Keyword research is the cornerstone of your business success. Effective keyword research is what enables you to generate highly qualified prospects from your website traffic. Whether you’re promoting a business opportunity or selling tools and services from a sales page, you cannot hope to be profitable unless people visit your website. However, you must attract [...]

I was on a call with a top copywriting expert yesterday who talked about the three words that will always make people give you their money. It really made me think hard about the headlines I’d been using in my ads, email and even on twitter. This guy was talking about using curiosity as a [...]

Reverse SEO fits seamlessly within the context of your online reputation management (ORM) program.It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from [...]

Press releases are no longer just for the press. Here is how you can use Press Releases to promote your business and web site. Press releases and news announcements serve many different functions in addition to being source material for journalists to write about.  Yes, it is good to have BIG news that will motivate [...]

This might seem like a bit of a strange question but what should you be tracking as the measure of success for your SEO campaign? The success of a well executed SEO campaign can and often should be down to much wider considerations than the performance of a single or small basket of initial keywords [...]

On page optimization and link building are the most basic techniques of optimizing a website. Apart from web pages, many sites contain assets in the form of documents (.doc, .pdf), spreadsheets (.xls), presentations and videos (.avi etc). Optimizing these assets is beneficial as they get indexed faster and rank well in the top search engine [...]

When you build your website, you, of course, want to get high rankings in the search engines.  There are lots of ways to do this and lots of ways to NOT do this.  Below are 10 things to avoid if you want to be in good standing with the search engines. Duplicate Content/Sites – Do [...]

There are millions of things searched for on Google and the search terms, the keywords, the keyword phrases, etc. are what they use to search for information and things. What you want is to know what your searcher is looking for make that work to find you! How do you do that? It’s not nearly [...]

Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, [...]

Everyone loves the Internet, but not everyone is ready to buy. There can be a level of scepticism you may have to overcome and one way to do that is let them see your face. Use online video and you have an advantage over your competitors when dealing with customers. Successful marketing is all about [...]