keywords in one blog or article but try to use as many related keywords as possible.

3. Edit Content for Over-Use of Keywords
No one will read your content if it doesn’t make sense. Be sure to review your content to ensure its overall quality. Over-using keywords will make your content hard to understand. Above all, ensure quality for your readers and create something that they would like to read rather than something that only fits your purposes. In addition, if you over-use keywords in your document, the search engines will flag your content as potential abuse and not give you a high rating in search results.

4. Meta-Tags
Using Meta tags in your blogs, articles and press releases is basic and still important. This will help search engines find your relevant topics more quickly. Many blogs allow you to sort each blog into a general category of other similar blogs but using meta-tags is where you will really score points with search engines. Include all appropriate keywords in the Meta tags to ensure search engines will find your content and provide your content in the search engine results.

5. Good Titles
How well does your title relate to your content? Make sure that your title is directly related to your content. Use relevant keywords in your title as well. Search engines give more weight to titles than other content in your article. The title is also the first thing your potential visitors and readers will see in the search engine results so make sure it is enticing and relevant to their search.

Excellent Keywords are essential to future link-building and generating traffic to your website to increase your search engine rankings. Be very selective and use the most appropriate keywords for your content. Be sure to research relevant keywords and follow all of the steps to appropriately use strong keywords. Just because you create content doesn’t mean that people will come read it. Make it enticing and relevant to your reader.

For this and other articles by Brad Hess, please go to http://www.mymark.com/articles . MyMark, LLC is a media rich professional social networking website that gives you the tools to use social media optimization to enhance your search engine optimization and generate revenue. Visit http://www.mymark.com/ today to set up your free account!

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